Kroenke Sports & Entertainment

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Kroenke Sports & Entertainment
Company typePrivate
IndustryProfessional sports, property management, entertainment
Founded1999; 25 years ago (1999)
FounderStan Kroenke
Key people
Stan Kroenke
Ann Walton Kroenke
Josh Kroenke
ProductsSports teams
Los Angeles Rams
Denver Nuggets
Colorado Avalanche
Colorado Rapids
Colorado Mammoth
Arsenal F.C.
Arsenal W.F.C.
Los Angeles Gladiators
Los Angeles Guerrillas
Real estate
SoFi Stadium
YouTube Theater
Emirates Stadium
Arsenal Training Centre
Highbury Square
Ball Arena
Dick's Sporting Goods Park
Paramount Theatre
1stBank Center
Elitch Gardens Theme Park
Warner Center complex
Altitude Sports and Entertainment
Outdoor Sportsman Group

Kroenke Sports & Entertainment (KSE) is an American sports and entertainment holding company based in Denver, Colorado. Originally known as Kroenke Sports Enterprises, it was started in 1999 by businessman Stan Kroenke to be the parent company of his sports holdings. Today, the company has control of over five professional sport franchises, and one association football club that has two teams: Arsenal F.C. and Arsenal W.F.C., four stadiums, two professional esports franchised teams, four television channels, an internet TV channel, & 19 magazines which operate under the badge Outdoor Sportsman Group, four radio stations which operate under the badge KSE Radio Ventures, LLC, and websites.


Sports teams[edit]

In 1995, KSE bought a stake in the National Football League's St. Louis Rams and Stan Kroenke became the team's vice-chairman. In 2000, KSE became full owner of both the National Basketball Association's Denver Nuggets and the National Hockey League's Colorado Avalanche, purchasing the teams from Charlie Lyons' Ascent Entertainment Group. In 2002, KSE partnered with Denver Broncos owner Pat Bowlen and former Bronco quarterback John Elway to become part-owners of the Arena Football League's Colorado Crush. KSE continued to acquire sports teams when it purchased the National Lacrosse League's Colorado Mammoth in 2002[1] and Major League Soccer's Colorado Rapids from Phil Anschutz in 2003. From 2002 to 2006, KSE owned the Grand Prix of Denver.[citation needed]

In 2010, KSE exercised its right of first refusal to buy the remaining interest in the Rams from the estate of the late-owner Georgia Frontiere.[2] On August 25, 2010, KSE became full owner of the Rams by unanimous consent of the NFL. To gain approval from NFL owners, KSE, with Stan Kroenke listed as the owner, agreed to turn over control of the Denver Nuggets and Colorado Avalanche to Josh Kroenke by the end of 2010, and for Stan Kroenke to give up his personal majority stakes in both teams in December 2014. The NFL does not allow its owners to hold majority control of major league teams in other NFL markets.[3] On October 7, 2015, the NFL approved transfer of his ownership stake of the Avalanche and Nuggets to his wife, Ann Walton Kroenke.[4]

KSE is the owner shareholder of association football club, Arsenal. In April 2007, Granada Ventures, a subsidiary of ITV plc, had sold its 9.9% stake in Arsenal Holdings plc to KSE.[5] KSE went on to buy further shares in the club, taking the total stake to 12.19%.[6] The club's board initially expressed skepticism that a bid would be in its best interests,[7]

By June 2008, the board had prepared to facilitate KSE take over the club,[8] and on September 19, 2008, it was officially announced that Stan Kroenke had joined the Arsenal board of directors.[9] KSE had a beneficial interest in, and controlled voting rights, over 18,594 shares, representing 29.9% of the issued shares. Thus, he was nearing the maximum 29.99% threshold, beyond which a compulsory offer for all remaining shares must be made.[10]

On April 10, 2011, it was reported that KSE was in advanced talks to complete the takeover of Arsenal.[11][12] The following day, it was announced that KSE increased its shareholding in Arsenal to 62.89% by purchasing the stakes of Danny Fiszman and Lady Nina Bracewell-Smith, and agreed to make an offer for the rest of the club at £11,750 per share, valuing the club at £731M.[13][14] In August 2018, KSE completed the purchase of Arsenal Holdings after buying the remaining shares held by Alisher Usmanov. This took KSE's shareholding above 90% which necessitated de-listing the club from stock exchanges and initiating compulsory purchase of all remaining shares in the club. Upon completion of the compulsory purchase KSE owned the Premier League and FA Womens Super League teams and associated real estate, including the Emirates Stadium.[15]


