Krusty Krab

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Krusty Krab
Krusty Krab.jpg
The Krusty Krab as seen in The SpongeBob SquarePants Movie
Series SpongeBob SquarePants
Type Restaurant
First appearance "Help Wanted"
Location Bikini Bottom
Owner Mr. Krabs
Employees
Slogan Come Spend Your Money Here
Home of the World Famous Krabby Patty!

The Krusty Krab is a fictional fast food restaurant in the American animated comedy TV series SpongeBob SquarePants. It was founded by Mr. Krabs (who is also the owner), and is famous for its Krabby Patty burgers. The restaurant first appears in the pilot episode, "Help Wanted" and has since become a common setting in the series. Aside from SpongeBob SquarePants, the Krusty Krab has also appeared in the show's two film adaptations, The SpongeBob SquarePants Movie (2004) and The SpongeBob Movie: Sponge Out of Water (2015), and in other related media.

Role in SpongeBob SquarePants[edit]

The Krusty Krab is a restaurant that sells various fast food products at extraordinarily high prices, including the popular Krabby Patty burgers.[1] Typical of the series, there are inconsistencies in the origin of the restaurant's name; in one episode, it is stated that the Krusty Krab took its name from the Rusty Krab, a retirement home in Bikini Bottom acquired by Mr. Krabs and converted into a restaurant.[2] but in another, the restaurant got its name from a pirate ship named the Krusty Krab, which Mr. Krabs also owned.[3] The Krusty Krab is one of the most successful restaurants in Bikini Bottom.[2] The Krabby Patty formula is a closely guarded trade secret, and rival restaurateur Plankton's futile attempts at acquiring the secret formula (as well as the often absurd lengths Mr. Krabs will go to protect it) is a major recurring theme throughout the series. The Krusty Krab usually attracts customers from Bikini Bottom because of the Krabby Patty's renowned taste and the fact that Plankton's restaurant, the Chum Bucket, has a menu consisting of mostly inedible chum.[4] Because of this lack of viable competition, Mr. Krabs is free to engage in price gouging, which he usually does.[5] It was noted that the Krusty Krab is clean and disease-free.[6]

Aside from Krabs (who spends most of his time at the restaurant counting money in his office), the Krusty Krab has two full-time employees: SpongeBob SquarePants, the fry cook and janitor; and Squidward Tentacles, the restaurant's cashier. On rare occasions, Krabs will hire Patrick Star for various spot gigs.

Development[edit]

The New England lobster trap, on which the design of the Krusty Krab is based.

Stephen Hillenburg's original name for the Krusty Krab was the "Crusty Crab," but he thought the K's were funnier. The building's design is based on a New England lobster trap.[citation needed]

Cultural influence[edit]

The Krusty Krab has appeared in Robot Chicken in its episode "Major League of Extraordinary Gentlemen" where the Krusty Krab serves Krabby Patties which are made of crab, calamari rings, and chicken of the sea salad which is tuna. In an episode of Red Sox Small Talk, John Ferrell was featured and was fielded with "tough" questions like "What is your favorite musician?" and "Is managing the Red Sox like managing the Krusty Krab on SpongeBob SquarePants?"[7] He replied that "managing the Krusty Krab and the Red Sox are similar in some ways."[8][9] A replica of the Krusty Krab was built in Ramallah, Palestine.[10][11] In 2016, Time magazine included the Krusty Krab into the list of the most influential fictional companies of all time.[12]

Merchandising[edit]

In 2006, Lego released the Lego SpongeBob SquarePants set based on the Krusty Krab.[13] The second Krusty Krab based Lego set called the "Krusty Krab Adventures" was released in 2009.[14][15]

Slogan[edit]

The slogan is "Come Spend Your Money Here" in the episode "As Seen on TV" (2002).

References[edit]

  1. ^ Writers: Luke Brookshier, Nate Cash, Steven Banks (March 26, 2010). "The Play's the Thing". SpongeBob SquarePants. Season 7. Episode 138a. Nickelodeon. 
  2. ^ a b Writers: Aaron Springer, C.H. Greenblatt, Kent Osborne (May 10, 2002). "Krusty Krab Training Video". SpongeBob SquarePants. Season 3. Episode 50b. Nickelodeon. 
  3. ^ Brown, Arthur (2008). Everything I Need to Know, I Learned from Cartoons!. USA: Arthur Brown. p. 85. ISBN 1435732480. 
  4. ^ Writers: Sean Charmatz, Dani Michaeli (May 10, 2002). "Chum Bucket Supreme". SpongeBob SquarePants. Season 6. Episode 122a. Nickelodeon. 
  5. ^ Writers: Aaron Springer, Eric Shaw (May 10, 2002). "The Krusty Sponge". SpongeBob SquarePants. Season 5. Episode 89a. Nickelodeon. 
  6. ^ Writers: Casey Alexander, Zeus Cervas, Richard Pursel (September 29, 2007). "Fungus Among Us". SpongeBob SquarePants. Season 5. Episode 83c. Nickelodeon. 
  7. ^ Riley, Sean (April 30, 2013). "Juan Nieves: Ace whisperer". Yard Barker. Retrieved May 1, 2013. 
  8. ^ "Red Sox Manager John Farrell’s Favorite Singer Is Bruce Springsteen, Has Experience Catching Lobsters (Video)". Yard Barker. April 28, 2013. Retrieved May 1, 2013. 
  9. ^ "Red Sox Manager John Farrell’s Favorite Singer Is Bruce Springsteen, Has Experience Catching Lobsters (Video)". NESN. April 28, 2013. Retrieved May 1, 2013. 
  10. ^ "Krusty Krab Restaurant from SpongeBob Being Built IRL". Retrieved August 12, 2014. 
  11. ^ Nordyke, Kimberly (July 21, 2014). "'SpongeBob SquarePants': Real-Life Krusty Krab Restaurant to Open in Palestine". The Hollywood Reporter. Retrieved August 12, 2014. 
  12. ^ Fitzpatrick, Alex; Vella, Matt; Eadicicco, Lisa; Peckham, Matt; Pullen, John Patrick; Begley, Sarah; D'Addario, Daniel (June 2, 2016). "The 18 Most Influential Fake Companies of All Time". Time. Archived from the original on June 2, 2016. Retrieved June 7, 2016. 
  13. ^ "LEGO SpongeBob The Krusty Krab". Amazon.com. Retrieved May 1, 2013. 
  14. ^ "3833 Krusty Krab Adventures". Lego. Retrieved May 1, 2013. 
  15. ^ "SpongeBob SquarePants". Brickset.com. Retrieved May 1, 2013. 

Further reading[edit]