Hilary Fisher Page

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Hilary Fisher Page
Born(1904-08-20)20 August 1904
Died24 June 1957(1957-06-24) (aged 52)
Other namesHarry
OccupationToy maker
Known forInventing Self-Locking Building Bricks

Hilary (Harry) Fisher Page (20 August 1904 – 24 June 1957) was an English toy maker and inventor of Self-Locking Building Bricks, the predecessor of Lego bricks. He founded the Kiddicraft toy company.

Early life[edit]

Hilary (Harry) Fisher Page was born on 20 August 1904 in Sanderstead, England.[citation needed] He was the first child of Samuel Fisher and Lillian Maude Page.[citation needed] As a child he made his own wooden toys and invented games supported by his father who worked in the lumber trade.[citation needed]

Page attended the Shrewsbury Public School from 1918 to 1923 where he began to display his entrepreneurial skills. Interested in photography, he set up a business developing photos for the other students. After his formal education he worked in the timber trade, like his father, for several years and in 1929 married Norah Harris, a long-time friend of the family. The couple's twin daughters were born in 1932.[1]


Bri-Plax Interlocking Building Cubes
Kiddicraft plastic toys

Page, along with several partners, decided to go into the toy business in 1932. The partners opened a small toy shop called Kiddicraft on Godstone Road in Purley, Surrey. Originally, Page imported wooden toys from Russia, but later began to introduce his own designs.[2] Page had become increasingly unhappy using wood as a material for children's toys and was an early advocate of plastics as a safe and hygienic alternative.[3] In 1936, he began manufacturing Kiddicraft ‘Sensible’ toys using new injection moulding technology and in 1937 these were sold under the Bri-Plax brand forming a new company, British Plastic Toys Ltd. Among them was an Interlocking Building Cube, for which he received a British patent in 1940.[4][5][6]

The Self-Locking Building Brick and Lego's copy[edit]

Post WWII, Page designed and produced the Kiddicraft Self-Locking Building Bricks,[7] that have been described as the "original LEGO".[8] These were smaller, refined versions of the Interlocking Building Cube. Bricks could be stacked on each other and were held in place by studs on the top. The bricks also featured slits on their side that allowed panel-like doors, windows or cards to be inserted. He patented the basic design, a 2 X 4 studded brick, in 1947. This was later followed by patents for the side slits (1949) and the baseplate (1952), designs featured in exhibits at the Brighton Toy and Model Museum.[9]

The Kiddicraft Self-Locking Building Brick sets were first marketed in 1947. As a promotion Page and his family built large display models for the 1947 Earl's Court Toy Fair.[10] The Victoria and Albert Museum of Childhood in London lists the bricks among the "must have toys" of the 1940s.[11] Ole Kirk Christiansen and his son Godtfred became aware of the Kiddicraft brick after examining a sample, and possibly drawings, given to them by the British supplier of the first injection moulding machine they had purchased. Realising their potential, Ole modified the Kiddicraft brick and in 1949 marketed his own version, The Automatic Binding Brick, that became the Lego brick in 1953.[12][13]

Page was reportedly never aware of this according to his family, and the company Lego Ole Christiansen founded expanded into Western Europe. British Lego Ltd. was set up in late 1959 and the first sets were sold the following year. Lego eventually acquired the rights to Kiddicraft in 1981. In an out-of-court settlement Lego paid UK £45,000 to the new owners of Page's company Hestair-Kiddicraft. It has subsequently removed all reference to Page and Kiddicraft from its published history,[14][15] although on their website the LEGO Company does claim Hilary Fisher Page's company knew about, and blessed, the LEGO Company's iteration of its building blocks. [16]


Separated from his wife, and with the stress of his business ventures, Page took his own life on 24 June 1957.[17]

Posthumous recognition[edit]

He was recognised as an innovator in child education and toy design in 2007 with a Lifetime Achievement Award from the British Toy and Hobby Association.[18]


  1. ^ "KIDDIKRAFT". Miniland Online. Retrieved 11 October 2018.
  2. ^ "Hilary Page and Kiddicraft". The Plastics Historical Society. Retrieved 11 October 2018.
  3. ^ Page, Hilary Fisher. Playtime in the First Five Years. Second edition. London: Allen & Unwin, 1953.
  4. ^ Page, Hilary. “Improvements in Toy Building Blocks” UK patent 529,580. 17 Apr 1940.
  5. ^ Michael M. Patte and John A. Sutterby (eds.) Celebrating 40 Years of Play Research: Connecting Our Past, Present, and Future, Volume 13, Hamilton Books UK 2016
  6. ^ Rodney P. Carlisle (ed.) Encyclopedia of Play in Today's Society, Volume 1, SAGE Publications 2009
  7. ^ Maaike Lauwaert, Playing outside the box – on LEGO toys and the changing world of construction play, History and Technology, Volume 24, 221-237, 2008 doi:10.1080/07341510801900300
  8. ^ Mimoso, João (February 12, 2010). "Kiddicraft, LEGO before LEGO". www.inverso.pt. Retrieved 11 October 2018.
  9. ^ BTMM Eric. "Self-Locking Building Bricks, Set No.1 (Kiddicraft) - The Brighton Toy and Model Index". The Brighton Toy and Model Index. Brighton Toy and Model Museum. Retrieved 11 October 2018.
  10. ^ Page‘s twin daughters play with a set of Kiddicraft K 263 Building Blocks "Twins and Skyscrapers". brickfetish.com. Retrieved 11 October 2018.
  11. ^ "Must Have Toys 1940s - V&A Museum of Childhood". V&A Museum of Childhood. Victoria and Albert Museum, London. Retrieved 11 October 2018.
  12. ^ Christiansen, Godtfred. "Improvements Relating to Toy Building Sets" UK patent GB 866557. 26 Apr 1961
  13. ^ Walsh, Tim, Timeless Toys: Classic Toys and the Playmakers Who Created Them, Andrews McMeel Publishing, 2005
  14. ^ Glancey, Jonathan (28 July 2008). "Jonathan Glancey: Lego is a toy of gentle genius". The Guardian. Retrieved 11 October 2018.
  15. ^ Lithgow, Adrian (26 July 1987). "The Ghost that is Haunting Lego Land". The Mail on Sunday. Reprinted at "History - Hilary Page Toys". www.hilarypagetoys.com. Retrieved 11 October 2018.
  16. ^ "LEGO History". Retrieved 6 August 2019.
  17. ^ "History - Hilary Page Toys". www.hilarypagetoys.com. Retrieved 2019-01-28.
  18. ^ Lee Davies (21 February 2015). "Hilary Page Lifetime Achievement Award" – via YouTube.

External links[edit]