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KnowHow2GO is a 2007 national public service announcement campaign focusing on access to universities and colleges,[1][2] from The Advertising Council, the American Council on Education and Lumina Foundation for Education,[3] and produced without charge by Publicis New York.[4]

The campaign was designed to raise awareness about the steps needed to prepare for college and to motivate low-income, first-generation students to turn their dreams of going to college into a reality.


  1. ^ "Helping College Dreams Become Reality - NASFAA Promotes Launch Of KnowHow2Go Campaign". Archived from the original on 2007-09-29. Retrieved 2007-09-07. 
  2. ^ "Lumina Foundation, American Council on Education, and the Ad Council Launch Unique College Access Campaign". Archived from the original on 2007-09-28. Retrieved 2007-09-07. 
  3. ^ "KnowHow2GO: College-access campaign informed by research". Retrieved 2007-09-07. 
  4. ^ Smith, Nicole (2007-01-24). "Ad Council launches KnowHow2Go campaign". News Item. Retrieved 2007-09-07. 

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