Kriti Sharma

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Kriti Sharma
BornApril, 1988
Rajasthan, India
EducationUniversity of St. Andrews (BS, MS)
OrganizationThe Sage Group
Known forArtificial Intelligence Ethics
AwardsForbes 30 Under 30 (2017) United Nations Young Leader (2018)

Kriti Sharma (born April 1988) is an artificial intelligence technologist, business executive and humanitarian.[1][2][3] As of 2018, she is the vice president of artificial intelligence and ethics at UK software company Sage Group.[4][5][6] Sharma is the founder of AI for Good UK, which works to make artificial intelligence tools more ethical and equitable.[7] Sharma has been named to Forbes magazine's 30 Under 30 Europe: Technology list, and appointed as a United Nations Young Leader.[8][9][10] In 2018, she was appointed as an advisor to the UK's Department for Digital, Culture, Media and Sport.[11][12][13] Sharma's initiatives include Pegg, an accounting chatbot,[14] and rAInbow, a platform to support survivors of domestic violence.[15] She has called for a philosophy of "embracing botness", arguing that artificial intelligence should prioritize utility over human resemblance.[2][16][17][18]

Early life[edit]

Sharma was born in 1988 in Rajasthan, India. She and her two siblings were brought up in Jaipur. She lives in London.


She holds a Bachelors in Engineering (2010) and a Masters in Advanced Computer Science from University of St Andrews (2011). At the age of 21, Sharma was elected as a Rajiv Gandhi Science Fellow for her work in energy optimisation and its applications in astrophysics, material science, polymer and bioinformatics research.[19][20] In 2010, Google awarded her the Google India Women in Engineering Award for excellence in computer science and demonstrated leadership in promoting diversity.[21] She was awarded a Systers Pass It On award by Anita Borg Institute for her work in educational outreach for girls in Rajasthan.[22]



In September 2011, Sharma joined Barclays, where she initially developed e-commerce platforms such as the Pingit mobile payments app. Pingit won the App Store Best of 2012 award.[1][23][24][25] She was later appointed the Head of Big Data and Advanced Analytics at Barclays Africa, where she led a team of data scientists and created real-time analytics products. Her group focused on using machine learning to make user engagement with financial services intelligent and personalised. During this time, she also mentored several fintech and healthcare startups in Africa.[26][27][28][29]

The Sage Group

In February 2016, Sharma joined the UK technology firm Sage, where she led mobile products for more than 6 million businesses globally. In July 2016, Sharma and Stephen Kelly, chief executive officer of Sage, launched Pegg, the world’s first personal artificial intelligence for business finance.[30][31][32][33][34][35][36][14] Within six weeks of launch, Pegg was being used by people in 85 countries.[37]

In an effort to overturn gender stereotypes, Sharma and the Sage team chose to make Pegg gender-neutral.[38] In a 2018 interview, Sharma described how voice assistants such as Apple's Siri and Amazon's Alexa had been "given obedient, servile, female personalities," and expressed fear that children would become accustomed to "bark[ing] orders at a female voice assistant".[39]

Sharma also announced a partnership between Sage and Slack to create conversational workplace.[33][40] She led a global research at Sage on millennial entrepreneurs in July 2016, focusing on their motivations and perceived obstacles to success.[41][42]

AI for Good UK

In January 2018, Sharma founded AI for Good UK, an organization aiming to address humanitarian issues with artificial intelligence.[7] In November 2018, AI for Good launched rAInbow, a digital companion for victims of domestic violence in South Africa[15][43] with Josina Machel, an activist and Nelson Mandela's step daughter.[44] rAInbow is supported by the Sage Foundation and the Soul City Institute of Social Justice.[45]

In 2018, Jeremy Wright, the UK's Secretary of State for Digital, Culture, Media and Sport, appointed Sharma as an adviser on AI, Data Ethics and Innovation.[11][12][13]

Awards and honors[edit]


