Kaboom (breakfast cereal)
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Kaboom was the name of a vitamin fortified, circus-themed breakfast cereal produced by General Mills, which contained oat cereal bits shaped like smiling clown faces and marshmallow bears, lions, elephants, and stars. Its mascot was a smiling circus clown. It originated in 1969.
The original Kaboom was an oat-based cereal. In approximately 2005, General Mills changed the recipe, so that the primary ingredient was corn.
Known primarily as a breakfast cereal of the 1970s and 1980s, Kaboom remained available for sale until 2010 when it was discontinued by General Mills.
- Kaboom cereal was referenced in the first chapter of Don DeLillo's 1985 novel White Noise.
- Quentin Tarantino's 2003 movie Kill Bill: Volume 1 included a scene in which character Vernita Green uses a gun hidden in a box of Kaboom cereal in an attempt to kill The Bride.
- A box of Kaboom also appears as a focal point in the Butthole Surfers' video for their song "Cherub".
- Kaboom cereal was referenced in the "Game of Tones" episode of Futurama.
- Kaboom was the subject of a humorous essay at Ace of Spades HQ on September 4, 2013.