Kaboom (breakfast cereal)

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A box of Kaboom breakfast cereal.

Kaboom was the name of a vitamin fortified, circus-themed breakfast cereal produced by General Mills, which contained oat cereal bits shaped like smiling clown faces and marshmallow bears, lions, elephants, and stars. Its mascot was a smiling circus clown. It originated in 1969.

The original Kaboom was an oat-based cereal. In approximately 2005, General Mills changed the recipe, so that the primary ingredient was corn.

Known primarily as a breakfast cereal of the 1970s and 1980s, Kaboom remained available for sale until 2010 when it was discontinued by General Mills.


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