Kalles Kaviar

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Kalles kaviar

Kalles Kaviar is a Swedish brand of smörgåskaviar.

It is manufactured by Abba Seafood.[1] Kalles Kaviar is mainly made of salted cod roe (gadus morhua), sugar, canola oil and spices. It was introduced in 1954, and soon became considered a classic product in the Swedish market, internationally recognised as a Swedish product.

The tube label has maintained the same design from the beginning, and depicts the son of the then-CEO of the manufacturing company, Carl Ameln.[2]

Until 2011 it was carried by IKEA in stores around the world. In the 21st century, the Swedish smörgåskaviar market has fractured, with each supermarket chain promoting its own brand.[3]

References[edit]

  1. ^ "Abba Seafood AB". Nationalencyklopedin (in Swedish). Retrieved 18 August 2010.
  2. ^ "A Swedish Ad Campaign, for Kalles Kaviar, Tests the World's Gag Reflex". The New York Times. 2015-07-17. Retrieved 2015-07-17.
  3. ^ https://www.sydsvenskan.se/2004-06-01/kalles-kaviar-har-fatt-konkurrens