Kenmore (brand)

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Kenmore
Kenmore Brand Logo.png
Product type Large kitchen appliances, barbecue grills, vacuum cleaners, small kitchen appliances
Owner KCD IP, LLC
a Sears Holdings subsidiary[1]
Country Chicago, IL, United States
Introduced 1913; 105 years ago (1913)
Website Kenmore.com

Kenmore is a brand of household appliances sold by Sears, Roebuck and Co. The brand first appeared on a four-drawer drop feed sewing machine sold from 1913 to 1919.[2] The first Kenmore washing machine was introduced in 1927.[3] The first Kenmore vacuum cleaners were introduced in 1932. Kenmore's upscale line of appliances is known as the Elite line. Kenmore also has a professional line of appliances called Kenmore Pro. In 1976, Sears expanded the Kenmore name to its line of refrigerators, freezers, air conditioners, and dehumidifiers, which were previously branded as Coldspot.

As of 2017, Kenmore products are produced by manufacturers such as Whirlpool, LG, Electrolux, Panasonic, Cleva North America, and Daewoo Electronics. The brand is controlled by Sears Holdings, and owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes. The name "KCD IP" is an abbreviation for Kenmore Craftsman DieHard intellectual property.[1] Today the brand is sold at Sears, Kmart, and Amazon.com.

In 2016, the Kenmore brand was expanded into consumer electronics with the launch of Kenmore-branded high definition (Kenmore HDTV) and ultra HD (Kenmore Elite UHDTV) televisions.[4]

On July 20, 2017, Sears announced that it will additionally stock Kenmore products on Amazon.com, and would also support integration between its appliances and Amazon Alexa.[5][6][7]

In October 2017, an announcement was made on the termination of Sears-Whirlpool appliance relationship in which Sears would no longer sell Whirlpool along with Whirlpool subsidiary-branded appliances, a relationship which dates back to 1916, Whirlpool will still continue to supply the Kenmore appliances they make for Sears. [8]

In April 2018, Sears CEO and major investor Edward Lambert along with his hedge fund ESL, offered to buy the iconic brand along with Sears Home Services in order to diversify Sears’ already strained assets. The hope of spinning off a stable asset, according to Lambert, is to drum up capital in Sears’ portfolio and filter down into the stores. Thus allowing much needed income to the Sears brand. [9]

List of common Kenmore Manufacturers[edit]

Kenmore products[edit]

  • Stainless Steel cleaner
  • Water softeners
  • BBQ grills
  • Refrigerators
  • Washing machines
  • Dryers
  • Dishwashers
  • Microwave ovens
  • Ranges
  • Cooktops
  • Wall ovens
  • Vacuums
  • Vacuum cleaner bags
  • Air Purifiers
  • Fans
  • Central air conditioning
  • Heat pumps
  • Gas furnaces
  • Window air conditioners
  • Dehumidifiers
  • Humidifiers
  • Water heaters
  • Toasters
  • Coffee makers
  • Toaster ovens
  • Range hoods
  • Water filters
  • Freezers
  • Heaters
  • Televisions

References[edit]

8. http://www.keloland.com/news/article/your-money-matters/the-thrill-is-gone-sears-whirlpool-split-after-100-years

9 http://money.cnn.com/2018/04/23/news/companies/sears-ceo-offers-buy-kenmore/index.html

External links[edit]