Kooksoondang

Kook Soon Dang
Founded	1952
Headquarters	Samsung-dong, Gangnam-gu, Seoul, South Korea
Key people	Bae Jung-ho, President
Products	yakju ; bekseju ; bekseju dry ; kang jang bekseju ; 50seju
Korean name
Hangul	국순당
Hanja	麴醇堂
Revised Romanization	Gook Soon Dang
McCune–Reischauer	Kook Soon Dang
Website	www.ksdb.co.kr

Kooksoondang (Korean: 국순당; Hanja: 麴醇堂) is a Korean Brewery, founded in 1952. The name is translated to mean "house of good yeast and good wines."

Kooksoondang is a major producer of natural beverages and health-related products. In 1994, Mr. Jung-Ho Bae, CEO of the company, refurbished the benefits of a traditional wine Koreans have been enjoying for many years, mixing modern technology with old formula, and produced Bek Se Ju.

It has a unique fermentation method for the brewing of rice wine. Unlike the regular methods of producing rice wine, Kooksoondang grind raw rice with Nuruk (Korean traditional kōji) and brew them without steaming.

Kooksoondang Brewery has been involved in exporting since 1994, and in 2003, the company took over Haitai&Company. The company's current president is Bae Jung Ho.

Kooksoondang is exported to over 35 countries around the world.

The export volumes reached over $5 million in 2005.

In Canada, the main distributor is CoBees Enterprise Ltd., located in Port Moody, British Columbia.

History

Establishment of the base of the Korean liquor industry by improving the enqyme through the use of the state-of-the-art technology: 1970~1985

1970. 04. Founded Korea Microbial Research Laboratory(Baehan Industry)
1970. 04. Started to produce and sell the wheat bran gokja (a kind of nuruk)

(cultivation of three kinds of spawns (Rhizopus sp, Asp. usamii, and Asp. oryzae) and two kinds of mature seeds)

1973. 01. Founded Rice Wine Research Laboratory
1975. 01. Started to sell the enzyme for alcohol
1975. 01. Started to produce and sell GURO 60 for takju
1975. 01. Published the first issue of Tae Yang Rice Wine Technical Periodical
1980. Started to produce and sell GURO 210 (an enzyme for making alcohol from barley)
1982. <Acquisition of a special patent> Brown-rice-wine manufacturing method with raw-rice fermentation (179660)
1983. 02. Changed the company name to Baehan Co., Ltd.
1983. 05. Started to sell GU 210
1985. 02. <Parent application> A method of making alcohol by fermenting raw barley or wheat

Creation of a new business area through the establishment of a stabilized technology: 1986~1993

1986. 01. Began to build a manufacturing factory in Suwon
1986. 02. <Acquisition of license> Development of a method of making alcohol by fermenting raw rye

(Office of Korea Tax Administration)

1986. 07. Established its affiliate Enzyme Research Laboratory of Baehan Co,. Ltd.

(approved by the Ministry of Science and Technology, #233)

1986. 09. Completed the construction of its manufacturing factory in Suwon Started to produce refined enzymes
1987. 04. Held the Third Takju Manufacturing Technology Seminar
1987. 04. Started to sell “Dongdongju” made from fermented raw rice (for the Korean Americans in the U.S.)
1988. 05. Published the takju brewery technology (edited Tae Yang Wine Technical Periodical issue #33)
1988. 05. Launched the new product Ijohukju (Gangneung, Gangwon-do)
1988. 05. Published the first issue of Tae Yang Rice Wine Technical Periodical
1989. 07. Held the first yakju manufacturing technology seminar
1990. 02. Established the Baehan Scholarship Association, which encourages research on the culture of drinking(Hanyang University)
1992. 05. Launched the new product Bekseju
1992. 09. Launched the new product Hekju Soon
1992. 12. Changed the name of the company to Kook Soon Dang Co., Ltd.
1992. 12. Inauguration of CEO Jung-ho Bae
1993. 01. Launched the new product Biotak (canned makkoli made via raw-rice fermentation)
1993. 01. Launched the new product Kangjang Bekseju
1993. 07. Acquired Taegaewon Factory (Daedong Brewery) in Namyangju-si, Kyunggi-do

Adopting the tradition to the present: 1994~1999

1994. 01. Started to sell Bekseju and Hukju nationwide (abolished the restrictions on the areas where liquor can be supplied)
1994. 02. Became the first national wholesaler recruit
1994. 03. Was selected as the official traditional wine of “The Year of National Classical Music(1994)”
1994. 04. Started to export Biotak (canned makkoli made via raw-rice fermentation
1994. 04. Opened an office in Seoul (sales headquarters)
1994. 05. Entered an agreement to export USD0.5-million-worth takju and yakju to the U.S.(New York Cheongha Corporation)
1994. 07. Started to export Biotak to New York and Chicago in the U.S.
1994. 12. Acquired a “New-Technology Mark”(KT Mark, KT00001, Ministry of Science and Technology)
1995. 03. Started to export Takju Arirang to Japan
1995. 06. Obtained approval as a company-affiliated institute (Korean Industrial Technology Association, Issue #952168)
1996. 10. Launched Kooksoondang Salmakkoli (240ml, canned)
1997. 05. Introduced Bekseju (375ml) in the market
1998. 01. Moved Brewery in Taegaewon to Suwon
1998. 03. Acquired the very first venture enterprise certificate in the brewery market in South Korea
1999. 12. Acquired an ISO9002 mark

