Kores (company)

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Kores
Industry Stationery
Founded 1887
Founder Wilhelm Koreska
Headquarters Vienna, Austria
Products Adhesives, Correction fluid, Correction tapes, Writing instruments, Markers, Notes, Colouring pencils,
Website www.kores.com

Kores is a leading international brand of school and office products best known for solid glue sticks, dry correction tapes and Kolores coloured pencils. Kores was founded in 1887 by Wilhelm Koreska, the great-grandfather of Clemens Koreska, the current president of Kores Group. The worldwide HQ of Kores is based in Vienna, Austria and its main offices are in Czech Republic (Prague), Germany (Rommerskirchen), Mexico (Mexico City), Colombia and Venezuela. Kores has 2 key production facilities in Mexico City and Strmilov (Czech Republic). The iconic Kores dactylo was also portrayed on the cover poster of the Pedro Almodóvar’s movie "The Flower of my Secret".

History[edit]

In the first part of 20th century, Kores expanded to become one of the world’s first globalized companies that produced chemical office products such as carbon paper, in countries as far and wide as China and Egypt. Kores had its own company magazine, Kores Revue, and an official sales handbook on how to sell carbon paper, which are displayed at the Kores museum display at the Vienna HQ. Following a decline in carbon paper sales due to changing office technology, Kores began focusing on the production of glue sticks and correction products from the 1990s, expanding into the new markets of Eastern Europe, as well as supplying global businesses in Western Europe and the United States.

Kores Carbon Paper

In the 2000s, under the leadership of Peter Koreska, Kores International Product Management began innovating a growing number of products such as Scooter and 2Way correction tapes, Neon coloured glue sticks, Bright Liner highlighters and Desk Pot and Design Line adhesive tape dispensers. Kores also introduced one of the largest ranges of coloured index notes for bookmarking and referencing. In 2009, the Kolores range of coloring pencils were launched worldwide as Kores expanded into school products. Kolores coloured pencils are known for their soft application, vivid colours and clean sharpening. Following the success of Kolores, Kores launched wax crayons, felt tip pens, pencils and sharpeners.

2010 - today[edit]

By 2010, Peter and Robert Koreska had purchased back the Kores trademark rights for the key markets of Germany, France, Italy, United Kingdom, Netherlands and Scandinavia, thereby optimizing the Kores brand distribution potential. In the same year, Kores Germany launched a complete program of printer consumables, including laser toners, ink jet cartridges and typewriter ribbons, which are offered to the international Kores network of customers. In 2011 Kores Prague celebrated 15 years of production at its Strmilov production plant.

Kores glue stick advert

The Future[edit]

The recent CEO message celebrating 125 years of Kores by Kores President, Peter Koreska, looks forward to a future where Kores continues to develop high quality, innovative products in line with lifestyle, office and school trends.

Awards and Recognition[edit]

In the Brand Trust Report 2012, Kores was ranked 544th among India's most trusted brands and subsequently, according to the Brand Trust Report 2013, Kores was ranked 716th among India's most trusted brands. In 2014 however, Kores was ranked 812th among India's most trusted brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.[1]

Gallery[edit]

References[edit]

  1. ^ "India's Most Trusted Brands 2014". Trust Research Advisory. Archived from the original on 2015-05-02. 

External links[edit]