Kibbles 'n Bits

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Kibbles 'n Bits
Kibbles bits logo.png
Product typeDog food
OwnerJ.M. Smucker Co.
Produced byBig Heart Pet Brands
Introduced1981; 41 years ago (1981)

Kibbles 'n Bits is a brand name of dog food currently owned by The J.M. Smucker Company[1] since it acquired its previous owner, Big Heart Pet Brands,[2] in 2015.[3]

The brand was originally created in 1981 as the first dual textured dog food, having soft chewy pieces as well as hard crunchy ones. In 1985, more bits ingredients were added to the dog food and the brand was renamed "Kibbles 'n Bits 'n Bits 'n Bits."

In 1995, Kibbles 'n Bits was acquired by the H.J. Heinz Company, which in turn sold their pet food division to Del Monte Foods later on.[4] It is currently the fifth largest dry dog food brand in the United States.[citation needed] The Lawrence, Kansas plant produces around 1.7 million pounds a day, 9.9 million pounds a week and around 497 million pounds of Kibbles 'n Bits dog food a year.[citation needed]

Kibbles 'n Bits was among several brands recalled in February 2018 due to FDA findings of sodium pentobarbital, a drug used in euthanasia.[2]


  1. ^ J.M. Smucker acquires Big Heart Pet Brands (Meow Mix, Milk Bones, Kibbles 'n Bits, 9Lives) in a $6 billion deal on, 24 Mar 2015
  2. ^ a b Hugo, Kristin (February 19, 2018). "Dog Food Recall: FDA Finds Deadly Pet Euthanasia in Several Common Brands". Newsweek. Retrieved June 6, 2018.
  3. ^ Mackinnon, Jim (2015-02-03). "J.M. Smucker adds major pet food brands in 'transformational' $5.8 billion purchase". Akron Beacon Journal. Retrieved 2015-02-04.
  4. ^ Kusek, Kathleen (March 26, 2015). "Heinz And Kraft To Marry". Forbes. Retrieved June 6, 2018.

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