Kream (song)

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"Kream"
Iggy Azalea - Kream (feat. Tyga).jpg
Single by Iggy Azalea featuring Tyga
from the EP Survive the Summer
Released 6 July 2018 (2018-07-06)
Format
Length 2:46
Label Island
Songwriter(s)
Producer(s)
Iggy Azalea singles chronology
"Savior"
(2018)
"Kream"
(2018)
Tyga singles chronology
"Taste"
(2018)
"Kream"
(2018)
"Swish"
(2018)

"Kream" is a song recorded by Australian rapper Iggy Azalea featuring American rapper Tyga. The song was released on July 6, 2018 by Island Records and serves as the lead single for her extended play S.T.S. It was written by Azalea, Tyga, and Ronny J. Production was handled by Ronny J, GT, and Wallis Lane. The song samples Wu Tang Clan's "C.R.E.A.M." and Raw Beat Mafia's "Dead End". The song debuted at number 96 on the Billboard Hot 100 and number 41 on the Billboard Digital Song Sales charts each dated July 21, 2018, respectively.[1]

Background and release[edit]

In early July 2018, Azalea tweeted "Since I cant seem to speak about anything without being asked - when is the EP dropping" and "S.T.S is dropping July 6th. #TheMoreYouKnow". The song was originally for an album titled Digital Distortion, but the album was eventually scrapped.[2][3] Furthermore, the song was delayed after Island Records appointed Darcus Beese as president of the label in May of 2018.[4] Teasers of the music video featured Iggy Azalea and Tyga during the filming process before release.[5]

The song was released alongside a promotional single titled "Tokyo Snow Trip" on July 6, the same day as the scheduled release of Azalea's EP Survive the Summer.[6]

On July 12, 2018, Azalea took to her Twitter account to say after the success of Kream, her label, Island Records decided to send the song to impact radio. The song was originally meant to just act as a promotional single before it went viral across the Internet, helping jump start Azalea's new era.

Composition[edit]

"Kream" is a spare, slow-bounce track[3] with mentions of Sex Pistols band member Sid Vicious, Ice Cube[7] and model Bella Hadid, referencing her viral 'homeboy' interview,[8] with "Keep that energy, gon’ up that Hennessy (ass)/I need my bag quickly/Separate six-degrees, bitches said they know me/ Sex pistols, Sid Vicious, wet you when it's horny/Hit me on my cash app, check it in the morning"[9][10] [..] "And it's perfect timing, dream with the tanny/ Bella Hadid, homie could get it".[3]

Kream contains an interpolation from the Wu Tang Clan's "C.R.E.A.M.", written by GZA, Ghostface Killah, U God, Ol' Dirty Bastard, RZA, Inspectah Deck, Method Man and Raekwon and also from Raw Beat Mafia's "Dead End", written by Nima Jahanbin, Paimon Jahanbin, Isaac Hayes and David Porter. The song's title is an acronym that comes from the line "cash rules everything around me".

Music video[edit]

The music video, directed by Colin Tilley,[11] tells a story of a fight between good and evil,[12] which takes places in a dark house with neon lighting with a futuristic feeling. After a brief potential legal issue regarding the music video, which Azalea dubbed "Ovengate" on Twitter, the music video was released at 7 pm EST on 6 July 2018.[7] The music video for "Kream" surpassed 20 million views less than six days after its release, which is a record for Azalea.

Credits and personnel[edit]

Credits adapted from Tidal.[13]

  • Iggy Azalea – vocals
  • Tyga – vocals
  • Ronny J – production
  • GT – co-production
  • Wallis Lane – production
  • Christian "CQ" Quinonez – engineering
  • Mike Seaberg – mixing assistance
  • Rashawn Mclean – mixing assistance
  • Jacob Richards – mixing assistance
  • Jaycen Joshua – mixing

Charts[edit]

Chart (2018) Peak
position
Australia Digital Tracks (ARIA)[14] 27
Australian Artist Singles (ARIA)[15] 14
Canada (Canadian Hot 100)[16] 54
France (SNEP)[17] 152
Hungary (Single Top 40)[18] 26
Ireland (IRMA)[19] 96
Japan Hot Overseas (Billboard)[20] 34
New Zealand Hot Singles (RMNZ)[21] 11
US Billboard Hot 100[22] 96
US Bubbling Under R&B/Hip-Hop Singles (Billboard)[23] 1
US Rhythmic (Billboard)[24] 27