  1. ^ a b Ward, Mark (2016-10-04). "Are killer bots about to do away with Computers?". BBC News. Retrieved 2016-10-26.
  2. ^ a b Badenhorst, Francois (2016-07-13). "Sage's bot gives AI the human touch". AccountingWEB. Retrieved 2016-10-26.
  3. ^ a b Nations, United (2019-02-11). "As inequality grows, the UN fights for a fairer world". The European Sting - Critical News & Insights on European Politics, Economy, Foreign Affairs, Business & Technology - Retrieved 2019-03-12.
  4. ^ "UK'S Biggest Tech Company Sage Ignites Ambition of Small & Medium Business Owners at Sage Summit". Retrieved 2016-10-26.
  5. ^ Guardian Staff; agencies (2016-08-14). "Data on staff at 280 UK firms may be at risk after Sage breach". The Guardian. ISSN 0261-3077. Retrieved 2016-10-26.
  6. ^ "How the IoT is transforming financial services". IT Pro. Retrieved 2016-10-27.
  7. ^ a b "AI for Good". AI for Good. Retrieved 2020-05-24.
  8. ^ "Human error far more dangerous than Artificial Intelligence". UN News. 2019-02-04. Retrieved 2019-03-12.
  9. ^ youthenvoy (2018-09-23). "United Nations launches 2nd Class of exceptional Young Leaders to help achieve the Sustainable Development Goals". United Nations Young Leaders for the Sustainable Development Goals. Retrieved 2019-03-12.
  10. ^ "Kriti Sharma". Forbes. Retrieved 2017-01-26.
  11. ^ a b "Stellar new board appointed to lead world-first Centre for Data Ethics and Innovation". GOV.UK. Retrieved 2019-03-12.
  12. ^ a b "UK gov appoints first seats for Centre for Data Ethics and Innovation". IT PRO. Retrieved 2019-03-12.
  13. ^ a b "Jeremy Wright announces Centre for Data Ethics and Innovation board". Retrieved 2019-03-12.
  14. ^ a b "Sage releases a Siri-type assistant for accounting named Pegg". Computer Dealer News. Retrieved 2016-10-26.
  15. ^ a b "Abused women can text 'hi rainbow' on Facebook messenger and get help and support". W24. Retrieved 2019-03-12.
  16. ^ Kleinman, Zoe (2016-10-11). "What if there were more women in tech?". BBC News. Retrieved 2016-10-26.
  17. ^ Sharma, Kriti (2016-09-06). "Embracing 'botness': lessons from the front line of bots design". BusinessZone. Retrieved 2016-10-26.
  18. ^ Badenhorst, Francois (2016-09-30). "How to solve ecommerce's conversation conundrum". BusinessZone. Retrieved 2016-10-26.
  19. ^ ":: Welcome to DNA Syndication - Packages". Archived from the original on 2016-10-26. Retrieved 2016-10-26.
  20. ^ "JNCASR". Retrieved 2016-10-26.
  21. ^ a b "Google announces winners of engg. award". The Hindu. 2010-02-28. ISSN 0971-751X. Retrieved 2016-10-26.
  22. ^ a b "Kriti S. - Anita Borg Institute". Anita Borg Institute. 2010-05-01. Retrieved 2016-10-26.
  23. ^ barclaysgraduates (2012-09-10), Barclays - Kriti Sharma, retrieved 2016-10-26
  24. ^ "Award-winning banking". Retrieved 2016-10-26.
  25. ^ Brignall, Miles (2012-02-16). "Barclays launches Pingit money-sending service for smartphones". The Guardian. ISSN 0261-3077. Retrieved 2016-10-26.
  26. ^ FM, Player, 6| Big Data I: Yasaman Hadjibashi and Kriti Sharma of Barclays, retrieved 2016-10-26
  27. ^ Big Data Week (2016-03-02), Creating Customer-Centric Products Using Big Data - Kriti Sharma, Barclays, retrieved 2016-10-26
  28. ^ "Speakers - Big Data Analytics USA 2016". Big Data Analytics USA 2016. Retrieved 2016-10-26.
  29. ^ "Kriti Sharma | QCon London 2015". Retrieved 2016-10-26.
  30. ^ Gibson, Robert (2016-07-27). "Sage announces new 'admin bot' as it commits to future technologies at Chicago summit". nechronicle. Retrieved 2016-10-26.
  31. ^ Cave, Andrew. "Meet Pegg, The Bot That Will File Your Expenses". Forbes. Retrieved 2016-10-26.
  32. ^ "Stephen Kelly interview: 'I want Sage to be about everything to do with moving money'". The Telegraph. Retrieved 2016-10-26.
  33. ^ a b "Sage One and Sage Live optimised for iOS | Sage UK". Retrieved 2016-10-26.
  34. ^ "Accounting software provider Sage previews chatbot that manages your business expenses". VentureBeat. Retrieved 2016-10-26.
  35. ^ "Heading for the clouds". Computer News Middle East. 2016-09-15. Retrieved 2016-10-26.
  36. ^ "Goodbye admin, hello Pegg – Sage introduces its first small business chatbot". Daily Fintech. 2016-07-27. Retrieved 2016-10-26.
  37. ^ "Don't make bots just because they are trendy, say experts - Mobile World Live". Mobile World Live. 2016-10-20. Retrieved 2016-10-26.
  38. ^ "BBC World Service - Boston Calling, The Automated Edition, Why I made a gender-neutral AI assistant". BBC. Retrieved 2020-05-24.
  39. ^ "Meet Pegg, a gender-neutral robot assistant". The World from PRX. Retrieved 2020-05-24.
  40. ^ "Sage Announces Slack Partnership and AI Bot 'Pegg'". Techvibes. 2016-07-26. Retrieved 2016-10-26.
  41. ^ "Working to live, not living to work: New global research throws out conventions on millennials in the workplace". Retrieved 2016-10-26.
  42. ^ Clawson, Trevor. "Millennial Entrepreneurs - Strong On Personal Values But Not Keen On Red Tape". Forbes. Retrieved 2016-10-26.
  43. ^ "Chatbot rAInbow gives abused women a nonjudgmental 'friend' to lean on". Retrieved 2019-03-12.
  44. ^ "Josina Machel, An Activist and Nelson Mandela's Step Daugher (sic), Speaks About the Abuse That Changed Her Life". Retrieved 2019-03-12.
  45. ^ "Hi Rainbow". Hi Rainbow. Retrieved 2020-05-24.
  46. ^ "Kriti Sharma". Forbes. Retrieved 2019-03-12.
  47. ^ Farnsworth, Meghann (2017-12-06). "The Recode 100: The people in tech, business and media who mattered in 2017". Recode. Retrieved 2019-03-12.
  48. ^ "The UK's top 100 black and minority ethnic leaders in technology". Financial Times. Retrieved 2018-11-26.
  49. ^ "PRN Wire: Google awards women engineers". Retrieved 2016-10-26.
  50. ^ "Our Alumni". FfWG. Retrieved 2016-10-26.
  51. ^ RSA. "Find a Fellow - RSA". Retrieved 2016-10-26.

External links[edit]