Spade in 2015
Katherine Noel Brosnahan
December 24, 1962
Kansas City, Missouri, U.S.
|Died||June 5, 2018 (aged 55)|
New York City, U.S.
|Cause of death||Suicide by hanging|
|Other names||Kate Valentine|
|Education||University of Kansas |
Arizona State University
|Occupation||Fashion designer, businesswoman|
|Known for||Kate Spade New York|
|Relatives||Rachel Brosnahan (niece) |
David Spade (brother-in-law)
Katherine Noel Valentine Brosnahan Spade (December 24, 1962 – June 5, 2018) was an American fashion designer and entrepreneur. She was the founder and former co-owner of the designer brand Kate Spade New York.
Spade was born Katherine Noel Brosnahan in Kansas City, Missouri, the daughter of June (Mullen) and Francis (Frank) Brosnahan, who owned a road-construction company. She was of mostly Irish descent. After graduating from St. Teresa's Academy, an all-female Catholic high school, Spade attended the University of Kansas. She later transferred to Arizona State University. She joined the Kappa Kappa Gamma sorority and graduated with a journalism degree in 1985, thinking she would go into television production. While in college, she worked in sales at Carter's Men Shop, a men's clothing store in Phoenix. It was there where she met co-worker Andy Spade, who later became her husband and business partner.
By 1986, the couple had moved to Manhattan. Kate worked in the accessories department at Mademoiselle magazine. She left Mademoiselle in 1991, achieving the rank of Senior Fashion Editor/Head of Accessories. While working for Mademoiselle, she had noticed that the market lacked stylish, affordable and sensible handbags and decided to create her own. "I wanted a functional bag that was sophisticated and had some style," she would recall. 
Kate Spade New York
Kate and Andy founded Kate Spade New York in January 1993. Spade was initially undecided on the brand's name, because she and Andy had not yet married, and "Kate Brosnahan" seemed a cumbersome name for a fashion label. She considered a number of names, but agreed when Andy suggested "Kate Spade", as she would take the name Spade after their marriage.
Spade made six prototypes with Scotch Tape and paper, and found a manufacturer in East New York willing to work with a startup to produce the bags. To finance the company, Andy, who had worked as a copywriter, withdrew his 401(k) pension plan and sometimes paid employees with personal checks. The couple spent their shipping season living at friends' apartments since their own was filled with boxed handbags.
After an early show at the Javits Center at which the department-store chain Barneys ordered a few bags, Spade decided to put the bag's labels on the outside, a change that took her all night to alter but established the brand.
The bags, priced in the $150 to $450 (USD) range, quickly became popular, particularly in New York. That was "a real shift" in fashion, said Fern Mallis, director of the Council of Fashion Designers of America (CFDA) during the 1990s. "Everybody had Kate Spade bags. You could afford them, and happily buy more than one."
Young American women at the time also liked the bags' sophisticated look. One woman recalled that the Kate Spade bags looked 'mature, without being too adult for a teenager,' unlike higher-priced brands such as Burberry or Louis Vuitton. "At the turn of the last century, her bag came to encapsulate a decidedly Manhattan moment in time," a moment when Vogue editor-in-chief Anna Wintour recalled that it was impossible to walk a block in the city without seeing one.
The company exclusively sold handbags at first, but soon expanded to clothing, jewelry, shoes, stationery, eyewear, baby items, fragrances, and gifts. In 1996, the Kate Spade brand opened its first boutique, a 400-square-foot (37 m2) shop in Manhattan's trendy SoHo district, and moved its headquarters into a 10,000-square-foot (930 m2) space in West 25th Street.
In 1999, Spade sold a 56% stake in her business to Neiman Marcus Group, helping to expand the brand worldwide.
In 2004, "Kate Spade at home" was launched as a home collection brand. It featured bedding, bath items, china, wallpaper, table decor, flatware, and various decoration items. A Kate Spade store was opened in Aoyama, Tokyo, Japan.
Spade also published three books on the respective subjects of etiquette, entertainment, and fashion: Manners, Occasions, and Style.
By 2006, Spade had sold her remaining 44% shares to Neiman Marcus Group. The Group sold the label in 2006 to Liz Claiborne Inc., for $124 million; it was later renamed Fifth & Pacific. The company was later purchased by Coach, Inc. in May 2017; both Coach and Kate Spade are now part of Tapestry, Inc.
After selling the remaining portion of her ownership in her brand, Spade took several years off to focus on her newborn daughter.
In 2016, she launched a new collection of luxury footwear and handbags under the brand name Frances Valentine. The name stemmed from a hybrid of family names; Frances is a family name on Spade's paternal side. "Valentine" was Spade's maternal grandfather's middle name, having been born on Valentine's Day. Spade later legally added Valentine to her full name.
After Spade's death, the brand released a collection of designs called "Love Katy" in her memory. Spade had several years' worth of designs and inspirations for the brand, and the company plans to launch them.
The couple had one child, Frances Beatrix Spade, born in 2005.
A housekeeper found Spade dead in her Manhattan apartment on June 5, 2018. Her death was ruled a suicide by hanging. Police reported she had left a note addressed to her daughter. The day after his wife's death, Andy Spade released a statement:
"Kate suffered from depression and anxiety for many years. She was actively seeking help and working closely with doctors to treat her disease, one that takes far too many lives. We were in touch with her the night before and she sounded happy. There was no indication and no warning that she would do this. It was a complete shock. And it clearly wasn't her. There were personal demons she was battling."
Within a week of her death, the flagship Kate Spade New York store in Manhattan (and soon other stores nationwide) displayed a sign in its front window reading:
Her home collection won her three design awards in 2004, including, House Beautiful's "Giants of Design Award for Tastemaker", Bon Appétit's "American Food and Entertaining Award for Designer of the Year", and Elle Decor's "Elle Decor International Design Award for Bedding".
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- Kapner, Suzanne (August 23, 2016). "When Is Kate Spade Not Kate Spade? When She's Frances Valentine". The Wall Street Journal. Retrieved December 24, 2016.
one of her first acts was to find a new name. Now, she's Katherine Noel Frances Valentine Brosnahan. In stores, she's Frances Valentine.
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Three of her great-grandparents were Irish emigrants.
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