Kids Incorporated

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Kids Incorporated
The seasons 0 (pre-1)–8 (1983–1992) logo.
Also known asKids Inc.
GenreChildren's television series
Theme music composerMichael Cruz
Opening theme"Kids Incorporated"
Ending theme"Kids Incorporated" (instrumental)
Country of originUnited States
Original languageEnglish
No. of seasons9
No. of episodes149 (list of episodes)
Camera setupMulti-camera
Running time22 minutes
Production companiesLynch-Biller Productions
Lynch Entertainment (1991–1994)
K-Tel Entertainment (1984)
Hal Roach Studios
RHI Entertainment
MGM/UA Entertainment Co. Television
Original release
NetworkSyndicated (1984—1985)
The Disney Channel (1986–1994)
ReleaseSeptember 1, 1984 (1984-09-01) –
January 9, 1994 (1994-01-09)

Kids Incorporated (also known as Kids Inc.) is an American children's television program that began production in the mid-1980s and continued airing well into the early 1990s. It was largely a youth-oriented program with musical performances as an integral part of every episode. The pilot episode was shot on September 1, 1983, and the series aired in syndication from September 1, 1984, to December 26, 1985, and on Disney Channel from November 3, 1986, to January 9, 1994.[1] Reruns aired on Disney Channel until May 30, 1996.


The show revolves around a group of children and teenagers who performed in their own rock group, Kids Incorporated. They struggled to deal with issues ranging from crushes to peer pressure to child abuse, while performing regularly at a local former music club called The P*lace, which was really called The Palace, but the "a" in the sign burned out and was not replaced. The action took place on abstract "stagey" sets and the plots involved many fantasy elements, such as the group meeting a robot (Season 1, Episode 10), a runaway princess (Season 1, Episode 6) and even a wise-cracking bicycle (Season 1, Episode 17). In addition to their performances on stage, the group would break into song when they were off-stage.

Cast and characters[edit]

For many of the cast members, dancers and musicians, the show was the beginning of a successful career in the entertainment industry. The most visible stars are:

Guest stars[edit]

Guest stars included both established celebrities and newcomers. Gwen Verdon, Kathy Johnson, Barry Williams, Florence Henderson (both former stars of The Brady Bunch), Billy Blanks, David Hasselhoff, John Franklin, Ryan Bollman, Christian Hoff, Paul Rodriguez, Brian Robbins, and Ruth Buzzi were among those who appeared during the run of the show. Young actors who guest starred on it included Brittany Murphy (1992), Scott Wolf, Audra Lee (2 episodes), R.J. Williams, Jason Hervey, and Jeff Cohen (Chunk from The Goonies).



Music was an integral part of the show and five songs were included in every episode. The musical variety ranged over a number of genres released from the 1960s onward. While these numbers were usually performed onstage in the context of a concert at The P*lace, they were also occasionally used to illustrate a character's internal monologue or conflict. The vocal responsibilities were shared by all five (or six) singers; every cast member was given an opportunity to perform featured or solo songs throughout the course of the season.

Each episode consisted of one original number and generally five previously recorded songs by recognized artists. Artists and songs ranged from the 1950s to the 1990s. The original songs were written by the hired composers of the show. Depending on the year those composers were Michael Cruz, Andrew R. Powell, Craig Sharmat, and others.

Due to the age of both the performers and the target demographic, lyrics with objectionable content were generally edited out of the songs and replaced with more appropriate language such as "Jump Around" by House of Pain and "Hip Hop Hooray" by Naughty by Nature. However, occasionally songs were performed as written, slightly objectionable lyrics intact. Examples of uncensored songs that were presented on the series include "Dancing with Myself" by Billy Idol ("The Storybook House" episode, 1990), "Seven Wonders" by Fleetwood Mac (1988), "Prove Your Love" by Taylor Dayne (although this had a slight edit on the chorus as "I wanna see your body dance with mine"), and "Smooth Criminal" by Michael Jackson (1990).

Production and broadcast history[edit]

The original pilot for the show was produced in 1983 and shopped to several networks by creators Thomas W. Lynch and Gary Biller.[7]

The show was not picked up by a major network, but, distributed by MGM/UA Entertainment Co. Television, began a syndicated run on September 1, 1984. The original four cast members, Stacy Ferguson, Marta Marrero, Renee Sands, and Jerry Sharell, were joined by Rahsaan Patterson and a company of five backup dancers. Sharell left after the first season, in part over unhappiness with the show's often bizarre and outlandish storylines.

In syndication, the shows airing depended on decisions made by local television stations. For example, KTRV in Boise, Idaho aired it at first on Tuesday, then Saturday nights at 6:30 PM, while WNBC in New York City aired it first on Sundays at 1:00 PM then moved it to 9:00 AM. KPTV in Portland, Oregon first aired it Saturday mornings at 10:30 AM, then moved it back to 9:30 AM. WCLQ (now WQHS) in Cleveland aired it Saturday mornings at 6:30 AM. The shuffling time slots affected the ratings, and it was cancelled on December 26, 1985. Reruns aired on CBN (now Freeform) from 1985 to 1986.

