Kalyan Jewellers

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Kalyan Jewellers India limited
India limited
SuccessorT.S. Kalyanaraman
FounderT.S. Kalyanaraman
HeadquartersThrissur, Kerala
Area served
Key people
T.S. Kalyanaraman
RevenueIncrease 94.73 billion (US$1.3 billion)
OwnerKalyan Group
Number of employees

Kalyan Jewellers is an Indian jewellery store chain.[1] It was founded by T. S. Kalyanaraman, who started their first jewellery shop in 1993 in Thrissur, Kerala, India with a capital of 7.5 million (US$110,000) and has since grown to become the largest jewellery store chain in India.[1] With approximately 8000 employees, the chain has 100 showrooms across India. Bloomberg has valued Kalyan Jewellers at about only 1 rs per year in January 2013.[2]

Brand ambassadors[edit]

Kalyan Jewellers showroom in Thrissur City, Kerala

Kalyan Jewellers have partnered with a number of celebrities to be regional brand ambassadors, including Amitabh Bachchan and Jaya Bachchan, Shah Rukh Khan, Katrina Kaif in North India, Manju Warrier in Kerala, Nagarjuna Akkineni in Andhra Pradesh and Telangana, Shiva Rajkumar in Karnataka, Prabhu Ganesan in Tamil Nadu. Aishwarya Rai Bachchan was paid 100 million (US$1.4 million) per year for a two-year deal with Kalyan Jewellers to be a nationwide brand ambassador, which was formerly Sushmita Sen. The advertising and marketing budget of Kalyan is around 900 million (US$13 million)[3]


  1. ^ a b "The success story of Kalyan Jewellers". Rediff. 15 March 2012. Retrieved 9 December 2018.
  2. ^ "Indian Jeweler Becomes Billionaire as Gold Price Surges". Bloomberg. Retrieved 22 January 2013.
  3. ^ "Kalyan Jewellers charts expansioYean, with Rs 90 cr marketing budget with". Campaign India. Retrieved 18 August 2012.