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Kiip logo image.png
Available inEnglish
OwnerBrian Wong, Kiip, Inc.
Current statusActive

Kiip is a mobile advertising network.[1][2][3][4] It was co-founded by Brian Wong, Courtney Guertin, and Amadeus Demarzi in 2010. Instead of digital rewards, Kiip provides consumers with tangible rewards, like a bottle of water for every eight miles run by a user.[2] Kiip’s rewards platforms is designed for in-app engagement.[5]


The Kiip co-founders

Wong, at 19, developed the idea for Kiip on an airplane, when he observed its passengers on their iPads.[6][7] Many passengers were playing games, where the games' advertisements took up screen space that couldn't be used by the game itself.[6] Wong hypothesized that instead, games could leverage moments of achievement—such as level ups and high scores—with a rewards program where advertisers could make consumer offers.[8][9][10]

In July 2010, Wong teamed with Courtney Guertin and Amadeus Demarzi to found the company,[11] Kiip raised $300,000 in seed capital from True Ventures, Vast Ventures, Paige Craig, Rohan Oza, Keith Belling, Joe Stump, and Chris Redlitz.[12] In subsequent A and B rounds, Kiip has raised a total of $15.4 million from investors including Relay Ventures, Hummer Winblad Venture Partners, Interpublic Group, American Express Ventures, Digital Garage, Crosslink Capital, True Ventures, Venture51, Transmedia Capital, and Verizon Ventures.[1][13][14] In 2016 they received a Series C round of $12 million, for a total of $32 million.[15] There were two additional undisclosed venture funding rounds beyond the $32 million publicly disclosed amount. One on August 15, 2013 involving American Express Ventures and one on November 17, 2014 involving Verizon Ventures.[16] In October 2017, Kiip expanded its mobile rewards platform to Amazon’s Fire TV.[17]

In December 2014, co-founder Courtney Guertin parted ways with Kiip to co-found and to become CTO of EaseCentral.[18] On May 31, 2016, co-founder Amadeus Demarzi parted ways with Kiip later becoming Senior App Engineer at Discord. [19]

On February 8, 2019, the CEO of 1800-gotjunk Brian Scudamore, the company where Kiip CEO Brian wong worked as a PR intern prior to co-founding Kiip, revealed that Kiip is a $25 million dollar company since its inception in 2010. Brian Wong retweeted and confirmed this information. [20]


Kiip is currently[when?] active on about 4,000 apps played on 150 million devices.[21][22][23] The company has offices in San Francisco, New York City, Los Angeles, Chicago, Vancouver,[24] London, Bogota, and Tokyo.[1][25][26] Apps using Kiip include games and fitness apps[27] such as RunKeeper.[28] The company has also integrated with productivity apps, such as[29] and Finish 2.0.[30] Kiip is also integrated with the Yahoo! Japan app, which was the first time Yahoo! Japan has integrated a third-party service into its app.[31] Clients include 7-Eleven, Amazon, American Apparel, Campbell’s, Ford, Hasbro, Macy’s, McDonald’s, Mondelēz International (formerly Kraft Foods), Pepsi, Procter & Gamble, Sony Music, Unilever, Verizon and Wrigley.[32] The company's platform integrates real-world rewards to mobile users.[1] It also runs the developer tool Kiip Neon.[33] In 2014, Kiip formed a strategic partnership with IPG to release a mobile usage study.[34]


Kiip was listed by Fast Company as one of the 50 Most Innovative Companies in the world in 2013[35] and by Forbes as one of the "4 Hot Online Ad Companies".[36] Kiip was also named to the Dow Jones' FasTech50 List.[37]

Legal Controversies[edit]

On October 21, 2016, a class action lawsuit was filed in Illinois in Chicago federal court by plaintiffs Jessica Vasil and Christine Farag which alleged Kiip Inc of extracting information without user consent from their smart phones even while the devices were not used. Over $5 million in damages were sought. The complaint said the alleged practices began in 2014, and induced at least one developer FitnessKeeper owned app Runkeeper, which had over 50 million users worldwide as of the controversy to issue a public apology and to end its business contract with Kiip.[38][39]

In March 2018, the federal case regarding the wiretap and part of the eavesdropping case was dismissed. [40] However, US district judge John Tharp Jr recommended that the plaintiffs Jessica Vasil and Christine Farag refile the class action lawsuit in state court as part of the Stored Communication Act. [41] This was filed as Farag, et al. v. Kiip Inc., Case No. 2019-CH-01695, in the Chancery Division of the Circuit Court of Cook County, Illinois. [42]