Release history[edit]

Region Date Format Label Ref.
Various July 6, 2018 Digital download Island
United States August 7, 2018 Rhythmic contemporary radio
[25]

References[edit]

  1. ^ "Top 100 Songs | Billboard Hot 100 Chart". Billboard. Retrieved 17 July 2018. 
  2. ^ Brandle, Lars (25 June 2018). "Iggy Azalea Posts Cryptic Artwork". Billboard. Retrieved 7 July 2018. 
  3. ^ a b c Kaufman, Gil (7 July 2018). "Iggy Azalea Drops 2 New Songs: 'Tokyo Snow Trip' & 'Kream' Feat. Tyga". Billboard. Retrieved 7 July 2018. 
  4. ^ Wass, Mike. "Iggy Azalea Reveals The Eye-Popping Cover Of New Single "KREAM"". Idolator. Retrieved 7 July 2018. 
  5. ^ Zidel, Alex (5 July 2018). "Iggy Azalea Survives The Summer With Tyga In "Kream"". HotNewHipHop. Retrieved 7 July 2018. 
  6. ^ Coleman II, C. Vernon (6 July 2018). "Iggy Azalea Shares New Songs "Kream" and "Tokyo Snow Trip"". XXL. Retrieved 7 July 2018. 
  7. ^ a b Ting, Jasmine (7 July 2018). "Iggy Azalea Drops 'Kream' Music Video Featuring Tyga". Paper. Retrieved 8 July 2018. 
  8. ^ "Bella Hadid's 'homeboy' interview has the whole Internet cringing". Cosmopolitan. October 10, 2017. Retrieved 9 July 2018. 
  9. ^ "Iggy Azalea Drops 'Tokyo Snow Trip' & 'Kream' with Tyga". Rap-Up. 5 July 2018. Retrieved 7 July 2018. 
  10. ^ Eustice, Kyle (7 July 2018). "Watch Iggy Azalea's "Kream" Video Featuring Tyga". HipHopDX. Retrieved 7 July 2018. 
  11. ^ "Iggy Azalea wanted Kream to reject 'domestication'". magicvalley.com. 17 July 2018. Retrieved 12 August 2018. 
  12. ^ "Australian rapper Iggy Azalea releases new single, "Kream"" (in Portugeese). 10 July 2018. Retrieved 12 August 2018. 
  13. ^ "Kream / Iggy Azalea". Tidal. July 6, 2018. Retrieved July 8, 2018. 
  14. ^ "ARIA Australian Top 40 Digital Tracks Chart" (PDF). ARIA. 16 July 2018. Retrieved 14 July 2018. 
  15. ^ "ARIA Australian Artist Top 40 Tracks Chart". ARIA. 16 July 2018. Archived from the original on 15 July 2018. 
  16. ^ "Iggy Azalea Chart History (Canadian Hot 100)". Billboard. Retrieved 18 July 2018.
  17. ^ "Lescharts.com – Iggy Azalea feat. Tyga – Kream" (in French). Les classement single. Retrieved 17 July 2018.
  18. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Single (track) Top 40 lista. Magyar Hanglemezkiadók Szövetsége. Retrieved 21 July 2018.
  19. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 21 July 2018. 
  20. ^ "Billboard Japan Hot Overseas" (in Japanese). Billboard Japan. July 17, 2018. Retrieved 17 July 2018. 
  21. ^ "NZ Hot Singles Chart". Recorded Music NZ. 13 July 2018. Retrieved 17 July 2018. 
  22. ^ "Iggy Azalea Chart History (Hot 100)". Billboard. Retrieved 17 July 2018.
  23. ^ "Bubbling Under R&B/Hip-Hop : July 21, 2018". Billboard. Retrieved 17 July 2018.  (subscription required)
  24. ^ "Iggy Azalea Chart History (Rhythmic)". Billboard. Retrieved 28 August 2018.
  25. ^ "Top 40 Rhythmic Future Releases". Archived from the original on 7 August 2018. Retrieved August 7, 2018.