In late 2017, KSE developed an esports team franchise in the newly founded Overwatch League, named the Los Angeles Gladiators, that began their inaugural season later that year on December 6.[16][17]

In August 2019, Activision Blizzard announced that KSE had bought a franchise slot in the upcoming franchised Call of Duty League. Like the company's Overwatch League franchise, the franchise is based in Los Angeles and is known as the Los Angeles Guerrillas.[18]

In November 2021, KSE rebranded their esports division as "The Guard", fielding a roster in the first-person shooter game, VALORANT. On 22 February 2023, "The Guard" laid off all employees in their content, social, talent, and creative teams.[19][20] On 29 August 2023, "The Guard" parted ways with their Valorant team, marking their exit from the competitive Valorant esports scene for now.[21]

Real estate[edit]

Kroenke Sports & Entertainment owns Ball Arena in Downtown Denver, home of the Nuggets and Avalanche, and co-owns Dick's Sporting Goods Park in Commerce City, home of the Rapids. Both venues were built by his development company. In 2002, Kroenke bought the historic Paramount Theatre in Denver.[22] Kroenke also established TicketHorse, a ticket company that provides in-house sales. Operations of 1stBank Center in Broomfield, Colorado were taken over by Peak Entertainment—a joint venture between KSE and AEG Live Rocky Mountain, in June 2009, for 28 years.[23]

As part of relocating the Rams back to Los Angeles, Kroenke spearheaded the construction of a new billion dollar NFL stadium in Inglewood, California called SoFi Stadium. The stadium is a component of Hollywood Park, a mixed-use commercial and residential development project on the site of the former Hollywood Park Racetrack. On January 5, 2015, it was announced that Kroenke, the owner of the then St. Louis Rams had partnered with Stockbridge Capital Group (owners of the Hollywood Park Land Company), to build an NFL stadium and complex on the existing Hollywood Park development and on a parcel of land owned by Kroenke.[24][25] The stadium itself is owned and operated by KSE subsidiary StadCo LA, LLC. in partnership with Los Angeles Chargers ownership and opened in 2020 as the home to the Rams and the Chargers.[26]

As part of his ownership of Arsenal, Kroenke has control over the team's stadium Emirates Stadium in Holloway, London, England.


In 2004, Kroenke launched his own competitor to FSN Rocky Mountain (now known as AT&T SportsNet Rocky Mountain), Altitude, a new regional sports network which became the official broadcaster for both of Kroenke's teams on launch. On January 10, 2011, World Fishing Network announced that it had sold a 50% stake in its U.S. operations to KSE under the Altitude Sports and Entertainment brand.[27] Also, in 2011, Altitude Sports and Entertainment purchased a 19.9% interest in the Canadian channel through its division Altitude WFN ULC.[28] Altitude would later purchase the remaining 50% interest in the channel it did not already own. In 2013, Outdoor Channel was acquired by KSE.[29] As part of the acquisition of Outdoor Channel's parent company by KSE it also acquired, Cablecam and Skycam which Outdoor Channel Holdings Inc. acquired in 2011 and 2009 respectively.

In 2014, KSE acquired InterMedia Outdoor Holdings from InterMedia Partners which included Sportsman Channel, 15 market leading outdoor magazines, and 17 top websites, as well as television production operations.[30] The company was later renamed Outdoor Sportsman Group.

On October 12, 2015, Kroenke Sports Enterprises, announced they would acquire Wilks Broadcasting's Denver properties, including KXKL-FM, Country KWOF, and Adult Top 40 KIMN. Once the sale was approved by the FCC, KSE was expected to flip one of the three outlets to Sports, which would see the Denver Nuggets, Colorado Avalanche, and Colorado Rapids moving from their then radio home in Denver, which was KKFN.[31] The transaction was consummated on December 31, 2015, at a purchase price of $54 million.

On December 17, 2015, Entercom announced it would sell KRWZ to KSE Radio Ventures (a division of Kroenke Sports & Entertainment), who would add the station to its three recently acquired FM properties in the Denver market. KSE also announced that KRWZ would flip to a new format when the sale closes, as Entercom moved the Oldies format to KEZW on December 27.[32] On the same day, KRWZ began stunting with mostly adult standards music, as well as redirecting listeners to KEZW. Upon the change of ownership, KRWZ would adopt the new KKSE call letters. Furthermore, KSE announced that the station would return to sports talk and become "Altitude Sports 950" (named after KSE's Altitude cable channel). This was followed by the flipping of country formatted KWOF to sports KKSE-FM.

