|Related brands||Continental (Australia)|
|Previous owners||Carl Heinrich Theodor Knorr|
|Ambassador(s)||Carl Heinrich Knorr|
Knorr (//, German: [knɔʁ]) is a German food and beverage brand. It has been owned by Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under licence by Ajinomoto. It produces dehydrated soup and meal mixes, bouillon cubes and condiments.
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping €3 billion, Knorr is Unilever's biggest selling brand.
In 1912, the first Knorr bouillon cube was introduced. Carl Heinrich Knorr began experimenting with drying vegetables and seasoning to preserve nutrition and flavour, which led to Knorr's first launch of dried soups across Continental Europe in 1873. The bouillon cube is typically made from vegetables, meat or fish.
Knorr is available around the world. In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries, and by 2000, Knorr products were sold in nearly ninety countries around the globe. In Japan, Knorr is owned by Ajinomoto.
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