Kenny Alexander (businessman)

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Kenny Alexander
Kenneth Jack Alexander

April 1969 (age 51)
Kilwinning, Ayrshire, Scotland
EducationUniversity of Glasgow
Net worth£23 million (April 2017)[1]
TitleFormer CEO, GVC Holdings
SuccessorShay Segev
Spouse(s)Caroline Alexander

Kenneth Jack Alexander (born April 1969) is a British businessman, and was the chief executive (CEO) of GVC Holdings, a gambling company based in the Isle of Man, from 2007 to 2020.

Early life[edit]

Kenneth Jack Alexander was born in April 1969,[2] in Ayrshire, Scotland.[3][4] He grew up in North Ayrshire, and earned a bachelor's degree in accountancy from the University of Glasgow.[5]


In 1991, he joined the accountants Grant Thornton, where he worked for five years and qualified as a chartered accountant.[5] In 1996, he joined Hazlewood Foods as a financial controller.[5]

In 2000, he joined Sportingbet, having seen the job advertised in the Racing Post, and by 2007 had risen to become head of its European operations.[5][6]

Alexander has been CEO of GVC since 2007, when it was listed on AIM and valued at £26 million.[5]

In February 2016, he concluded the £1.1 billion reverse takeover of GVC's larger competitor Bwin.Party Digital Entertainment.[5]

In April 2017, it was speculated that Alexander and GVC were looking to take over the bookmakers William Hill.[1]

In December 2017, it was announced that GVC would take over the bookmakers Ladbrokes Coral for up to £4 billion, with Alexander as CEO, and a likely FTSE 100 index entry.[7]

In July 2020, it was announced that Alexander would retire, to be succeeded as chief executive by Shay Segev, the chief operating officer.[8] The Guardian called a "surprise departure".[9]

Personal life[edit]

He is married to Caroline Alexander,[10] and lives with his family in Perth, Scotland, and is based in London during the week.[1]

His hobbies include no-limit cash poker, and when he worked at Sportingbet, considered becoming a professional gambler, about which his wife was "horrified".[1] He owns four racehorses, and bets every day, either on horses or football.[5]


  1. ^ a b c d "Kenny Alexander: The poker-playing GVC boss on the hunt for deals". Retrieved 22 December 2017.
  2. ^ "Kenneth Jack ALEXANDER - Personal Appointments (free information from Companies House)". Retrieved 22 December 2017.
  3. ^ Dunkley, Daniel (13 September 2015). "I've been betting since I was 13, but Bwin must be my best punt". Retrieved 22 December 2017 – via
  4. ^ "Betting firms can count on canny Scots". Retrieved 22 December 2017.
  5. ^ a b c d e f g Martin, Ben (22 December 2017). "The odds are on FTSE 250 place for GVC chief". Retrieved 22 December 2017 – via
  6. ^ Barber, Bill. "From meat factory to gambling big hitter – the rise of Kenny Alexander - Horse Racing News - Racing Post". Racing Post. Retrieved 22 December 2017.
  7. ^ Editorial, Reuters. "British gambling firm GVC seals Ladbrokes takeover". Retrieved 22 December 2017.
  8. ^ Gill, Oliver; Foy, Simon (16 July 2020). "Boss of Ladbrokes owner GVC steps down". The Telegraph. Retrieved 16 July 2020.
  9. ^ Partridge, Joanna (21 July 2020). "HMRC widens investigation into Ladbrokes owner GVC". The Guardian. Retrieved 21 July 2020.
  10. ^ "Alliance News Detail - London Stock Exchange". Retrieved 29 July 2018.