Kiss Army

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Kiss Army membership form in 1978 used language similar to earlier military recruitment posters

The KISS Army is the official fan club for the American rock band Kiss, as well as the unofficial name used to refer to Kiss fans in general. It was started unofficially in 1975 by Bill Starkey and Jay Evans.[1]

The membership form displayed for the first time what became known as the official Kiss Army logo, which was designed by Dennis Woloch and Vincent DiGerlando of Howard Marks Inc., the advertising agency working with Bill Aucoin and Kiss at that time.

According to Bruce Vilanch, the president of the Kiss fan club was Ringo Starr's son when Kiss starred in "The Paul Lynde Halloween Special", in 1976.[2]


In January 1975, Starkey and Evans, two teenage Kiss fans from Terre Haute, Indiana, began contacting local radio station WVTS in an effort to get Kiss music played. After being repeatedly turned down by program director Rich Dickerson, Starkey and Evans began calling WVTS claiming to be "the Kiss Army." They also sent letters to the station and signed them, "Bill Starkey–President of the Kiss Army," and "Jay Evans–Field Marshall."[3] By July 1975, WVTS had begun to play Kiss records, often referring to the Kiss Army. Some of the letters included threats to blow up the station.[4] Before long, listeners started calling the station asking how they could enlist.[3]

Dickerson worked with Starkey and Evans to provide advance promotion for a Kiss concert at the new Hulman Civic-University Center in Terre Haute. Before the show, Kiss publicist Alan Miller contacted Starkey to discuss the Kiss Army. At Miller's request, Starkey and Evans took phone calls on the air at WVTS to recruit as many members as possible for the Kiss Army. As a result of these efforts, the November 21 show sold out (10,000 seats). During the concert, Starkey was brought on stage and given a plaque by Kiss.[3][4]

Soon after the Terre Haute concert, the Kiss Army became the official fan club of the group. In 1976, Kiss manager Bill Aucoin requested Howard Marks Inc. to create an official Kiss Army logo. The logo was designed by Dennis Woloch, longtime KISS art director from a concept by his co-worker Vincent DiGerlando. Order forms for the Kiss Army first appeared with this new official logo in 1976's Destroyer. Former head of Kiss merchandising Ron Boutwell estimated that the fan club (at its peak) earned US$5,000 per day, and had nearly 100,000 members.[5] After a period of inactivity, Kiss announced the relaunch of the Kiss Army as the group's official fan club on August 23, 2007. On May 29, 2008, Condoleezza Rice, the United States Secretary of State, enlisted in the Kiss Army.[6]

In celebration of the Kiss Army's 35th anniversary, November 21, 2010 was declared "Kiss Army Day" in Terre Haute. Starkey served as a guest DJ for local rock radio station WWVR.[citation needed]

See also[edit]

Notes and references[edit]

  1. ^ "Terre Haute Living » Articles » You and What Army?". Archived from the original on April 19, 2010. Retrieved May 27, 2010.
  2. ^ Archived at Ghostarchive and the Wayback Machine: "Bruce Vilanch on "The Paul Lynde Halloween Special"". YouTube.
  3. ^ a b c Gooch, Curt and Jeff Suhs. Kiss Alive Forever: The Complete Touring History. Billboard Books, 2002. ISBN 0-8230-8322-5
  4. ^ a b Jarman, Jason (Spring 2005). "A Kiss Army of One: The Birth of the Ultimate Rock 'N' Roll Club". iQ Magazine. Archived from the original on September 9, 2006. Retrieved November 20, 2006.
  5. ^ Leaf, David and Ken Sharp. Kiss: Behind the Mask: The Official Authorized Biography, Warner Books, 2003. ISBN 0-446-53073-5
  6. ^ Lee, Matthew (May 30, 2008). "Condoleezza Rice enlists in Kiss Army fan club". USA Today. Retrieved May 30, 2008.