It was due to the positive ratings from the CBN reruns that in Summer 1986, the show was given a second chance when the Disney Channel acquired the rights to it. It resumed production with the same cast, (minus Sharell) and new episodes began airing on November 3, 1986. Disney's buyout package also included the entire syndicated run; as such, edits had to be made to remove fee plugs and commercial outros. Its main timeslot on the Disney Channel was 5:00 PM ET/4:00 PM CT.

After the sixth season (1989) was filmed, the show was put on hiatus for a year, during which time most of the cast moved on to other projects or "aged out". The only two who were invited to return in 1991 when it resumed production were Kenny Ford and Jennifer Love Hewitt.

Budget cuts and the expiration of Disney's lease with MGM prompted another hiatus in 1993, after only ten episodes of Season 9 had been filmed. The last episode aired on January 9, 1994. The show continued to be shown in reruns on the Disney Channel until May 30, 1996. It is still the longest running show in Disney Channel's history.

The show was filmed at Hollywood Center Studios, but later moved to Sunset Gower Studios.


Throughout its history, other producers and production companies were associated with the show, including K-tel Entertainment, Lynch-Biller Productions (later Lynch Entertainment; now The Tom Lynch Company), RHI Entertainment, and MGM Television (a.k.a. MGM-Pathé). Hal Roach Studios/Qintex, the studio responsible for the Our Gang (Little Rascals) short films series of the 1930s, was also involved with it. (Qintex was also responsible for the distribution of 1989 roller derby series RollerGames.)

The show essentially launched the careers of creators and producers Gary Biller and Thomas W. Lynch, who would go on to create The Secret World of Alex Mack and Romeo! (for Nickelodeon) among many other shows, leading the New York Times to call him "the David E. Kelley of 'tween TV". Prior to it, Lynch and Biller created and produced a long-running music video series for TBS, Night Tracks.


Kids Incorporated: The Beginning and other videos[edit]

The 1983 pilot was recorded in August 1983 but never shown on television; however, in 1985, it was released on Beta and VHS as Kids Incorporated: The Beginning. In order to include Rahsaan Patterson, who joined the show after the pilot was shot, a new storyline was edited into the film. His character, Kid, was depicted as the new kid in town, who was very shy and afraid to audition for the group. He also revealed the origins of them. The "Kid" scenes were filmed in 1985, and edited in, with the 1983 footage of the rest of the cast or in with it.

Two additional videos were released in 1985, entitled ChartBusters and The Best of Kids Incorporated. While the show was still in syndication, four albums were also released, titled

  • Kids Incorporated (1983)
  • Kids Incorporated (1984)
  • Kids Incorporated: The Chart Hits (1985)
  • Kids Incorporated: New Attitude (1985)

At least two of these achieved platinum sales status. No further ones were released when the show moved to the Disney Channel because the company that produced them, K-Tel Records, filed for bankruptcy at around the same time.

International versions[edit]


An original Japanese adaptation of the show, titled StarS, ran from 1999 to 2001. Between 13 and 26 episodes were filmed in each of its three seasons. A second version, StarS2, was scheduled to premiere on MBS in the summer of 2007. Both were produced by TOEI and co-produced by Sunrise Studios.

In addition, the American version, dubbed into Japanese, was shown on the MBS network until 2001.

New Zealand[edit]

The original New Zealand version of the show, High Life, began production in 1990. It ran periodically for five seasons, broadcasting six episodes per year, until 1995, when TVNZ-2 cancelled it.


The Rockets (aired on CKY Television in 1987, 1989 and 1991) is sort of a Canadian Kids Incorporated.


  1. ^ Cotter, Bill (1997). The Wonderful World of Disney Television. Hyperion Books. pp. 295, 581. ISBN 0-7868-6359-5.
  2. ^ Coghlan, Tom; Pitel, Laura; Gray, Sadie. "Singer Fergie on giving up gangs and drugs". The Times. London. Retrieved March 3, 2011.
  3. ^ "Fergie Q&A: Billboard's Woman of the Year 2010". Billboard Magazine. Retrieved March 3, 2011.
  4. ^ "Kids Incorporated, where are they now?". New York Post. October 14, 2009. Archived from the original on October 22, 2012. Retrieved March 3, 2011.
  5. ^ "Mario Lopez: Biography". People. Retrieved March 3, 2011.
  6. ^ "Bizarre Cover Songs: Kids Incorporated, "Don't Give Up"". American Songwriter. Retrieved March 3, 2011.
  7. ^ Aurthur, Kate (December 24, 2006). "Enthusiasm that is almost like a kid's". Los Angeles Times. Retrieved March 3, 2011.

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