Kraft Singles is a processed cheese product manufactured and sold by Kraft Foods, introduced in 1949. One of the more famous ad campaigns involved the claim that each ¾ ounce slice contained "five ounces of milk", which makes them taste better than imitation cheese slices made mostly with vegetable oil and water and hardly any milk. The campaign was lambasted for its implications that each slice contained the same amount of calcium as a five ounce glass of milk and also more calcium than imitation cheese slices, which eventually led to a ruling by the Federal Trade Commission in 1992 that ordered Kraft to stop making false claims in its advertising.
Kraft singles do not qualify for the US FDA Pasteurized Processed Cheese labeling. For this reason Kraft labels them Pasteurized Prepared Cheese Product to avoid FDA sanctions. They were calling Kraft Singles Pasteurized Prepared Cheese Food until the FDA gave them a warning in December of 2002 that the product could not be legally labeled as 'food' due to the inclusion of Milk Protein Concentrates. Kraft complied with the FDA order by changing the label to the current Pasteurized Prepared Cheese Product
In the US, Kraft Singles is manufactured in regular, 2% Milk, and Fat Free. In Australia, a short-lived product called Vegemite Singles combined Kraft Singles and Vegemite.
Kraft individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing. Kraft singles do however contain ingredients in common with cheddar cheese (pasteurized milk, cheese culture, salt, enzyme(s), annatto vegetable color) as evidenced in the below ingredients list from the Kraft website. Those ingredients are: milk, whey, milk protein concentrate, milkfat, sodium citrate, contains less than 2% of calcium phosphate, whey protein concentrate, salt, lactic acid, sorbic acid as a preservative, cheese culture, annatto and paprika extract (color), enzymes, vitamin d3. Contains: milk.
- "1950 LIFE Magazine Ad". LIFE Magazine. 1950-09-04. Retrieved 2011-05-04.
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