Dash Dolls

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Dash Dolls
The logo showing the name of the show in simple black letters
Genre Reality television
  • Malika Haqq
  • Khadijah Haqq McCray
  • Durrani Aisha Popal
  • Stephanie De Souza
  • Caroline Burt
  • Taylor Cuqua
  • Melody "Mel" Rae Kandil
  • Merhanz "Nazy" Farnoosh
  • Jennifer Robi
  • Alexisamor "Lexi" Ramierz
  • Melissa "Missy" Flores
Country of origin United States
Original language(s) English
No. of seasons 1
No. of episodes 2 (list of episodes)
Executive producer(s)
Running time 42 minutes
Production company(s) Bunim/Murray Productions
Ryan Seacrest Productions
Original channel E!
Picture format 480i (SDTV)
1080i (HDTV)
Original release September 20, 2015 – present
Related shows Keeping Up with the Kardashians
External links

Dash Dolls is an American reality television series that premiered on the E! cable network, on September 20, 2015. The show is a spin-off of Keeping Up with the Kardashians. The series features a group of young female employees, referred as Dash dolls, working in the upscale Dash boutique in Hollywood which is owned by the Kardashian family.



The series was greenlit on March 26, 2014.[1] The show is broadcast on E!, an American cable network which features mostly entertainment-related programming and reality television series. The network has ordered eight hour-long episodes. The show is the sixth series installment in the Keeping Up with the Kardashians franchise, following Kourtney and Khloé Take The Hamptons, and the first one not featuring any members of the Kardashian family as the main cast.[2] The series is produced by Bunim/Murray Productions and Ryan Seacrest Productions, the same companies which produce Keeping Up with the Kardashians and their spin-offs; Gil Goldschein, Jeff Jenkins, Farnaz Farjam and Claudia Frank serve as executive producers, along with the Kardashian sisters and Kris Jenner.[3] The network describes the premise of the show as:[4]

Dash is a chain of retail stores which was founded in 2006 by the Kardashian sisters. There are several stores operating in the United States; the reality series is set in a boutique located in West Hollywood,[3] which was opened in 2012 when the store was relocated from its original location in Calabasas, California.[5] On April 5, 2015, the network aired an episode of Keeping Up with the Kardashians involving a storyline which featured the Dash dolls for whom Khloé Kardashian organized a teambuilding retreat; Molly Mulshine of The New York Observer noted that the episode "conveniently introduced to the future stars of Dash Dolls."[6] The sneak peek of the show was released on May 31, 2015.[7] Malika Haqq, one of the main cast members of the show, discussed the development of the show by saying:[8]

Haqq and her twin sister Khadijah had served as co-managers of the retail store before the television series occurred. "We did not put out any signs like ‘Yo we want a show.’ It didn’t happen like that. Khloé and Kourtney asked us if we could help them out. [...] They needed somebody that they could trust," Malika Haqq dicussed doing business with the Kardashians.[9] Haqq also noted that working in the store has always resembled a television show because of its unique environment and famous owners. "Ultimately when you put a large group of girls together, you're game to get a bunch of drama," Haqq also added.[10] Kim Kardashian has disclosed that she initially wanted Keeping Up with the Kardashians to focus more on their stores in order to bring people's attention and later said that she "didn’t think it would turn into what it turned into."[11]


Promotional photosession featuring the women of the show dressed in black
The cast of Dash Dolls

The reality series chronicles the daily life of the employees working in one of the Dash boutiques. The show features Khloé Kardashian’s best friend Malika Haqq, who has also been appearing on Keeping Up with the Kardashians, and her twin sister, Khadijah Haqq, who both act as co-managers of the store. The cast also includes store's merchandising manager Durrani Aisha Popal, sales associates Stephanie De Souza, Caroline Burt, Taylor Cuqua, and Melody "Mel" Rae Kandil, assistant manager Merhanz "Nazy" Farnoosh, store manager Jennifer Robi, sales coordinator Alexisamor "Lexi" Ramierz, and media and marketing expert Melissa "Missy" Flores.[3] The Kardashian sisters, who own the store, are also expected to make guest appearances throughout the show.[7] According to the press release issued by the network, the cast of the series is characterized as:[4]


No. Title Original air date[12] U.S. viewers
1 "Valley of the Dash Dolls" September 20, 2015 (2015-09-20) 0.57[13]
Kourtney, Kim and Khloé introduce us the the DASH store and the dolls that work there. Durrani starts dating a man named Shalom but worries that her Islamic family will disprove of her dating a Jewish man. At the DASH Dolls house, Taylor and Melody get into a fight over Taylor's partying ways. Malika and Khadijah decide they want to get their career back on track and after meeting a photographer at the Playboy Mansion, they decide to do a nude photo shoot. However, Khadijah is reluctant from the start and Malika does the fully nude shots alone after the sisters argue and Khadijah leaves the shoot.
2 "Little Pink Lies" September 27, 2015 (2015-09-27) 0.64[14]
3 "Doll Versus Doll" October 4, 2015 (2015-10-04) TBA
4 "Momma Drama" October 11, 2015 (2015-10-11) TBA


