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Kre-O Transformers logo
KRE-O is a line of construction toys (similar to Lego and Mega Bloks) manufactured by South Korea-based Oxford and marketed by Hasbro. Kre-O was released in stores in Fall 2011. The name "Kre-O" comes from the Latin word "creo", which means "I create".
Kre-O Transformers is the first line of the Kre-O series. They were first shown in February 2011 at the American International Toy Fair trade show in New York. Transformers Kre-O figures include homages to their live action film, Timelines, Transformers: Prime and Beast Hunters sub-lines.
Kre-O G.I. Joe was released as the third Kre-O line in February 2013 as a Toys "R" Us exclusive. This collection is based primarily on Hasbro's G.I.Joe: A Real American Hero toy line, cartoons, and comic book series, but includes some Adventure Team Kreons as well.
Kre-O Star Trek was released as the fourth line of Kre-O sets in April 2013. The initial sets and Kreons are based on the 2009 reboot and its sequel Star Trek Into Darkness. A preview trailer was posted by Hasbro, first on Facebook, then later on YouTube. The trailer re-enacts the original "teaser trailer" for the first film, showing the construction of the U.S.S. Enterprise in Kre-O form and by Kreon construction workers. A press release made at the 2012 New York Toy Fair showed the completed Enterprise model (complete with flip-up "saucer" showing the ship's Bridge) and Kreons of Kirk, Spock and Sulu.
At ComiCon International 2013, Hasbro announced new brand lines for Dungeons & Dragons and Cityville Invasion plus additional building sets for Star Trek, GI Joe and Transformers brand lines. Kre-O Cityville Invasion is the fifth line of Kre-O sets, based on the popular CityVille online game series. This line introduces "Sonic Motion Technology", which triggers specific movements in special Kre-O bricks.
Since 2018, Hasbro stopped making Kre-O sets due to poor sales.
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