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Hershey's Krackel
Miniature-sized Krackel bar
Product type Chocolate Bar
Owner The Hershey Company
Country United States
Introduced 1938

Krackel is a candy bar made by The Hershey Company, similar to Nestlé Crunch.


Krackel contains crisped rice, and is similar to the competing Nestlé Crunch bar made by Nestlé. Krackel originally sold as an individual candy bar product, and for about twenty years was later only available as one of the four varieties of Hershey's Miniatures until it was reintroduced as an individual candy bar in 2014.[1][2][3] Introduced in 1938, Krackel originally also had almonds in its formula. Peanuts were then added in 1939, but both the almonds and peanuts were removed in 1941.[4] The product's packaging can be identified by its distinctive red background with white lettering.[5]