See also[edit]


  1. ^ "Our History".
  2. ^ "Arsenal shareholder Stan Kroenke to purchase NFL side St Louis Rams". The Daily Telegraph. London. April 13, 2010. Retrieved April 21, 2010.
  3. ^ "Stan Kroenke is new Rams owner". ESPN. August 25, 2010.
  4. ^ "NFL owners let Kroenke keep Rams; transfer Nuggets, Avalanche to his wife". Retrieved October 7, 2015.
  5. ^ "Kroenke buys stake in Arsenal". April 5, 2007. Retrieved January 12, 2016.
  6. ^ "Arsenal Holdings plc – Holding(s) in Company". PLUS Markets Group. April 12, 2007. Archived from the original on April 30, 2007. Retrieved April 12, 2007.
  7. ^ "Arsenal chairman to meet Kroenke". BBC. April 28, 2007. Retrieved April 28, 2007.
  8. ^ Harris, Nick (June 20, 2008). "Arsenal put Kroenke in position to take over club". London: Independent. Retrieved June 23, 2008.
  9. ^ Main (September 19, 2008). "Kroenke Welcomed On Board". Retrieved November 5, 2009.
  10. ^ "Business | Kroenke nears Arsenal threshold". BBC News. November 5, 2009. Retrieved November 5, 2009.
  11. ^ [1] Archived March 21, 2012, at the Wayback Machine
  12. ^ "Exclusive: Kroenke poised for Control of Arsenal FC". Sky News. April 10, 2011. Archived from the original on January 14, 2012. Retrieved April 10, 2011.
  13. ^ "Kroenke mounts Arsenal takeover". BBC News. April 11, 2011.
  14. ^ "Recommended Offer by KSE For Arsenal Holdings | News Archive | News". May 6, 2011. Archived from the original on January 16, 2016. Retrieved January 12, 2016.
  15. ^ "Arsenal: Shareholder Alisher Usmanov says he accepts rival Stan Kroenke's bid for club". August 7, 2018. Retrieved August 17, 2019.
  16. ^ "Stan Kroenke & Josh Kroenke Introduce Name of New Los Angeles Overwatch League™ Franchise, the Gladiators, with Roaring Lion Logo and Purple/White Team Colors" (PDF). LA Gladiators. November 2, 2017. Retrieved November 8, 2017.
  17. ^ "THE OVERWATCH LEAGUE™ WELCOMES LONDON, SECOND LOS ANGELES TEAM". Overwatch League. August 10, 2017. Retrieved November 8, 2017.
  18. ^ Stern, Adam (August 20, 2019). "Activision Blizzard Sells Two More Franchise Slots For Call Of Duty League". The Esports Observer.
  19. ^ Scharnagle, Jessica (February 22, 2023). "The Guard lays off all of its content, social, talent, and creative teams". Dot Esports. Retrieved February 23, 2023.
  20. ^ "The Guard lays off staff across multiple departments in massive round of cuts". Dexerto. Retrieved February 23, 2023.
  21. ^ "An update from The Guard". X. September 29, 2023. Retrieved October 16, 2023.
  22. ^ "Kroenke Sports buys Paramount Theatre - Denver Business Journal". Denver Business Journal. July 16, 2002. Retrieved November 3, 2018.
  23. ^ "Anschutz-Kroenke venture picked to run Broomfield Event Center". Denver Business Journal. June 17, 2009. Retrieved January 28, 2014.
  24. ^ "Hollywood Park Land Company announces plan to build world-class sports complex in Inglewood" (Press release). Stockbridge Real Estate. January 5, 2015. Retrieved June 10, 2015.
  25. ^ Farmer, Sam; Vincent, Roger (January 5, 2015). "Owner of St. Louis Rams plans to build NFL stadium in Inglewood". Los Angeles Times. Retrieved June 10, 2015.
  26. ^ "StadCo LA". OrangeCountyRegister. March 7, 2018. Retrieved August 12, 2020.
  27. ^ "Altitude Sports Hooks Partnership In World Fishing Network] Multichannel News, 2011-01-10]". Retrieved November 3, 2018.
  28. ^ CRTC ownership chart CRTC
  29. ^ "INDUSTRY: Outdoor Channel sale to Kroenke closes". Retrieved November 3, 2018.
  30. ^ LLC, Kroenke Sports & Entertainment. "Kroenke Sports & Entertainment Acquires InterMedia Outdoors Holdings, including Sportsman Channel". Retrieved November 3, 2018.
  31. ^ "Kroenke Sports Acquires Wilks' Denver Stations" from Radio Insight (October 12, 2015)
  32. ^ "KSE Media Ventures Acquires KRWZ Denver From Entercom" from Radio Insight (December 17, 2015)

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