|Related brands||Continental (Australia)|
|Ambassador(s)||Carl Heinrich Knorr|
Knorr (//, often anglicized //) is a German food and beverage brand. It has been owned by the British-Dutch company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments. It was known as Royco in Indonesia and the Netherlands, and as Continental in Australia.
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.
In 1912, the first Knorr Bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which lead to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meats and fish.
Knorr is available around the world. In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.
- "Home". Knorr.in. Retrieved 21 July 2018.
- "Home Page". Knorr.pk. Retrieved 21 July 2018.
- "Archived copy". Archived from the original on 2011-01-23. Retrieved 2011-01-21.CS1 maint: Archived copy as title (link) Unilever
- "IEP makes Knorr soups. (Israel Edible Products, kosher soups for Knorr Foods Co.)". Highbeam.com. 5 November 1993. Archived from the original on 22 February 2016. Retrieved 21 July 2018.
- "Knorr® Kitchen – Our History – Brand Story". 11 June 2015. Archived from the original on 11 June 2015. Retrieved 21 July 2018.
- Official website
- Media related to Knorr at Wikimedia Commons
- Documents and clippings about Knorr in the 20th Century Press Archives of the German National Library of Economics (ZBW)