The most popular and representative wine of Korea: 2000~2010

2000. 03. Obtained another venture certificate (deemed an outstanding venture company)
2000. 03. Received the outstanding Corporate Research Center Award from the Minister of Health in its 30th anniversary celebration
2000. 06. Its company headquarters was moved to Samseong-dong, Kangnam-gu
2000. 08. The company stock was listed at Kosdaq(the stock trade started on August 24)
2000. 08. Challenge 21C – announcement of kook soon dang’s new vision
2000. 08. Received the silver medal at the Traditional Korean Food Show(traditional-liquor section)
2001. 03. Opened “Bekse Jumak”(Open (an Internet community at freechal.com)
2001. 08. <Patent application>A method for manufacturing high-quality wine(10-2001-0047822)
2001. 10. Japanese subsidiary was launched (Bekseju Japan)
2001. 11. Was awarded the President’s Prize in the”Traditional Korean Food BEST 5”

(Ministry of Food, Agriculture, Forestry, and Fisheries)

2002. 01. Opened the first Bekseju Village store (franchise)
2002. 02. Built the computer-aided wholesale store management system
2002. 03. CEO Jung-ho Bae was given the Iron Tower Industry Medal
2002. 06. Passed the sanitary inspections conducted by the 8th U.S. Army
2002. 07. Launched a new corporate image marketing campaign to strengthen its image as a company that values people’s well-being
2002. 09. Managed the development and revival of traditional Korean Wines

(“We are looking for beautiful Wine”: Finding out how to make traditional Wine, which is in danger of disappearing)

2002. 10. Established PLMS (paperless meeting system)
2003. 03. Acquired HAITAI & Company
2003. 05. Bekseju won the silver prize at the liquor contest in the Shanghai International Food & Beverage Trade Fair
2003. 08. Increased its share capital (free issue of new shares)
2003. 09. Was named “Excellent Company” by New Labor-Management Culture (Suwon District Office of Kyeongin Regional Labor Office)
2003. 11. Launched “Samgyeopsare Memilhanjan” (pork with a cup of buckwheat drink)
2003. 12. Kook Soon Dang’s CEO, Jung-ho Bae, was named one of the top CEOs of the year by Korea Business Weekly
2003. 12. Won a distribution prize from KOSAMART Co., Ltd.
2004. 06. Opened Heongseong Plant
2004. 06. Was cited the most respected firm in the alcoholic-beverage industry by Korea Management Association Consulting
2004. 12. Held a press conference to announce that Bekseju contains ingredients that can suppress cancer and that can protect the stomach
2005. 01. Announced the mission of Kook Soon Dang
2005. 04. Opened Beijing Beksejuga(白歳酒家) (a traditional Korean food and liquor restaurant)
2005. 05. Released a new version of “Bekseju”
2005. 08. Launched the new product Charyeju (liquor for a feast for the Korean ancestors)
2005. 10. Won the first place in “Consumer Well-Being Quotient” (KWCI)
2005. 11. Launched the new product AORA
2006. 02. Launched the new product Byul (Star)
2006. 04. Established Beijing Baisui Trading Co., Ltd.
2006. 06. Was designated as the “2006 Corporate Governmance Superior Firm” (Corporate Governance Services)
2006. 07. Launched Bekseju Village, Geumkang Mountain branch in North Korea
2006. 08. Launched the new products “Omi-Yeongjak” and “Oga-myeongjak”
2007. 01. Launched the new product “Drought Bekseju 13”
2007. 02. Awarded gold and silver medals at prod Expo, Moscow, Russia for Kangjang Bekseju and Bekseju
2007. 05. Bekseju won the silver prize at the liquor contest in the Shanghai International Food & Beverage Trade Fair
2007. 05. Started the bottle deposit refund system
2007. 05. Kangjang Bekseju and Bekseju won the silver prize at the liquor contest in the Shanghai SIAL International Food & Beverage Trade Fair
2007. 05. Launched the new product “Mimong”
2007. 07. Was named an “Environment-friendly Company” by the Ministry of Environment
2007. 07. Launched the new products “Myungjak Omija”, “Myungjak Ogaza”, “Myungjak Bokbunja”, and “Myungjak Sangwang Mushroom
2007. 09. One of its wine products was named “The Greatest Wine of Korea” (National Tax Service)
2007. 10. Won the third place in the 2007 Korean Digital Management Awards 2007
2007. 10. Launched the PET product “kooksoondang Salmakgoli”
2007. 11. Launched the new product Bekseju Dry
2008. 01. Launched the new product“50 SEJU”
2008. 05. Revived ”Changpoju” through the “Reviving Traditional Wines”Project
2008. 06. “Gangjang Bekseju” was selected as the official toast wine for the OECD Ministerial Meeting
2008. 08. Revived “Ewhju” and “Jaju” through the “Reviving Traditional Wines” Project
2008. 10. Revived “Shindoju through the “Reviving Traditional Wines” Project
2008. 12. Launched the new products “pear makkoli”, Pear Distilled Liquor, and Pear Wine
2009. 02. Revived “Songjeolju” through the “Reviving Traditional Wines” Project
2009. 03. Entered into an agreement with Cultural Properties Administration regarding the “One Custodian for Cultural Assets” *2009. 03. Project

