Korea Tourism Organization

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Korea Tourism Organization
Korea tourism organization.jpg
Formation 1962; 56 years ago (1962)
Legal status Statutory organization
Website kto.visitkorea.or.kr/eng.kto
Korea Tourism Organization
Hanja 韓國觀光公社
Revised Romanization Hanguk Gwan-gwang Gongsa
McCune–Reischauer Han'guk Kwan'kwang Kongsa

The Korea Tourism Organization (KTO) is an organization of the Republic of Korea (South Korea) under the Ministry of Culture and Tourism. It is commissioned to promote the country's tourism industry.[1]

The KTO was established in 1962 as a government-invested corporation responsible for the South Korean tourism industry according to the International Tourism Corporation Act.[2] The organization promotes Korea as a tourist destination to attract foreign tourists. Starting in the 1980s, domestic tourism promotion also became a function of the KTO.

Inbound visitors totaled over 6 million in 2006[3] and the tourism industry is said to be one of the factors that has some influence on the Korean economy.[4]


  • 1961: The Tourism Promotion Law is enacted.
  • 1962: The International Tourism Corporation (ITC) is established to promote South Korea’s tourism industry through the management of major hotels, taxis and the Korea Travel Bureau, as well as by training human resources to support the travel trade.
  • 1968: The number of foreign visitors passes 100,000.
  • 1969: The Hotel Institute is opened. The first overseas office opens in Tokyo.
  • 1971: Development of Bomun Lake Resort in Gyeongju begins.
  • 1977: London office opens in the UK.
  • 1978: Korea attracts over one million foreign visitors.
  • 1982: The International Tourism Corporation is renamed the Korea National Tourism Corporation (KNTC).
  • 1988: The number of foreign visitors surpasses two million.
  • 1991: The number of foreign visitors passes three million.
  • 1996: The company’s name is changed from Korea National Tourism Corporation to Korea National Tourism Organization.
  • 1998: Kumgangsan Diamond Mountains tour begins.
  • 2000: Korea attracts five million foreign visitors.
  • 2003: Kumgangsan Diamond Mountains land route tour begins. Hallyu (Korea Wave) becomes the major theme of the KTO's overseas marketing. United States branch offices issue newsletter bulletins;[5] offices are in Los Angeles and New York City.[6]
  • 2005: KTO reshuffles its organizational structure into six divisions. KTO introduces its new corporate identity. Korea attracts 6.5 million visitors from abroad.


  • Promotions to attract inbound tourists.
  • Research and develop tourism technology to nurture the tourism industry.
  • Cooperation with local government and the tourism industries.
  • Resort development and consulting.


See also[edit]


  1. ^ National Archives of Korea
  2. ^ "The Foundation of Korea Tourism Organization". National Archives of Korea. 2006-12-01. Archived from the original on 2011-07-16. 
  3. ^ Gupta, Satish (2007-01-30). "Korea targets 10 million inbound visitors by 2010". eTN Asia. Archived from the original on 2007-06-28. 
  4. ^ Oh, Jee-chul (2009-03-03). "Tourism to Power Korea's Economy". The Korea Times. 
  5. ^ "USA What's Happening". Korea Tourism Organization. Retrieved 2012-11-07. 
  6. ^ "About USA Branch Offices". Korea Tourism Organization. Retrieved 2012-11-07. 
  7. ^ "Lee Jun-ki Picked to Promote Korean Tourism". The Chosun Ilbo. 6 August 2009. Retrieved 24 January 2013. 
  8. ^ "Jung Ryeo-won, Park Si-hoo to Promote Nation". The Chosun Ilbo. 10 November 2011. Retrieved 24 January 2013. 
  9. ^ "Kim Soo-hyun elected tourism ambassador". Yahoo! News. 17 April 2012. Retrieved 24 January 2013. 
  10. ^ "Young actor South Korea's newest tourism ambassador". Philippine Daily Inquirer. 8 April 2016. Retrieved 2 July 2017. 
  11. ^ "Lee Jong Suk, Korea Tourism Ambassador for 2017". 
  12. ^ "South Korea Tourism Organization, BTOB Appointed to be South Korea Tourism Promoting Ambassador". Retrieved February 26, 2018. 
  13. ^ "EXO Appointed as Korea Tourism Honorary Ambassador for 2018 | Official Korea Tourism Organization". english.visitkorea.or.kr. Retrieved 2018-07-03. 

External links[edit]