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Keyword may refer to a word or a sort of phrase that can be associated with a particular subject, document or moment. It is used to explore or run specific searches in the title, in subject, in write ups, in documents and for internet search.

In context of programming language, a keyword is a closely related or associated word that is reserved by a program because, the word has a special meaning that defines commands and specific parameters for that code set.

In SEO terminology for digital marketing, a keyword is used to describe a word or group of words that the Internet uses to perform search engine or search bar exploration.