Kendra Scott

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Kendra Scott
Born (1974-03-27) March 27, 1974 (age 44)
ResidenceAustin, Texas, U.S.
OccupationFashion designer
Years active2002-present
Known forChairman, CEO, and lead designer of Kendra Scott, LLC.
Spouse(s)Matt Davis (m. 2014)

Kendra Scott (born March 27, 1974) is an American fashion and accessories designer and philanthropist, who has won several awards for her business, designs, and commitment to philanthropy. She is the chairman, CEO, and lead designer of Kendra Scott, LLC. In 2017 she was named Ernst & Young's National Entrepreneur of the Year.[1]

Early life and career[edit]

Kendra Scott was born in Kenosha, Wisconsin. She moved to Austin, Texas at age 19.

Inspired by her stepfather's battle with brain cancer, Scott opened her first business, the Hat Box, a hat store that specialized in comfortable hats designed for women going through a chemotherapy treatment.[2] Scott sold "comfortable but stylish" pieces and donated a portion of the proceeds to cancer research.

Kendra Scott, LLC[edit]

Scott founded Kendra Scott LLC in 2002, designing her first collection with $500 in the spare bedroom of her home, just after her oldest son was born.[3] She walked store to store around Austin, selling to local boutiques, and at the last boutique she had to sell all of her samples in order to purchase enough materials to cover the orders she had made that first day.[3]

In 2005, Scott's designs were chosen to accessorize Oscar de la Renta's Spring 2006 Runway Show.[4] Scott's designs also appeared in Randolph Duke's 2007 runway show.[5]

Scott's first retail store opened on South Congress in Austin in 2010. In the same year, she began her e-commerce business and launched the brand's Color Bar experience.[6][7]

Now valued at over $1 billion,[8] her brand encompasses fashion jewelry, fine jewelry,[9] home accessories,[10] and nail lacquer[11] and is looking to expand into further category verticals.

As of the end of 2017, Kendra Scott has 75 retail stores. In addition to an e-commerce business, Kendra Scott is also sold in London's Selfridges,[12] Nordstrom, Neiman Marcus, Von Maur, Bloomingdale's and over 600 specialty boutiques in the US.

Personal life[edit]

Kendra Scott married Matt Davis on June 6, 2014 in Sedona, AZ.


Scott is a philanthropist with a history of supporting women and children's causes.[13] Philanthropy is an integral part of her brand and in 2016, Scott gave $3.5 million to support organizations across the US and donated over 75,000 pieces of jewelry.

In 2015, Scott launched the Kendra Cares Program,[14][13] which brings the company's customizable Color Bar[6] jewelry experience to pediatric hospitals across the country. The program offers patients and their family members an opportunity to make a customized jewelry piece at no cost. To date, the Kendra Cares program has donated over 6,500 pieces of jewelry and partnered with more than 10 pediatric hospitals in 2017.

Awards and recognition[edit]

Scott has been awarded with the EY Entrepreneur of the Year 2017 National Award,[1] the Breakthrough Award from the Accessories Council Excellence Awards,[15] listed as #36 in Forbes' list of America's Richest Self-Made Women,[16][17] been named Outstanding Mother of the Year by the Mother's Day Council,[18] Texas Businesswoman of the Year by the Women's Chamber of Commerce, Top 100 Entrepreneurs of the Year by Upstart Business Journal[19] and 2017 CEO of the Year by Austin Business Journal.[20]

She is a member of the Council of Fashion Designers of America,[21] and maintains her position as Chairman of the Board of Kendra Scott, LLC.


  1. ^ a b "Entrepreneur Of The Year 2017 Retail winner". Retrieved 2018-01-11.
  2. ^ Jones, Michael. "5 Secrets From Powerhouse Jewelry Designer Kendra Scott". Forbes. Retrieved 2018-01-11.
  3. ^ a b Entis, Laura (2015-04-13). "From an Extra Bedroom to 20 Stores and Counting: How Kendra Scott Created a Multimillion-Dollar Jewelry Empire". Entrepreneur. Retrieved 2018-01-11.
  4. ^ "Bauble Brilliant With Kendra Scott". Daily Front Row. 2015-02-20. Retrieved 2018-01-11.
  5. ^ "The New York Times > Home & Garden > Image > Fashionable Pairs". Retrieved 2018-01-11.
  6. ^ a b "Custom Jewelry | Design Your Own Jewelry". Retrieved 2018-01-11.
  7. ^ Strugatz, Rachel (2015-03-25). "Kendra Scott Scores With Color Bar". WWD. Retrieved 2018-01-11.
  8. ^ "This Wildly Popular Texas Jewelry Company Is Now Worth $1 Billion". Fortune. Retrieved 2018-01-11.
  9. ^ "These Jewelry Launches Are Perfect For All Your Holiday Looks". Retrieved 2018-01-11.
  10. ^ "Celeb-Favorite Designer Kendra Scott is Making Super-Chic Accessories for Your Home". Retrieved 2018-01-11.
  11. ^ "Gemstone-Inspired Nail Polish? Why Thank You, Kendra Scott". Retrieved 2018-01-11.
  12. ^ Marfil, Lorelei (2017-11-17). "Kendra Scott Enters U.K. Market, Opens Selfridges Shop-in-Shop". WWD. Retrieved 2018-01-11.
  13. ^ a b Samaha, Barry. "Jewelry Designer Kendra Scott On Why it's Important for Fashion Brands to be Philanthropic". Forbes. Retrieved 2018-01-11.
  14. ^ "Introducing the Kendra Cares Program". Retrieved 2018-06-15.
  15. ^ Sidell, Misty White (2017-08-07). "Accessory Mavens Mull Successful Strategies in Lead-Up to ACE Awards". WWD. Retrieved 2018-01-11.
  16. ^ "Self-Made Women". Forbes. Retrieved 2018-01-11.
  17. ^ O'Connor, Clare. "Jewelry Mogul Kendra Scott Joins America's Richest Self-Made Women List". Forbes. Retrieved 2018-01-11.
  18. ^ Lockwood, Lisa (2017-05-08). "Top Leaders in Beauty and Retail Honored at 2017 Outstanding Mother Awards". WWD. Retrieved 2018-01-11.
  19. ^ "Kendra Scott named one of America's top 100 entrepreneurs". Retrieved 2018-01-11.
  20. ^ "Amid rapid expansion, Austin jewelry chain founder named Austin Business Journal's CEO of the Year". Retrieved 2018-01-11.
  21. ^ "KENDRA SCOTT".

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