In 1970, Kobe Central Stadium(神戸市立中央競技場?) was opened at the site of the Kobe Keirin Track. It was the first football stadium in Japan to be able to host games at night following the installation of night lighting.
In order to host the 2002 FIFA World Cup, the stadium was renovated to install a removable roof and increase spectator capacity. It was opened under the name Kobe Wing Stadium in November 2001 with a capacity of 42,000.
In February 2007 Next Co., Ltd. (the owner of the real estate website "HOME'S") purchased the naming rights to the stadium from the City of Kobe for 3 years at a sum of 70 million yen per year. The stadium was renamed "Home's Stadium Kobe" on March 1, 2007, and the contract was renewed for a further 3 years in January 2010.
In 2012 the City sought tenders for a new naming sponsor. Kobe-based cosmetics company Noevir was the only bidder, and in February 2013 the city announced the conclusion of a 3-year contract for the sum of 65 million yen per year. The stadium became known as Noevir Stadium Kobe on 1 March 2013.