|Product type||Food, beverage|
|Related brands||Continental (Australia)|
|Previous owners||Carl Heinrich Theodor Knorr|
|Ambassador(s)||Carl Heinrich Knorr|
Knorr (//, //, German: [knɔʁ]) is a German food and beverage brand. It has been owned by the British company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr (1800–1875). Knorr headquarters are in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.
In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meat .
The small red imp-like figure on packaging is known as "Knorrli" and was first used as a brand mascot in 1948.
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