Amy Amatangelo, reviewing the show for the The Hollywood Reporter, showed very little excitement by saying that "you've seen everything here before," and noticed very much resemblance to other reality television series, including "The Real Housewives, The Real World and the mother ship: Keeping Up with the Kardashians." Amatangelo also noted "lots of staged conversations and conflicts" and "beyond awkward" product placement.[15] Mark Perigard from Boston Herald said that "the franchise may have at last hit bottom," judging the show prior to its premiere.[16]


The show premiered on September 20, 2015, in the United States on the E! cable network at 9/8pm ET/PT, following a new episode of Keeping Up with the Kardashians. The series continues to air on every Sunday night in the same timeslot.[3] The series is additionally broadcast on local versions of the network worldwide; in Australia the series premiered on September 22,[17] and in the United Kingdom on September 27, 2015.[18] All the episodes are available in numerous streaming video on demand services, including Amazon Video,[19] iTunes,[20] Google Play,[21] and Movies & TV.[22]

See also[edit]


  1. ^ Goldberg, Lesley (March 26, 2014). "Kourtney and Khloe Kardashian Sign For New Show In The Hamptons". Time. Time Inc. Retrieved April 1, 2015. 
  2. ^ Rice, Lynette (April 1, 2015). "Kardashians Announce Dash Dolls Reality Show". People. Time Inc. Retrieved April 2, 2015. 
  3. ^ a b c d Nimoh, Ivana (September 4, 2015). "Meet the Cast of E!’s "DASH Dolls" Premiering Sunday, September 20th at 9pm ET/PT Following a Brand New Episode of "Keeping Up with the Kardashians"" (Press release). NBCUniversal Media Village. Retrieved September 8, 2015. 
  4. ^ a b Bibel, Sara (April 1, 2015). "'Total Divas', '#RichKids of Beverly Hills' & 'Christina Milian Turned Up' Renewed by E!; Network Orders 3 New Series". TV by the Numbers (Press release). Tribune Media Services. Retrieved April 2, 2015. 
  5. ^ "Kardashians Moving First DASH Store to West Hollywood". Yahoo! Celebrity. April 20, 2012. Retrieved September 14, 2014. 
  6. ^ Mulshine, Molly (April 6, 2015). "KUWTK 10×4: Kim’s Uterus, a Dash Dolls Retreat and Rob’s Non-Intervention". The New York Observer. Retrieved September 14, 2015. 
  7. ^ a b ""Keeping Up with The Kardashians" Sneak Peek!". E! Online. NBCUniversal. May 31, 2015. Retrieved September 13, 2015. 
  8. ^ Ferber, Taylor (May 15, 2015). "Kardashian Besties Malika and Khadijah Haqq Learned About the Drama of Reality TV from the Best". VH1. Viacom Media Networks. Retrieved September 13, 2015. 
  9. ^ Jones, Tashara (September 19, 2015). "What it’s like being the Kardashians’ BFFs". New York Post. News Corp. Retrieved September 20, 2015. 
  10. ^ Directo, Denny (September 4, 2015). "The 'Dash Dolls' Reveal What It's Really Like to Have Kim, Khloe & Kourtney Kardashian as Bosses!". Entertainment Tonight. CBS Television Distribution. Retrieved September 14, 2015. 
  11. ^ Setoodeh, Ramin (April 24, 2015). "Kim Kardashian West On Her Empire and Bruce Jenner’s Transition". Variety. Penske Media Corporation. Retrieved September 18, 2015. 
  12. ^ "Dash Dolls – Episode Guide". Zap2it. Retrieved September 20, 2015. 
  13. ^ Metcalf, Mitch (September 22, 2015). "Showbuzz Daily's Top 100 Sunday Cable Originals (& Network Update): 9.20.2015". Showbuzz Daily. Retrieved September 23, 2015. 
  14. ^ Metcalf, Mitch (September 29, 2015). "Showbuzz Daily's Top 100 Sunday Cable Originals (& Network Update): 9.27.2015". Showbuzz Daily. Retrieved September 30, 2015. 
  15. ^ Amatangelo, Amy (September 18, 2015). "'DASH Dolls': TV Review". The Hollywood Reporter. Prometheus Global Media. Retrieved September 19, 2015. 
  16. ^ Perigard, Mark (September 18, 2015). "Weekend TV watch". Boston Herald. Herald Media Inc. Retrieved September 19, 2015. 
  17. ^ "Express: September 2015". Foxtel Insider. September 3, 2015. Archived from the original on September 17, 2015. Retrieved September 17, 2015. 
  18. ^ Harp, Justin (September 8, 2015). "Meet the ladies of the latest Keeping Up with the Kardashians spinoff Dash Dolls". Digital Spy. Hearst Corporation. Retrieved September 12, 2015. 
  19. ^ "DASH Dolls, Season 1". Amazon Video. Retrieved September 25, 2015. 
  20. ^ "DASH Dolls, Season 1". iTunes. Retrieved September 25, 2015. 
  21. ^ "Dash Dolls – Movies & TV". Google Play. Retrieved September 25, 2015. 
  22. ^ "Dash Dolls". Movies & TV. Microsoft Store. Retrieved September 25, 2015. 

External links[edit]