Keep Victoria Beautiful

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Keep Victoria Beautiful
Keep Victoria Beautiful Logo.jpg
FounderDame Phyllis Frost
Founded atMelbourne, Victoria, Australia
Typenon-profit organisation

Keep Victoria Beautiful (also known as Keep Australia Beautiful - Victoria) is a not-for-profit Australian environmental charity organisation founded in Melbourne in 1968 by Dame Phyllis Frost. Keep Victoria Beautiful is a member of the Keep Australia Beautiful National Association, a federation of independent organisations formed in each of Australian states and territories.[1][2]

In the past six years, over 87% of Victoria’s local councils have participated in the KVB awards, and more than 1.5 million Victorian volunteers have given up their time to improve the appearance of their local community.[3]


Stationeers volunteer program[edit]

In collaboration with VicTrack, Keep Victoria Beautiful currently takes care of more than 50 active Stationeers volunteer groups across Melbourne and regional Victoria.[4]

In partnership with Keep Victoria Beautiful, V/Line supports the 26 regional Stationeers groups active across the state.[5]

Adopt a Roadside volunteer program[edit]

Keep Victoria Beautiful Adopt a Roadside program aims to reduce litter on Victoria’s roadsides to stop pollutants from entering local waterways, improves the quality of vegetation, and prevents soil degradation and erosion.[6]

Sustainable Cities awards program[edit]

The Keep Victoria Beautiful Sustainable Cities Awards recognise positive actions taken by communities in urban areas to protect and enhance their local environments. The awards have grown from being an anti-litter campaign to encompass initiatives as diverse as preserving heritage, saving water and energy and community action and leadership.[7]

Tidy Towns awards program[edit]

Tidy Towns Sustainable Communities Awards acknowledges regional and remote communities who take positive action to protect and enhance their environment. The awards encompass initiatives as diverse as litter prevention, environmental education, preserving heritage, community action, and youth leadership.[8]


Keep Victoria Beautiful established partnerships with Metro Trains Melbourne, VicTrack,[9] Public Transport Victoria and V/Line in their Stationeers and Adopt a Roadside volunteer programs.

Keep Victoria Beautiful also established partnerships with over 87% of Victoria’s local councils[10] including City of Melton,[11] Geelong,[12] City of Yarra,[13] Shire of Mornington Peninsula,[14] City of Port Phillip,[15] South Gippsland Shire,[16] Shire of East Gippsland,[17] Shire of Glenelg,[18] Shire of Indigo,[19] Shire of Campaspe,[20] in their Tidy Towns and Sustainable Cities awards programs.


  1. ^ "Our rich history". Keep Australia Beautiful. Retrieved 2017-04-27.
  2. ^ "Dame Phyllis Frost dies, aged 87 - National -". Retrieved 2017-04-27.
  3. ^ Victoria, Sustainability. "Keep Australia Beautiful Victoria - Sustainability Victoria". Retrieved 2017-04-27.
  4. ^ "Community partnerships | VicTrack". Retrieved 2017-05-04.
  5. ^ "V/Line - Regional public transport for Victoria - Community engagement". Retrieved 2017-05-04.
  6. ^ "Project description — Victorian Landcare Gateway". Retrieved 2017-05-04.
  7. ^ 677. "Sustainable Cities Award | Victorian Government". Retrieved 2017-05-04.
  8. ^ "Tidy Towns Sustainable Communities | Keep Australia Beautiful WA". Retrieved 2017-05-04.
  9. ^ "VicTrack Annual Report 2015-2016".
  10. ^ Victoria, Sustainability. "Keep Australia Beautiful Victoria - Sustainability Victoria". Retrieved 2017-04-27.
  11. ^ "Environmental awards". Retrieved 2017-04-27.
  12. ^ Geelong, City of Greater. "We win Keep Victoria Beautiful Awards for environmental and cultural projects". Retrieved 2017-04-27.
  13. ^ "Yarra Council - Yarra Sustainability Awards". Retrieved 2017-04-27.
  14. ^ "Congratulations to local Tidy Town Awards winners". Retrieved 2017-04-27.
  15. ^ Phillip, City of Port. "Dick Gross - Canal Ward - City of Port Phillip Website". Retrieved 2017-04-27.
  16. ^ Council, South Gippsland Shire. "South Gippsland Shire Council download - Media Releases 2016". Retrieved 2017-04-27.
  17. ^ "Programs, Projects, Hard Waste and E-Waste - East Gippsland Shire Council". Retrieved 2017-04-27.
  18. ^ Council, corporateName=Glenelg Shire. "Glenelg Shire Council - MEDIA RELEASE - Dartmoor vies for Victoria's tidiest town". Retrieved 2017-04-27.
  19. ^ "Indigo Shire Council - Beechworth, Rutherglen and Wooragee finalists in Tidy Towns". Retrieved 2017-04-27.
  20. ^ "Keeping Campaspe beautiful // Campaspe Shire Council". Retrieved 2017-04-27.

External links[edit]