Kix (cereal)

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Kix (cereal) Logo.jpg
Owner General Mills
Introduced 1937

Kix is an American cereal brand introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota.[1] The product is an extruded expanded puffed grain cereal made with whole grain corn.


A 2010 version of the Kix cereal box
Honey Kix, enlarged to show texture.

General Mills introduced Berry Berry Kix in 1992 and Honey Kix in 2009. Currently, in regular Kix all total sugars are about 10% by weight, which equals out to about 3 grams of sugar per serving.[citation needed] Kix is available in "Original", "Honey" and "Berry Berry" flavors.[2]

In 1947, Kix offered a Lone Ranger atomic bomb ring in exchange for a box top and 15 cents.[3] When the red base (which served as a "secret message compartment") was taken off, and after a suitable period of time for dark adaptation, you could look through a small plastic lens at scintillations caused by polonium alpha particles striking a zinc sulfide screen.[4]


The grain is processed and expanded (water is added and the corn is pulverized). Cooking of Kix occurs in the extruder and then the dough is formed into the desired shape by extrusion through a die. It was the first cereal manufactured with this process.[citation needed]

Advertising slogans[edit]

The slogan "Kid Tested, Mother Approved" was introduced in 1978. During the 1980s, television commercials included the jingle "Kids love Kix for what Kix has got/Moms love Kix for what Kix has not."


  1. ^ "Brands: Cereals: Kix". General Mills. Retrieved 2 February 2014. 
  2. ^ "Kix: Products". Kix official website. Retrieved 1 February 2014. 
  3. ^ Reif, Rita. ARTS/ARTIFACTS; Trivia Long Ago, Serious Treasures Now. The New York Times. 11 June 1995.
  4. ^ Lone Ranger Atom Bomb Ring Spinthariscope (1947 – early 1950s)

External links[edit]