Kelly Roberts

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Kelly J. Roberts
Kelly Roberts.jpg
Alma mater University of Southern California (USC)
Occupation Businesswoman, philanthropist
Title Vice Chairman of Entrepreneurial Corporate Group (ECG)
Vice Chairman and COO of The Mission Inn Hotel & Spa
President of Casey's Cupcakes and KRR Enterprises
Political party Republican
Spouse(s) Duane Roberts
Children Doug Reinhardt
Casey Brown

Kelly J. Roberts is an American businesswoman and philanthropist in Southern California.

She is the Vice Chairman and Chief Operating Officer of The Mission Inn Hotel & Spa, the historic landmark hotel in downtown Riverside, California, which she owns with her husband Duane Roberts. She is also the President of Casey's Cupcakes and KRR Enterprises.

Business ventures[edit]

Entrepreneurial Corporate Group[edit]

Roberts has developed and leads various business units within the Roberts family enterprise, Entrepreneurial Corporate Group (ECG), where she serves as owner and Vice Chairman.[1]

The Mission Inn Hotel & Spa[edit]

The Roberts purchased The Mission Inn in 1992, saving the historic landmark hotel in downtown Riverside, California from demolition.[2] As owner, Vice Chairman, and Chief Operating Officer of the hotel, Roberts oversees its daily operations and is responsible for expanding the property's dining options, spa facilities, and event roster, including launching annual celebrations such as the popular "Festival of Lights" held during the holiday season.[3] Kelly's Spa, The Mission Inn's spa, bears Roberts name in recognition of her vision and leadership in developing the Tuscan-inspired 7,000 square foot facility featuring 12 treatment rooms.[4]

Casey's Cupcakes[edit]

With her daughter Casey Brown, Roberts co-owns Casey's Cupcakes, a chain of boutique cupcake stores which won the Food Network's reality competition series Cupcake Wars in 2011.[5] Roberts also serves as the company's president, overseeing the branding, public relations, marketing, and overall operations of the business. The first Casey's Cupcakes location opened in The Mission Inn in 2009.[3]

KRR Enterprises[edit]

Roberts is owner and President of KRR Enterprises, provider of botanical anti-aging products and hotel guest room amenities.[1]

Irvine & Roberts Family Vineyards[edit]

Roberts is an owner of Irvine & Roberts Family Vineyards in Ashland, Oregon, which produces Pinot noir and Chardonnay wine.[6]

Philanthropy and community service[edit]

Roberts is on the Board of Directors and Life Associate of Pepperdine University, where she and her husband endowed the first Dean's chair of the Pepperdine University School of Law in 2007. Additionally, Roberts is on the Board of Directors of the Loma Linda University Children's Hospital Foundation and the Mission Inn Foundation, as well as on the Board of Trustees of the Fox Riverside Theatre Foundation. With her husband, she co-founded the Mary S. Roberts Foundation, which helps children with special needs, families of crime victims, the homeless, and the hungry. She then established the Kelly J. Roberts Foundation, which supports the Wounded Warrior Project and other causes.[3][7]

Political activities[edit]

Roberts served on Team California, which raises funds for Republican causes. She participated in major fundraising campaigns for President George W. Bush, Governor Arnold Schwarzenegger, Governor Pete Wilson, Congressman Ken Calvert, Senator Ray Haynes, and District Attorney Grover Trask. In 2006, Governor Schwarzenegger appointed her to the California Council on Criminal Justice. She was a founding member of the Board of Directors of the Lincoln Club of Riverside County.[7]

Personal life[edit]

Roberts is a native of Southern California. She grew up in Huntington Harbor and Palos Verdes.[2] She earned a bachelor's degree from the University of Southern California (USC) and later earned a law degree.[7]

Kelly wrote the children's book Baseball Boy about her son Doug's journey to becoming a professional baseball player.[4][8]


  1. ^ a b "2017 Women in Business Nominees" (PDF). Orange County Business Journal. April 17, 2017. 
  2. ^ a b "Interview with Kelly Roberts". Orange County Register. March 19, 2009. 
  3. ^ a b c "Keepers of The Inn". The Mission Inn Hotel & Spa. 
  4. ^ a b "Kelly Roberts, The Mission Inn Hotel and Spa and Kelly's Spa". Ladies Who Launch. February 2, 2010. 
  5. ^ "Casey's Cupcakes Wins Cupcake Wars on Food Network". PRNewswire. February 24, 2011. 
  6. ^ "Our Team". Irvine & Roberts Family Vineyards. 
  7. ^ a b c "Women in Business Q&A: Kelly Roberts, Historic Mission Inn & Spa". The Huffington Post. February 21, 2015. 
  8. ^ Roberts, Kelly (2007). Baseball Boy. Beau Francis Press. ISBN 978-0979214707.