Kindie rock is a style of children's music that "melds the sensibility of the singer-songwriter with themes aimed at kids under 10." Many popular kindie rock artists first gained fame as adult performers, including Dan Zanes and They Might Be Giants. Other well-known kindie rock artists started directly in the genre or did not achieve commercial success until moving in that direction, such as Laurie Berkner, Joanie Leeds & The Nightlights, Recess Monkey, Sugar Free Allstars and Tim and the Space Cadets. Children's music veterans Greg & Steve and Bobby Susser introduced various forms of kindie rock to the school supply industry in the mid 1970s, and they continue to do so within their repertoire. Secret Agent 23 Skidoo built an audience for kid-hop by blending hip-hop rhymes with imaginative storytelling.
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