Kolja Spöri

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Kolja Spöri (*1969) is a Swiss – German Formula One expert, adventurer and author living in Monte-Carlo.

After school at Deutsche Schule Istanbul, graduation from Goethe University Frankfurt and initially working as marketing manager for Hugo Boss he founded sports agency Grand Prix Group which is credited with the creation of the Compaq Williams Formula One Team,[1][2] the Formula One Turkish Grand Prix in Istanbul[3] and the BMW Oracle Racing sailing team.[4] He also became a major shareholder in television production companies in Cologne and Monaco.[5]

Spöri entertains close relations with Michael Schumacher[6] and the Mercedes F1-Teams.[7] and he has been quoted as "One of Europe's leading sponsorship agents"[8] in sports. Spöri's lawsuit against the world's formerly richest man, Larry Ellison, and his Oracle Racing team reached extensive coverage in the press.[9][10][11][12]

Kolja Spöri lectures about "The Business of Formula 1" at the International Olympic Committee's faculty for Masters of Sports Administration at the University of LausanneAISTS. He is a member of the International Society for New Institutional Economics and was awarded the CEPES-Prize by the Comité International pour le Progrès Économique et Social for his thesis about "The Transformation in China vs. Russia".[13]

Kolja Spöri is a member of the Club of Most Traveled People.[14] In his book "I've been everywhere / Ich war überall" he writes about his experiences in conflict countries such as Chechnya, Afghanistan or South Sudan and remote corners of the world such as the Ilemi Triangle, or the Road of Bones in East Siberia during winter at -62 °C. He participated in the North Pole Marathon at Ice Camp Barneo.[15] The BBC named him one of their "travel pioneers".[16]


  • Kolja Spöri. Transformation - China als Entwicklungsmodell für Russland (1994, 2014 ed.). epubli - Holtzbrinck Verlagsgruppe. ISBN 9783844279207.
  • Kolja Spöri. Ich war überall. Tschetschenien, Afghanistan, Südsudan ... (2014 ed.). Plassen Verlag. ISBN 9783864701719.


  1. ^ "One Of Europe's Leading Sponsorship Agencies", BusinessF1 UK, May 2003
  2. ^ "Wir wollen neue Märkte erobern", motorsport-total.com
  3. ^ "Formula 1 In Istanbul", Alem Turkey, July 2001
  4. ^ "Open Road To Ocean Wave", Eurobusiness UK, September 2002
  5. ^ ”Spöri neuer Vorstandsvorsitzender”
  6. ^ "Schumis Clan verfolgt Reifenplatzer", Bild Germany, 23.10.2006
  7. ^ "Formel-1-Countdown 2010: Mercedes", motorsport-total.com
  8. ^ "At The Heart Of Some Of Formula One's Major Deals", BusinessF1 UK, March 2003
  9. ^ "Millionenklage Gegen Milliardär", Der Spiegel Germany, 20/2004
  10. ^ "Streit Um Spnsoren-Millionen", Focus Germany, December 2006
  11. ^ "Provision in Millionenhöhe" manager-magazin.de
  12. ^ "Sieg Im Millionen-Rechtstreit", Bild Germany, 2006
  13. ^ "CEPES-Preis für junge Wirtschaftswissenschaftler", FAZ, 26.05.1995
  14. ^ "Ich war in 186 Ländern, FOCUS, 15/2014"
  15. ^ "North Pole Marathon"
  16. ^ "BBC - The Places that don't exist 16.01.17"

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