Kantar Media Philippines

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Kantar Media Philippines
Industry Marketing
Founded February 2009
Headquarters Quezon City, Philippines
Key people
Gabriel Buluran[1]
Services Market Research
Parent Kantar Group
Website http://www.kantarmedia.com/

Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines, popularly called Kantar Media Philippines or simply Kantar Media), is a market research firm in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings for the entire Philippines.

As of 2017, Kantar Media uses a nationwide panel size of 3,500 urban and rural households, with a respondent base of 10,000 individuals that represent one hundred percent (100%) of the total Philippine TV viewing population.[2][3]

The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal.


On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.

On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

On June 2012, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.[4]

Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.[5]


Current local subscribers of Kantar Media Philippines are ABS-CBN Corporation (Sky Cable Corporation), People's Television Network, The Huddle Room Media, JRA Advertising (J. Romero and Associates), 720 Consumer Connect, Viva Communications, Manprom, Solar Entertainment Corporation, Starcom, Havas Media Ortega, and advertising agency groups IPG Mediabrands (Touch BPN, Universal McCann), Dentsu Aegis Network (Dentsu, Mediaforce, Carat), Omnicom Media Group (OMD, PHD and M2M) as well as Group M (Mindshare, MEC, MediaCom, and Maxus). International subscribers to Kantar Media Philippines are Turner Broadcasting System Asia, NBCU Global Networks Asia Pte Ltd, Google Asia Pacific Pte Ltd, Home Box Office (Singapore) Pte Ltd, Scripps Networks Interactive (Asia) Pte. Ltd., MTV Asia, Fox International Channels, Discovery Networks Asia-Pacific Pte Ltd, CSM Media Research (China), AETN All Asia Networks Pte Ltd, Celestial Tiger Entertainment and Sony Pictures International.[6]


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