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Retail e-Commerce
Industry Retail
Founded 1999
Headquarters Chadderton, Oldham, England
Area served
Key people
Andy Anson
Products Clothing
Owner Fanatics Inc
Number of employees

Kitbag Ltd. is a United Kingdom sports retailer.

The company was purchased by Fanatics Inc from Findel PLC in February 2016 for £11.5M,[1] previously the company was purchased by Findel PLC in October 2006 from European Home Retail plc.[2]


Kitbag Limited has the exclusive rights to operate the official online stores of Manchester United, Chelsea, Real Madrid, Everton, Celtic, Manchester City, Borussia Dortmund, British Lions (rugby), RFU (rugby), Le Tour, Wimbledon, Roland Garros, NBA, NFL, NHL, McLaren Motorsports, Formula 1 Store, Official TeamGB Olympic Store, Solheim Cup, Open Tour and European Golf Store.[citation needed] Kitbag runs several retail stores in cities across the UK and UAE.

In addition to these online and retail stores, Kitbag runs the online and offline direct mailings/catalogues, call centre operations, and pick pack and dispatch parcel distribution and warehousing for sports companies.

It has also had experience in running the official internet retail sites for other partners, such as Nike, Reebok, Umbro, FIFA and UEFA through merchandise agreements.[3]

Kitbag Ltd runs its own online sports store,[4] with over 10,000 sports products. The site is a licensed reseller of football shirts,[5] football boots [6] and other sports apparel and equipment.


  1. ^ "Fanatics buy Kitbag". Wall Street Journal. Retrieved 2016-02-01. 
  2. ^ "Findel PLC Acquisitions". Retrieved 2009-02-21. 
  3. ^ "Kitbag to Manage World Cup Online store". Archived from the original on 2010-02-15. Retrieved 2009-02-21. 
  4. ^ "Kitbag The online sports store for official football shirts & kit, boots, leisurewear and footwear". Retrieved 2009-07-09. 
  5. ^ "Kitbag Football shirts". Retrieved 2009-07-09. 
  6. ^ "Kitbag football boots". Retrieved 2009-07-09.