Kinder Joy

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Kinder Joy
Kinder joy brand logo.png
Kinder Joy 01.jpg
A classic Kinder Joy egg
Produced byFerrero
IntroducedApril 22, 2001; 22 years ago (2001-04-22)
Related brandsKinder Chocolate
Kinder Surprise

Kinder Joy (formerly known as Kinder Merendero in Italy and Bahrain) is a candy made by Italian confectionery company Ferrero as part of its Kinder brand of products. It has plastic egg-shaped packaging that splits into two; one half contains layers of cocoa and milk cream topped with two wafer balls, and the other half contains a toy and a spoon on top of the wrapper. Kinder Joy was first launched in Italy in 2001 and as of 2018 was sold in 170 countries.[1]


Kinder Joy is a brand within the Kinder line of chocolate products sold by Ferrero.[2][3] It has a plastic egg-shaped package with a tab to open it into two halves.[2] One sealed half contains layers of cocoa and milk-flavoured creams topped with two cocoa wafer spheres, to be eaten with an included spoon.[4][5] The other half contains a toy.[3][6] As of 2015, Kinder Joy is produced in Poland, India, South Africa, Ecuador, Cameroon,[7] and China.[8] Its main ingredients include sugar, vegetable oils (palm and sunflower), milk and wheat.[9]


Kinder Joy's packaging, sealed halves, interior and toy

A Kinder Joy egg split into halves

Ferrero launched Kinder Joy in Italy in 2001.[5] It has been sold in Spain since 2004,[10] in Germany since May 2006[11] and in China and India since 2007.[5] It was launched in Australia and the United States in 2018.[12][13]

In 2011, Ferrero opened a factory in Baramati, India, to make the eggs, in addition to other products including Tic Tacs.[12] In 2015, the company opened its first factory in China in the Xiaoshan District of Hangzhou, which produced Kinder Joy as its first manufacturing line.[14] As of September 2015 Kinder Joy was one of the highest selling candy products in the Chinese market and had received Nielsen China’s Breakthrough Innovation Award.[8]

Kinder Joy became available in Ireland in 2015.[3] In November 2015, Ferrero announced that it would sell the eggs in the United Kingdom, starting in December 2015.[2]

In May 2017, it was announced that Kinder Joy would be launched in the United States in 2018, as a similar product by Kinder, Kinder Surprise, is banned in the U.S. by a federal law. Specifically, the Federal Food, Drug, and Cosmetic Act bans all food products that contain non-nutritive objects embedded within them.[15]


  1. ^ "Spreading the Kinder Joy: Ferrero's product is on track for $100M in first-year sales". Food Dive. Retrieved 2022-03-14.
  2. ^ a b c John Wood (13 November 2015). "Product news: Kinder spreads Joy". Forecourt Trader. Retrieved 1 December 2015.
  3. ^ a b c "Bringing joy this spring". Scottish Grocer and Convenience Retailer. 13 November 2015. Retrieved 1 December 2015.
  4. ^ "Ferrero unveils limited edition gifting and treat lines". Convenience Store. 6 November 2015. Retrieved 1 December 2015.
  5. ^ a b c "Ferrero profits jump in 2014 as Kinder eggs sales soars". 26 March 2015. Retrieved 1 December 2015.
  6. ^ Simon Gwynn (10 November 2015). "Ferrero expands Kinder range with Kinder Joy". The Grocer. Retrieved 1 December 2015.
  7. ^ "Focus Kinder Surprise and Kinder Joy". Ferrero SpA Corporate Social Responsibility. Ferrero SpA. 31 December 2014. Retrieved 1 December 2015.
  8. ^ a b "Ferrero Group Launches the First Plant in China". Shanghai Morning Post. 26 September 2015. Archived from the original on 4 March 2016. Retrieved 1 December 2015.
  9. ^ "Kinder Joy". Kinder India. Retrieved 2022-04-27.
  10. ^ "Kinder Joy".
  11. ^ Peter Stiff (20 January 2006). "Ferrero looks for growth in North America". Confectionery News. Retrieved 1 December 2015.
  12. ^ a b Ajita Shashidhar (30 March 2014). "Unwrapped; How Italian Confectionery Giant Ferrero Created a Market for Premium Chocolate in India". Business Today (India). Retrieved 1 December 2015.
  13. ^ Ratna Bhushan; Sagar Malviya (23 April 2013). "How Ferrero India's surprise toy inside Kinder Joy helped it beat Nestle's chocolate division". The Economic Times (India). Retrieved 1 December 2015.
  14. ^ "Italian Chocolate Giant Launches the First China Manufacturing Plant in Hangzhou". Xinhua News Agency. 23 September 2015. Archived from the original on 4 March 2016. Retrieved 1 December 2015.
  15. ^ "Kinder Egg Is Coming to America". Fortune. Retrieved 23 May 2017.

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