Karena Albers

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Karena Albers, is co-ounder of WHOLE WORLD Water, a social enterprise that unites the Hospitality & Tourism Industry to raise million, if not a billion dollars for the nearly billion people that live without clean & safe drinking water, and co-founder of New York-based production company, kontentreal.[1][2]

Business Life[edit]

Albers launched her own marketing company, Integrated Marketing International, which was later acquired by Fox Entertainment.[2]

Following this, Albers’ co-founded kontentreal, in 2003 with Tad Fettig, which has produced films for PBS and the Sundance Channel.[2][3] kontentreal debuted its first episodic series on PBS, "e² design", in the summer of 2006.[3]


Headquartered in New York City, and the brainchild of Tad Fettig and Karena Albers, kontentreal produces documentaries that raise awareness of global environmental issues. Both were veterans of the advertising world — Fettig as a commercial cinematographer specializing in rigorous location shoots for clients including Levi's and The North Face, Albers out of DDB Worldwide in Chicago.[4]

WHOLE WORLD Water[edit]

Launched in 2013, WHOLE WORLD Water originated from a collective of creative thinkers who were seeking sustainable solutions for the Hospitality and Tourism Industry. An idea emerged where if hotels, restaurants and spas simply filtered their own local water, bottled in reusable glass bottles, sold it to their guests and donated 10% of the proceeds to the WHOLE WORLD Water Fund, they would not only be raising money for the billion people that do not have access to clean and safe drinking water, they would also be improving their bottom line.


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