He was formally a graphic designer notable for his works with ABC, Scritti Politti, Pink Floyd and Roxy Music. Breeden's logo work with ABC would display nuances of usage as the group reinvented itself from album to album. His various concepts for Scritti Politti would range from disarrayed wildflowers to chocolate bars and boxes to the many visual ways to reference Aretha Franklin, all suggesting elements of modern love at a period when Scritti was strongly establishing a transition to urban romance from a more DIY aesthetic that had previously distinguished their sound. The band was all Caucasian and on one cover of an early soul-inspired single a white chocolate bar is featured.
Other noteworthy pieces include his work on the covers of Duran Duran's Seven and the Ragged Tiger album (along with Malcolm Garrett), The Mission's Carved in Sand album and related singles, and The Cult's 1987 Electric album (along with Storm Thorgerson) and its first two singles ("Love Removal Machine" and "Lil' Devil").
Graphic design awards
- 1985 First Prize, Single Sleeve (Music Week Awards).
- 1986 First Prize, Single Sleeve (Music Week Awards).
- 1986 First Prize, Album Sleeve (Music Week Awards).
- 1986 Third Prize, Album Sleeve (Music Week Awards).
Breeden took a new direction in 1995 and is now professional portraitist. His major commissions have included Sir Brian Smith, Vice Chancellor of Cardiff University, Sir Dominic Cadbury Chairman of Cadbury Schweppes, Professor John Temple, President of the Royal College of Physicians of Edinburgh and Professor Roger Williams, Vice Chancellor of the University of Reading.
- 1996 Visitors Choice (BP Awards, National Portrait Gallery, London).
- 1998 Elected to the Royal Society of Portrait Painters.
- 2000 First Prize (Kodak FotoKalender awards, Kalenderschau, Stuttgart)
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