(sponsored the Chosun dynasty royal foods Koonjoong byunggwa and myunchun dugyunju, which are traditional Korean wines)

2009. 04. Revived “Sogoju” through the “Reviving Traditional Wines” Project
2009. 04. Launched the new product “KOOKSOONDANG DRAUGHT MAKKOLI” (a Korean wine)
2009. 05. Revived “Yaksanchoon” through the”Reviving Traditional Wines” Project
2009. 06. Launched the new product “JAYANG BEKSEJU”
2009. 08. “KANGJANG BEKSEJU” was selected as the official toasting wine for the Global Environment Forum
2009. 08. “KOOKSOONDANG DRAUGHT MAKKOLI” was selected as the official toasting wine for the ICEE ICEER 2009 KOREA
2009. 08. Revived “MIRIMJU” through the “Reviving Traditional Wines” Project
2009. 09. “KOOKSOONDANG DRAUGHT MAKKOLI” was selected as the official toasting wine for the GREEN KOREA, EATOF (East-Asia union kangwon assembly forum)
2009. 10. Revived “SANGSIMJU” through the “Reviving Traditional wines” Project
2009. 10. “JAYANG BEKSEJU” was selected as the official toasting wine for the IAC2009 Daejeon KOREA
2009. 10. “MIMONG” was selected as the official toasting wine for the IASDR2009
2009. 11. Launched the new product “CLARIFIELD BEKSE MAKKOLI”
2009. 12. Revived “rice meoru wine” through the “Reviving Traditional Wines”project
2009. 12. Opened “WOORISOOLSANG” (a traditional Korean food and liquor restaurant)
2009. 12. “MIMONG” was selected as the official toasting wine for the Design Korea
2010. 01. Launched the new product “50 SEJU”
2010. 05. Revived “Changpoju” through the “Reviving Traditional Wines”Project
2010. 06. “Gangjang Bekseju”was selected as the official toast wine for the OECD Ministerial Meeting
2010. 08. Revived “Ewhaju” and “Jaju” through the “Reviving Traditional Wines”Project
2010. 10. Revived “Shindoju through the “Reviving Traditional Wines” Project
2010. 12. Launched the new products “Pear makkoli”, Pear Distilled Liquor, and Pear Wine

Project

“Project for Reviving Traditional Korean Wines” aims to revive parts of the traditional Korean culture and the traditional Korean wines that have already been forgotten.

The company has revived the traditional Korean wines that have already been forgotten, dating back to the period of the Japanese occupation, and has showcased them in BEKSEJU Village.

Korean ancestors used to brew wines with ingredients that had been produced during certain seasons, and the brewing method differed from one province or family to another. This is called “Gayangju culture.” Since time immemorial, therefore, the kinds of wines in Korea have already been very diverse, but during the Japanese occupation and the war that ensued after the liberation, and in the process of economic development, many of these wines disappeared. At present, there are 600 kinds of wines that we still have records of.

To systematically revive and reinterpret the culture of traditional Korean wines and the side dishes for wines that are already in danger of disappearing, Koonsoondang carried out the “project for Reviving Traditional Korean Wines” to fulfill its responsibility as the leading company in the Korean traditional-wine industry, and to modify the current twisted drinking culture in the country.

The first revival was accomplished in 2008. Different kinds of sesiju or wines related to the four seasons and folk customs were revived. The second round of revivals was carried out in 2009, with focus on the representative wine of each era (Three Kingdoms, Koryo, Chosun dynasty).

