The music video for "Kool Thing", released on June 4, 1990, was the band's first for a major label. The video was directed by Tamra Davis. The video focused on Gordon's fascination with 1960s radicalism (particularly Patty Hearst and the Black Panthers), and featured the band wearing glam style clothing. The video was stylized after LL Cool J's "Going Back to Cali" video, down to the black-and-white camera and go-go dancers. Gordon initially wanted to wear a beret and carry an Uzi, as a self-described "poseur-leftist girl lusting after Black Panthers concept". However, Geffen vetoed the plan. Chuck D appeared in the video.
^"Search the charts". irishcharts.ie. Irish Recorded Music Association. Retrieved January 16, 2013. N.B. User must define search parameters by entering either "Sonic Youth" into Search by Artist and clicking search or "Kool Thing" into Search by Song Title and clicking search.