The Power to Surprise
|Traded as||KRX: 000270|
|Founded||December 1944as Kyungsung Precision Industry|
|Headquarters||Seoul, South Korea|
|Hyoung-Keun (Hank) Lee, Vice Chairman and CEO
Peter Schreyer, Chief Design Officer
|2,827,321 units (2013)|
|Revenue||US$46.9 billion (2013)|
|US$ 3.1 billion (2013)|
|US$ 3.8 billion (2013)|
|Total assets||US$ 35.6 billion (2013)|
|Total equity||US$ 19.9 billion (2013)|
Number of employees
|33,255 (as of December 2013)|
|Revised Romanization||Gia Jadongcha|
Kia Motor Corporation (Hangul: 기아자동차; Hanja: 起亞自動車, IPA: [ki.a], literally "Kia automobile"; stylized as KIΛ), headquartered in Seoul, is South Korea's second-largest automobile manufacturer, following the Hyundai Motor Company, with sales of over 3.3 million vehicles in 2015. As of December 2015[update], the Kia Motor Corporation is 33.88% minority owned by the Hyundai Motor Company totaling just over $6 billion USD. Kia Motor Corporation is a minority owner of more than twenty Hyundai subsidiaries ranging from 4.9% up to 45.37% totaling more than $8.3 billion USD.
- 1 Etymology
- 2 History
- 3 Affiliations and subsidiaries
- 4 Facilities
- 5 Design emphasis
- 6 Controversies
- 7 Sponsorship
- 8 Slogans
- 9 See also
- 10 References
- 11 External links
According to Kia Motors, the name "Kia" derives from the Sino-Korean characters ki (起, "to come out") and a (亞, which stands for (East) Asia), it is roughly translated as "arise or come up out of (East) Asia" or "rising out of (East) Asia".
Kia was founded in December 1944 as Kyungsung Precision Industry, a manufacturer of steel tubing and bicycle parts, eventually producing Korea's first domestic bicycle, the Samchully, in 1951. In 1952, Kyungsung Precision Industry changed its name to Kia Industries, and later built Honda-licensed small motorcycles (starting in 1957), Mazda-licensed trucks (1962) and cars (1974). The company opened its first integrated automotive assembly plant in 1973, the Sohari Plant. Kia built the small Brisa range of cars until 1981, when production came to an end after the new military dictator Chun Doo-hwan enforced industry consolidation. This forced Kia to give up passenger cars and focus entirely on light trucks. Prior to the forced 1981 shutdown, Kia rounded out its passenger car lineup with two other foreign models assembled under license: the Fiat 132 and the Peugeot 604.
Starting in 1986 (when only 26 cars were manufactured, followed by over 95,000 the next year), Kia rejoined the automobile industry in partnership with Ford. Kia produced several Mazda-derived vehicles for both domestic sales in South Korea and for export into other countries. These models included the Kia Pride, based on the Mazda 121, and the Avella, which were sold in North America and Australasia as the Ford Festiva and Ford Aspire.
In 1992, Kia Motors America was incorporated in the United States. The first Kia-branded vehicles in the United States were sold from four dealerships in Portland, Oregon in February 1994. Since then, Kia methodically expanded one region at a time. Dealers in 1994 sold the Sephia; and a few years later, the United States segment expanded their line with the addition of the Sportage. Over one hundred Kia dealerships existed across thirty states by 1995, selling a record 24,740 automobiles.
However, during the Asian financial crisis, Kia declared bankruptcy in 1997; and in 1998 reached an agreement with Hyundai Motor Company to diversify by exchanging ownership between both companies. Hyundai Motor Company acquired 51% of the company, outbidding Ford Motor Company which had owned an interest in Kia Motors since 1986. After subsequent divestments, Hyundai Motor Company owns about one third of Kia Motor Corporation. While Hyundai Motor Company remains Kia's largest stakeholder, Kia Motor Company also retains ownership in some 22 different Hyundai Motor Company subsidiaries.
Since 2005, Kia has focused on the European market and has identified design as its "core future growth engine"—leading to the hiring of Peter Schreyer in 2006 as Chief Design Officer and his subsequent creation of a new corporate grille known as the 'Tiger Nose'.
In October 2006, Kia Motors America broke ground for Kia Motors Manufacturing Georgia in West Point, Georgia, representing a $1 billion USD investment for the company. Kia Motors Manufacturing Georgia opened in February 2010, after Kia recorded its 15th consecutive year of increased U.S. market share.
In August 2014, the company received international attention when Pope Francis of the Catholic Church rode in one of their compact cars, the Kia Soul, during a five-day visit to South Korea. The Kia Soul drew bigger attention than two other vehicles used by the Pope, their Kia Carnival and Hyundai's Santa Fe, because it appeared in the high-profile welcoming ceremony of his arrival at the Seoul Airport on 14 August.
