Karbonn Mobiles

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Karbonn Mobile
Private
Industry Mobiles
Founded 2009
Founder Sudhir Hasija & Pardeep Jain [1]
Headquarters New Delhi, India
Area served
Global
Key people
  • Pardeep Jain
    (MD & Director)
  • Shashin Devsare (Executive Director)[1]
Products Mobile phones, Smartphones, Tablets
Services Mobile Phone Manufacturing
Revenue Increase 650 crore (US$91 million)[citation needed]
Number of employees
650 [2]
Parent Jaina Group and UTL Group
Website www.karbonnmobiles.com

Karbonn Mobiles is a leading Indian mobile device manufacturing company founded in March 2009. It is a vendor of feature phones, smartphones, tablets and mobile phone accessories.[3]

Karbonn is a joint venture between United Telelinks Ltd., a Bengaluru-based firm and Jaina Marketing and Associates, headquartered in Okhla.[3][3] Karbonn Mobiles also has a strategic ties with Sistema Shyam TeleServices Limited.[3]

Karbonn is present in countries such as Bangladesh, Nepal, Sri Lanka and in the Middle East and Europe.[citation needed]

Revenue[edit]

The firm's total investment in the Indian consumer market was over US$5 million in the year 2011. The firm contracted with semiconductor companies for their handsets and targets mainly the Indian market. The firm has over 85,000 retailers and 870 service centres (around 150 dedicated exclusively for Karbonn) across India. Karbonn Mobiles aims at registering a turnover of ₹4,000 crore during the 2013-14 financial year.[4]

History[edit]

The company struck a deal with Eros International Media Ltd., the makers of Rajinikanth-starrer film Kochadaiyaan (2013). The deal involved the manufacture of five lakh (500,000) items of Kochadaiyaan merchandise with screen savers and images from the film, the trailer, behind-the-scenes shots, the signature tune of the film, and the lead actor's signature on back cover of phones.[5]

Karbonn ties with online digital entertainment service provider Hungama.Com and have an app preinstalled.[4]

In October 2012, Karbonn announced the launch of their brand extension 'Karbonn Smart'. The range includes a smart tab and smartphones based on Android operating system.[6] In February 2014, Microsoft announced Karbonn as a hardware partner of Windows Phone operating system.[7]

Karbonn Sparkle V is one of the initial Android One phones manufactured by Karbonn Mobiles in cooperation with Google Inc.[8] Gionee India was sold to Karbonn Mobiles in September 2018 with license of its brand.[9]

Brand[edit]

Karbonn was ranked the 77th most trusted brand in India among 1,200, by The Brand Trust Report 2014, a study conducted by brand analytics company Trust Research Advisory.[10] In the 2017 edition of the report, it stands at the 350th position among 1,000 Indian companies surveyed.[11]

Karbonn is the first Android One phone to be sold in the UK.[citation needed] The company entered the UK market through Amazon.uk

References[edit]

  1. ^ a b "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 26 September 2017. 
  2. ^ "Karbonn: How Pardeep Jain managed to create a Rs 2,400 cr telecom behemoth". timesofindia-economictimes. 
  3. ^ a b c d "Company Overview of Karbonn Mobile India Private Limited". Bloomberg. Retrieved 27 September 2017. 
  4. ^ a b "Karbonn Mobiles eyeing Rs 4,000 cr turnover in FY 14". Business Standard. 16 July 2013. Retrieved 14 October 2013. 
  5. ^ "Eros to present Rajinikanth-starrer Kochadaiyaan". Rediff.com. 3 July 2012. Retrieved 22 June 2013. 
  6. ^ "Karbonn Mobile launches new gadgets under Karbonn Smart brand". Business Standard. 12 October 2012. Retrieved 14 October 2013. 
  7. ^ "Microsoft Announces Bangalore Based Karbonn As New Windows Phone Hardware Partner". 2 April 2014. 
  8. ^ "Karbonn Sparkle V Review Simple, stable and affordable". Digit.in. 22 September 2014. 
  9. ^ "Gionee to sell its India operations to Karbonn Mobiles in deal worth Rs 250 crore". The News Minute. 2018-06-27. Retrieved 2018-09-12. 
  10. ^ "India's Most Trusted Brands 2014". TRA Research. 2014. Archived from the original on 2 May 2015. 
  11. ^ "The Brand Trust Report 2017". TRA Research. Retrieved 27 September 2017.