Karbonn Mobiles

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Karbonn Mobile
Private
IndustrySmartphones
Founded2009; 11 years ago (2009)
Founder
  • Sudhir Hasija
  • Pardeep Jain [1]
Headquarters,
Area served
Worldwide
Key people
  • Pardeep Jain
    (MD & Director)
  • Shashin Devsare (Executive Director)[1]
  • Alok Kumar (General Manager Marketing)[1]
Products
ServicesMobile Phone Manufacturing
RevenueIncrease 650 crore (US$91 million)[citation needed]
Number of employees
10,000+
ParentJaina Group and UTL Group
Websitewww.karbonnmobiles.com

Karbonn Mobiles, is an Indian smartphone manufacturing company founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.[2] Karbonn is a joint venture between United Telelinks Ltd., a Bengaluru-based firm and Jaina Marketing Pvt. Ltd., headquartered in New Delhi.[2] Karbonn Mobiles also has tie ups with leading telecom players like Airtel, Vodafone, Idea and Jio.[2] Karbonn is present in countries such as Bangladesh, Nepal, Sri Lanka and in the Middle East and Europe.[3]

Revenue[edit]

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with semiconductor companies for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and 1000+ service centers (150+ dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.[4]

History[edit]

The company struck a deal with Eros International Media Ltd., the makers of Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.[5]

Karbonn ties with online digital entertainment service provider Hungama.com and have an app preinstalled.[4]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and smartphones based on Android operating system.[6] In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.[7]

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.[8]

Brand[edit]

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory.[9] In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.[10]

Karbonn is the first Android One phone to be sold in the UK.[citation needed] The company entered the UK market through Amazon.uk.

References[edit]

  1. ^ a b c "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 26 September 2017.
  2. ^ a b c "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 27 September 2017.
  3. ^ "Karbonn mobiles aims Rs 5,000 crore turnover in current fiscal". www.businesstoday.in. Retrieved 17 March 2020.
  4. ^ a b India, Press Trust of (16 July 2013). "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard India. Business Standard. Retrieved 14 October 2013.
  5. ^ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 3 July 2012. Retrieved 22 June 2013.
  6. ^ Saraswathy, M. (12 October 2012). "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard India. Business Standard. Retrieved 14 October 2013.
  7. ^ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014.
  8. ^ "Karbonn Sparkle V Review Simple, stable and affordable". Digit.in. 22 September 2014.
  9. ^ "India's Most Trusted Brands 2014". TRA Research. 2014. Archived from the original on 2 May 2015.
  10. ^ "The Brand Trust Report 2017". TRA Research. Retrieved 27 September 2017.

External links[edit]