Affiliations and subsidiaries
Hyundai Motor Company
Kia Motors Corporation
Kia Motors Corporation (KMC), founded in 1944, is South Korea's oldest manufacturer of motor vehicles and is now a subsidiary of the Hyundai-Kia Automotive Group. Over 1.5 million vehicles a year are produced in 13 manufacturing and assembly operations in eight countries, which are then sold and serviced through a network of distributors and dealers covering 172 countries. Kia today has 40,000 full-time employees worldwide and annual revenues of over US$14.6 billion. Kia Motors Corporation's brand slogan is "The Power to Surprise". From August 2009 until December 2012, the company has been led by Hyoung-Keun (Hank) Lee.
Kia Motors America
Kia Motors America (KMA) is the American sales, marketing, and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 755 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share.
In November 2009, Kia started production at the first U.S. Kia Motors plant, Kia Motors Manufacturing Georgia, in West Point. As of December 2011, the facility was building the 2012 Kia Sorento crossover vehicle and the 2012 Kia Optima sedan.
Kia Motors Europe
Kia Motors Europe (KME) is the European sales and marketing division of Kia Motors Corporation (KMC). In 2007, KME moved from its previous location at Hauptstrasse 185, Eschborn (near Frankfurt), to a new purpose-built facility adjacent to the Messe, in Frankfurt city centre.
From 1995 to 1999, Kia produced left- and right-hand drive versions of the Sportage SUV at the Karmann factory in Osnabrück, Germany. From 1999 until production of the model ceased in 2003, all Sportage production reverted to South Korea.
Kia began exporting cars to Europe in mid-1991, initially selling only the Pride mini-car. It initially proved popular with buyers, but sales fell towards the end of the decade, and the end of production was finally announced in May 2000, with its successor — the Rio — not going on sale for another year.
By the end of 1991, Kia had sold nearly 1,800 Prides in the United Kingdom. The first full year, 1992, saw that figure double, and, in 1993, it increased again to nearly 5,500 units.
The European range expanded in 1994 when Kia began importing the larger Mentor, a range of medium-sized hatchbacks and sedans which were marketed as inexpensive and well-equipped alternatives to the likes of the Ford Escort and the Vauxhall/Opel Astra.
A facelift in 1999 saw the Mentor name retained for the saloon (sedan), but the hatchback was renamed Shuma. These models remained on sale until 2004, when the newer Cerato was launched and gave Kia one of its first serious competitors against mainstream brands.
The Sportage SUV range, first sold in 1995, has been popular across Europe, but, since 2002, Kia has gained more sales in this market thanks to the launch of the larger Sorento.
Despite Kia's range increasing from one car as late as 1993 to three cars by the end of 1995, British sales actually decreased in that period, from nearly 5,500 in 1993 to less than 4,000 the following year. In 1998, Kia's future in Britain was thrown into serious doubt when it sold less than 3,000 of its whole range – the worst in any full year on the British market.
Kia did not enter Europe's large family car market until the launch of its Credos four-door sedan in 1999. This car was similar in size to the Ford Mondeo and the Opel/Vauxhall Vectra, but, on its launch, was actually less expensive to buy than the smaller Focus and the Astra. It had a spacious interior, large boot, competitive asking price, and high equipment levels, but it had little more appeal to sway buyers away from established European brands like Ford of Europe, Vauxhall/Opel, Citroën, and Peugeot. Its successor, the Magentis, launched in 2001, was still nowhere near as popular as Kia might have hoped it would be.
With the range expanded by 1999, sales for that year reached almost 6,400 – more than double the previous year's total. That annual sales figure had almost been matched in 2000 by the end of May, reflecting Kia's growing popularity with British buyers. By 2009, Kia was firmly established as a popular brand in Britain, when sales broke the 50,000 barrier for the first time and the brand now had a share of more than 2% in the new car market. The Picanto was the most popular single model with nearly 17,000 sales.
Although the European car market knows significant difficulties, Kia announced increased sales in 2013.
Kia Motors Mexico
The company has built a $1 billion manufacturing plant in the northern Mexican state of Nuevo León, which produces 300,000 cars a year. Details of the factory, built in the city of Pesquería, were revealed in a joint press conference given by Kia Motors CEO Hyoung-Keun Lee and the President of Mexico Enrique Peña Nieto in Mexico City on 28 August 2014. The plant was expected to be completed in the first half of 2016.
Kia Motors has specialized in the production of military vehicles with variants and other transportation equipment and by supplying them as a sole maker of military vehicles designated by the South Korean Government since 1976, when Kia Heavy Industry Co., Ltd was established. Kia is currently designing a Kaiser Jeep M715-type vehicle named the KM450 for the South Korean Army on license from the U.S. Government. Kia is also the owner of the former ex-Asia Motors factory at Gwangju.
Most of Kia's main plant locations are in South Korea:
- Hwaseong Plant, Hwaseong production capacity of 600,000 cars per year.
