Kindie rock is a style of children's music that "melds the sensibility of the singer-songwriter with themes aimed at kids under 10." Many popular kindie rock artists first gained fame as adult performers: these include Dan Zanes and They Might Be Giants. Other well-known kindie rock artists started directly in the genre, or did not achieve commercial success until moving in that direction: such artists include Laurie Berkner, Joanie Leeds & The Nightlights, Recess Monkey, and Tim and the Space Cadets. Children's music veterans, Greg & Steve and Bobby Susser introduced various forms of kindie rock to the school supply industry in the mid 70s, and continue to do so, within their repertoire. Cornering the market on kid-hop by blending hip-hop rhymes with imaginative storytelling is Secret Agent 23 Skidoo.
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