  1. ^ a b c d Edwards, Jim. This 21-year-old May Have Cracked the Future of Mobile Advertising. BusinessInsider. May 21, 2012.
  2. ^ a b Holiday, Ryan. Online Advertisings Greatest Missed Opportunity? Kiip.Me Founder Brian Wong Answers. Forbes. April 25, 2012.
  3. ^ Tsotsis, Alexia (March 9, 2012). "Kiip: A Win-Win for App Developers and Advertisers". Entrepreneur.
  4. ^ Burnett, Rob. A Rush of Dopamine in the Head: Kiip Raises $11M to Monetize Achievements. Pando Daily. July 26, 2012.
  5. ^ Valentino-Devries, Jennifer New Approach to Ads in Games. Wall Street Journal. June 24, 2011.
  6. ^ a b Tsotsi, Alexia. Kiip’s Brian Wong On Taking Risks As Young Entrepreneur. TechCrunch. April 12, 2011.
  7. ^ Newman, Kira. Brian Wong to Young Entrepreneurs: “Assume no one gives a shit about you”. Tech Cocktail. April 18, 2012.
  8. ^ Kim, Ryan. Kiip Pushes Real Rewards, Not Ads on Mobile Gamers. GigaOM. April 11, 2011.
  9. ^ Building the World’s First Mobile Rewards Network: Brian Wong, 20-Year-Old Founder of Kiip. Sramana Mitra. April 5, 2012.
  10. ^ Rose, Kevin. Foundation 05 // Brian Wong. Foundation. April 2011.
  11. ^ Tsotsis, Alexia. 19 Year Old Kiip Founder Closes 300K Angel Round For Mobile In-Game Ad Startup. Tech Crunch’. October 27, 2010.
  12. ^ McMahan, Ty. Betting Venture Capital On An Unproven 19-Year-Old. Wall Street Journal. August 6, 2010.
  13. ^ Thomas, Owen. Kiip Raises $11 Million To Erase Advertisers' Frowns. Business Insider. July 17, 2012.
  14. ^ Ha, Anthony. Couldn't make the 30 million-plus changeMobile Rewards Network Kiip Raises $11M Led By Relay Ventures, Plans Its Own ‘Kiipsake’ App. TechCrunch. July 17, 2012.
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  17. ^ Ha, Anthony. "Kiip expands its mobile rewards platform to Amazon's Fire TV". TechCrunch. Retrieved 2017-10-27.
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  21. ^ Russell, Jon. Kiip strikes it big in Japan after partnering with top media company Yahoo Japan. The Next Web. July 23, 2013.
  22. ^ Shaw, Gillian. UBC grad raises $11M to expand mobile rewards company Kiip. Vancouver Sun. July 18, 2012.
  23. ^ Lunden, Ingrid. Kiip, The Mobile Ad Rewards Network, Rumored To Raise Another $8-10M To Conquer Games And Beyond. TechCrunch’. June 21, 2012.
  24. ^ Shaw, Gillian. Kiip hiring for Vancouver office: Kiip co-founder and UBC grad Brian Wong sees tech talent in his hometown. Vancouver Sun. July 24, 2013.
  25. ^ Grant, Rebecca. Kiip raises $11M to reward users for everyday life. VentureBeat. July 17, 2012.
  26. ^ Ryan, Tim. Brands Rewards Your Fitness Achievements With Useful Products. PSFK. April 14, 2012.
  27. ^ Takahashi, Dean. Kiip expands beyond games to rewarding fitness “moments”. Venture Beat. March 22, 2012.
  28. ^ Shaul, Brandy (August 20, 2014). "RunKeeper Partners with Kiip for Rewarded Workouts". Inside Mobile Apps.
  29. ^ Olanoff, Drew. Any.DO Integrates Kiip’s Reward System To Make Completing To-Do Lists A Daily, And Fun, Habit. TechCrunch. May 26, 2013.
  30. ^ Crook, Jordan. Finish 2.0 Aims To Help Students Buckle Down And Stop Procrastinating. TechCrunch. August 15, 2013.
  31. ^ Ha, Anthony. Kiip Will Power Rewards In Yahoo Japan’s Mobile Apps. TechCrunch. July 22, 2013.
  32. ^ Ong, Josh. Rewards platform Kiip passes 1,000 connected apps as it opens up a self-service option for brands. The Next Web. June 13, 2013.
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  34. ^
  35. ^ Harrison, Lindsay. Most Innovative Companies 2013. Fast Company”. February 11, 2013.
  36. ^ Taulli, Tom. 4 Hot Online Ad Companies to Put on Your Watch List. Forbes. April 14, 2011.
  37. ^ "Dow Jones' Fast Tech 50 List". Fast Tech. Archived from the original on 15 August 2012. Retrieved 29 June 2012.
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