- Sohari Plant, Gwangmyeong production capacity of 340,000 cars per year
- Gwangju Plant, ex-Asia motors plant, Gwangju production capacity of 220,000 cars per year
- Seosan Plant, Seosan
Kia also has facilities in China, Mexico, Slovakia, the United States and Vietnam:
- Žilina Plant, Žilina, Slovakia
- Yancheng Plant, Jiangsu, China
- Chu Lai Plant, Quang Nam, Vietnam
- West Point Plant, Georgia, U.S.
- Monterrey Plant, Pesquería (Nuevo León), Mexico
|“||In the past, the Kia cars were very neutral. When you saw one on the road, you didn't really know if it was Korean or Japanese…I think it's very important that you are able to recognize a Kia at first sight.||”|
|— Peter Schreyer|
Beginning in 2006 Kia identified design as its "core future growth engine" – leading to the 2006 hiring of Peter Schreyer and to the 2005 hiring Tom Kearns as Chief Design Officer. Schreyer had previously worked at Audi (designing the Audi TT) and Volkswagen and had won the Design Award of the Federal Republic of Germany. Kearns had previously worked at Cadillac as Chief Design Officer and was responsible for influencing Cadillac's direction of hard angles and sharp lines within their design.
Schreyer has since been central to a complete restyling of Kia's lineup, overseeing design activities at Kia's design centers in Frankfurt, Los Angeles, Tokyo, and the Namyang Design Center in South Korea.
With the Kee concept vehicle, shown at the Frankfurt Motor Show in 2007, Kia introduced a new corporate grille to create a recognizable 'face' for the brand. Known as the Tiger Nose, Schreyer indicated he wanted "a powerful visual signal, a seal, an identifier. The front of a car needs this recognition, this expression. A car needs a face and I think the new Kia face is strong and distinctive. Visibility is vital and that face should immediately allow you to identify a Kia even from a distance." Schreyer described how the Kia Tiger Nose came to be as he explained, "I was just working on the car and just thinking about different possibilities, and suddenly I found it." Commenting on the new signature grille in 2009: "From now on, we'll have it on all our cars". Kia has since featured the Tiger Nose on all of their vehicles, ranging from the compact Kia Soul, on to the edgy new design of the Kia Optima, and to the larger SUV, the Kia Sorento.
In late 2012, Kia Motors was forced to admit error in inflating its United States Environmental Protection Agency mileage claims and had to reduce its fuel economy claims in the U.S. by about 3 percent across the board and to offer compensation to previous vehicle buyers.
Kia Motors sponsors the following sports teams, events and athletes:
- Sports associations
- Liga ACB
- National Basketball Association (NBA)
- Women's National Basketball Association (WNBA)
- Sports events
- Archery World Cup
- Asian Games
- Australian Open (tennis tournament)
- Copa Kia do Brasil (football tournament)
- Copa América
- FIBA Asia Championship
- FIFA World Cup
- Kia Classic (LPGA)
- Kia Lotos Race
- Korea Speed Festival
- UEFA European Championship
- X Games
- X Games Asia
- Sports teams
- Atlanta Falcons
- Boston United FC (English Football Club)
- England women's cricket team
- Essendon Football Club (Australian Football League)
- FC Girondins de Bordeaux (French association football team)
- Global F.C. (Philippines association football team)
- Kia Carnival (Philippine Basketball Association)
- Kia Forte (Shakey's V-League)
- Kia Tigers
- Philippines national football team
- Qormi FC (Maltese association football team)
- FC Spartak Moscow (Russian association football team)
- Slovakia national football team
- South Korea national speed skating team
- Surrey County Cricket Club
- Toronto FC (North American Major League Soccer team)
- Vitória F.C. (Portugal association football team)
- Waikato Bay of Plenty Magic (ANZ Championship netball team)
- Kia Speed Skating Academy
- FC Steaua Bucuresti (Romanian association football team) (From 2017-)
- Ryan Ford (MMA fighter)
- Fernando González (Chilean tennis player – 2004 & 2008 Olympic medalist)
- Badr Hari (Moroccan kickboxer)
- LeBron James (Global brand ambassador)
- Blake Griffin (NBA Basketball Player)
- Lee Sang-hwa (Speed skater)
- Yulia Lipnitskaya (Russian figure skater)
- Aliya Mustafina and Viktoria Komova (both Russian artistic gymnasts)
- Rafael Nadal (Global brand ambassador)
- Manny Pacquiao (Filipino boxer)
- Adelina Sotnikova (Russian figure skater)
- Michelle Wie (Official golf ambassador & spokesperson – KMA)
- Music events
- Live at The Chapel (Australian music concert)
- Vans Warped Tour
- YouTube Music Awards (2013)
- Charity events
- Event hall
- KIA, The Cars That Cares (2000-2005)
- KIA, The Power To Surprise (2005-present)
- List of Kia design and manufacturing facilities
- Automotive industry in South Korea
- Hyundai Motor Group
- Dewan Farooque Motors
- Economy of South Korea
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