|Headquarters||Club Way, Cygnet Park, Hampton, Peterborough|
|Marilyn and Neville Wright (Founders)
Chris Yates (CEO)
Kiddicare is a British multichannel retailer, selling nursery supplies and merchandise for children and young families. Founded and owned by Marilyn and Neville Wright, it was the largest privately owned online retailer of its kind, until its acquisition by Morrisons in 2011. On 14 July 2014, it was sold to Endless LLP for £2 million.
In 2016, Kiddicare and its parent Worldstores were purchased by the British homeware retailer Dunelm Group.
In 1999 Scott Weavers-Wright together with the IT team launched the website kiddicare.com. An early adopter of technology, Kiddicare was one of the first UK Ecommerce websites. Weavers-Wright continued to develop the website with award-winning technology.
The website Kiddicare has been cited as "one of the biggest online retailers of kids products", having invested heavily in their online presence.
In 2007, Kiddicare moved to its current location in Parkway, Hampton, increasing the size and scale of its operations and opening their flagship store.
In 2011 the company was acquired by Morrisons for £70 million. This decision was primally made to support the launch of Morrisons.com using the award-winning Kiddicare.com technology platform which Weavers-Wright had developed over the years. Morrisons would also support Kiddicare with its growth as a multichannel business.
In 2011 Scott Weavers-Wright was appointed MD of Morrisons.com General Merchandise alongside his role as CEO of Kiddicare. Weavers-Wright led the creation of Morrisons first Ecommerce Website, Morrisons Cellar. The site was created from concept to launch in 12 weeks using the Kiddicare.com technology platform.up
Before 2012, Kiddicare mainly operated online, which accounted for approximately 80% of the company’s business, with the rest coming through the store in Peterborough. Morrisons invested £15 million after the acquisition in converting 10 former Best Buy stores into new Kiddicare locations across the country.
On 1 April 2013, Scott Weavers-Wright left the business to launch Haatch. Morrisons Non Executive Director Nigel Robertson replaced Weavers-Wright as CEO.
On 13 March 2014, Morrisons announced plans to sell non-core activities, including Kiddicare.
On 14 July 2014, Kiddicare was sold to Endless LLP for £2m and Chris Yates was announced as Nigel Robertsons replacement as CEO.
Revolution Technology award – Best UK Search
Retail Systems Award – Best UK Kiosks
Retail Week Technology Award – Best UK Kiosk Initiative 
Retail Week Technology Award – Best UK Multichannel Business
Retail Systems Award – Best UK Multichannel Business 
Retail Systems Award – Company Of The year
IMRG Awards for Excellence – Best Customer Experience
European Call Centre – Best European Customer Service
Online Retail Awards – Retail Mobile Website of the year
Snow Valley Golden Chariot Awards – Best UK Delivery Service 
Which – 7th Best Online Shop
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