Brands

Bekseju

Bekseju - Baekseju (sold under the brand name Bek Se Ju; literally "one-hundred-years wine") is a Korean glutinous rice-based fermented alcoholic beverage flavored with a variety of herbs. According to some, the name comes from the legend that the healthful herbs in baekseju will help you live to be 100 years old. The drink is infused with ginseng and eleven other herbs, including licorice, omija (Schisandra chinensis), gugija (Chinese wolfberry), Astragalus propinquus root, ginger, and cinnamon.
Bekseju dry – is a no-sugar wine that is not sweet and that revives the dry and pure taste of certain foods.
Kangjang bekseju – Made from more than twice the amount of herbs in the original BEKSEJU, the premium KANGJANG BEKSE JU is brewed with the finest and unique traditional method, using ginseng as the major ingredient plus 9 other valuable herbs that are all cultivated in Korea.
Jayang bekseju – The 12 Oriental herbs used for JAYANG BEKSEJU were selected based on the five prescriptions of Dong Ui Bo Gam (Principles and Practice of Eastern Medicine) and were made into the JAYANG BEKSEJU medicinal wine. The wine’s 30-day maturation makes a deep and strong taste.
The legend of bekseju – once upon a time, there was a nobleman who was riding through a town. On his way, he witnessed the most unusual sight. A young man was beating an old man who seemed to be his father! The nobleman stopped his horse to scold the young man. “How dare you hit that helpless old man!” The young man turned around and said, “This is my son who was born when I was 80 years old. I told him to drink the wine but he didn’t take my advice. Now he has grown older than I am.” The nobleman bowed down in humility before the young man, asking what the miraculous drink might be. The young man told the nobleman about BEKSEJU, a special wine made from 12kinds of oriental herbs, including Korean Ginseng.

50seju

50seju is brewed with quality rice. Korean traditional rice wine.

Yedam charyeju

Yedam charyeju is especially made for ancestor worship ceremonies.

Myungjak

Myungjak sanghwang – This is a wine made from natural Sanghwang Mushroom that grows on Mulberry trees in the wild. The mushroom(Phellinus Linteus) is a medicinal mushroom widely used in Korea, Japan and China. It was selected as one of the World’s 10 Anti-cancer Effect food by U.S FDA in 2002.
Myungjak Bokbunja – This wine is made of Black Raspberry(BOKBUNJA) which has been known as a stimulant for sex drive. Women may also get some effects on promoting healthy skin and ision, as well as protection for the heart and liver.
Myungjak omija – This is a naturally fermented wine from Omija (Schisandra chinensis fruit) which has been used for tonic medicine for a long time in many Asian countries. Omija strengthens the heart and immune system, reduces blood pressure and relieves coughs and helps in brightening and clearing the skin by aiding in blood circulation.
Myungjak ogaja – This is a naturally fermented wine from Ogaja (Siberian Ginseng’s Fruit). Prized for its ability to restore vigor, increase longevity, strengthen the immune system, and stimulate both appetite and memory, Siberian Ginseng is widely used in Russia to help the body adapt when being subjected to stressful conditions.

Rice makkoli

A traditional alcoholic beverage in Korea, it is a milky rice wine with a creamy consistency and sweet taste.

Canned makkoli - Using an extended fermentation process, the taste and aroma of this wine has been richly refined. Since this rice wine is canned, it becomes bacteria-free and it can be stored for 1year.
Draught makkoli - The ability of Kooksoondang’s Draught makkoli to hold its extraordinary quality and freshness for such a prolonged period of time lies in the nation’s first utilized controlled fermentation method.
Mimong - Its name means ‘The dream of the rice’. With the use of special Nuruk, it is made to exude the ancient Korean traditional rice wine taste. It gains popularity in Japan as well as Korea.
Ehwaju – It was named as such because it is made when the pear blossoms come out. It has a unique taste that is sweet, sour and savory with a deep rich natural flavor of ripe pear. The texture is very thick and creamy like that of yogurt. Notably, "Ehwa” makkoli has a long history as it had been enjoyed among the upper-classes during the Koryo Dynasty (918~1392).

Others

Korean Ginseng Liquor
Cham Soon
Ginseng wine
Ginseng & Cognac

R&D

The research laboratories of Kooksoondang

The research laboratories have made the necessary preparations for the effort to revive the traditional Korean wines over a period of three years. So the laboratories aim to modernize and popularize them.

Patent

Kooksoondang has 12 patents for brewing.

Environmental Record

The company has been selected as the first green company from the industry by the Ministry of Environment.

The company has used Fermentation of raw rice to reduce the carbon dioxide which is environmentally friendly manufacturing processes.
The company keeps a rigorous rule that the wastewater have to be the second grade of feed water. The rest of product is also used as animal feed and compost. Plants have 3steps treatment process of wastewater and the pollution level is automatically checked by the real time monitoring system.

Experience

BEKSEJU VILLAGE is a kind of a brew pub which shows Korean alcoholic beverages and the restored prestigious traditional wine that was loved by Korean ancestors but had been forgotten.

There are 10 Bekseju Villages in South Korea.

External links

KookSoonDang website