Kantar Media Philippines

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Kantar Media Research Philippines (formerly TNS)
Industry Market Research
Founded February 2009
Headquarters Quezon City, Philippines
Key people
Gabriel Buluran[1]
Products Market Research
Parent Kantar Group
Website http://www.kantarmedia.com/

Kantar Media Research Philippines (formerly known as Kantar/TNS Philippines), popularly called Kantar Media, is one of the market research firms in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings in the certain area in the Philippines.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represents 100% of the total Philippine TV viewing population.[2] The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report Nationwide or National ratings.[3]


On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group.

On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media.

On June 2012, Kantar Media expanded its TV audience measurement and added panel homes in rural areas across the provinces. From 8.820 million households in urban alone, it added 6.315 million homes in rural areas. Also, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is seamlessly integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.[4]

On November 2012, according to one online poll, Kantar Media is the most trusted TV ratings provider in the Philippines (despite the current accusation that there is a negotiation between ABS-CBN and Kantar Media)[5]

Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.[6]


Current subscribers of Kantar Media Philippines are ABS-CBN Corporation, PTV, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas while the pan-regional networks subscribed to Kantar Media Philippines include CSM Media Inc., Fox International Channels, Star HK, Discovery Channel, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.


Kantar Media was created on early 2009 to established television audience measurement in the entire Philippines. Kantar Media also has seven sectors: National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao.

List of highest rated show[edit]

Kantar Media Philippines officially released its national television audience measurement data on January 2009 via Taylor Nelson Sofres/TNS. Since then, these are the shows that posted an all time high ratings.

  • Take note that the ratings are from a single highest recorded episode of the show (in the case of the TV series) and it is not the average over-all ratings for the whole season/series.
All Time High Ratings (as of June 2015)[7]
Rank Network Program Highest Rating Year
1 ABS-CBN May Bukas Pa 47.3% 2010
2 ABS-CBN The Voice Kids (Philippines season 2) 46.3%[8] 2015
3 ABS-CBN Tayong Dalawa 45.8% 2009
GMA-7 Manny Pacquiao vs. Miguel Cotto (not trusted)
4 ABS-CBN Walang Hanggan 45.4% 2012
5 ABS-CBN Agua Bendita 44.9% 2010
6 ABS-CBN TV Patrol 44.8% 2009
7 ABS-CBN Pinoy Big Brother: Double Up 44.6% 2010
8 ABS-CBN Mara Clara (2010) 43.4% 2011
9 ABS-CBN Pilipinas Got Talent (season 1) 43.3% 2010
10 ABS-CBN Dahil May Isang Ikaw 42.9% 2010
ABS-CBN Ina, Kapatid, Anak 2013
11 ABS-CBN Kung Tayo'y Magkakalayo 42.7% 2010
12 ABS-CBN Juan dela Cruz 42.6% 2013
13 ABS-CBN Ricky Hatton vs. Manny Pacquiao 41.9% 2009
14 GMA-7 Manny Pacquiao vs. Antonio Margarito 41.5% 2010
15 ABS-CBN I Love Betty La Fea 41.3% 2009
GMA-7 Manny Pacquiao vs. Joshua Clottey 2010
16 ABS-CBN Maalaala Mo Kaya 40.9% 2012
17 ABS-CBN Princess and I 40.6% 2012
18 ABS-CBN Only You (Philippine version) 40.0% 2009
19 ABS-CBN Noah 39.9% 2010
20 ABS-CBN Forevermore (TV series) 39.3% 2015
ABS-CBN Nathaniel (TV series) 2015
21 ABS-CBN Minsan Lang Kita Iibigin 39.1% 2011
22 ABS-CBN Manny Pacquiao vs. Juan Manuel Marquez III 38.9% 2011
23 ABS-CBN 100 Days to Heaven 38.7% 2011
24 ABS-CBN Got to Believe 38.6% 2014
25 ABS-CBN Pangako Sa ’Yo (2015 TV series) 38.5%[9] 2015
26 ABS-CBN Katorse 38.4% 2009
27 ABS-CBN Pilipinas Got Talent (season 2) 38.2% 2011
28 ABS-CBN The Voice Kids (Philippines season 1) 37.7% 2014
29 ABS-CBN Your Face Sounds Familiar (Philippines season 1) 37.6%[10] 2015
30 GMA-7 Darna (2009 TV series) 37.5% 2009
31 ABS-CBN Wansapanataym 37.3% 2012
32 ABS-CBN Mutya 36.7% 2011
33 ABS-CBN Dyosa 36.6% 2009
34 ABS-CBN The Legal Wife 36.2% 2014
35 ABS-CBN Honesto 36.1% 2013
36 ABS-CBN Salamat, President Cory 36.0% 2009
ABS-CBN Rated K 2012
37 ABS-CBN Manny Pacquiao vs. Juan Manuel Márquez IV 35.9% 2012
38 ABS-CBN Ikaw Lamang 35.7% 2014
39 ABS-CBN Showtime 35.0% 2010
40 ABS-CBN Dyesebel 34.9% 2014
ABS-CBN Dream Dad 2015
41 ABS-CBN Imortal 34.4% 2010
42 ABS-CBN Boys Over Flowers 34.1% 2009
43 ABS-CBN Habang May Buhay 33.9% 2010
44 ABS-CBN Dahil Sa Pag-ibig (TV series) 33.5% 2012
45 ABS-CBN Muling Buksan Ang Puso 32.7% 2013
46 ABS-CBN Huwag Ka Lang Mawawala 32.5% 2013
47 ABS-CBN Budoy 32.4% 2011
48 ABS-CBN Wowowee 32.3% 2010
49 ABS-CBN Pilipinas Got Talent (season 3) 32.0% 2010
ABS-CBN The Voice of the Philippines (season 1) 2013
50 ABS-CBN Be Careful With My Heart 31.3% 2013

See also[edit]


External links[edit]