L'Interdit

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L'Interdit
Audrey Hepburn in Roman Holiday trailer.jpg
Audrey Hepburn
Product typePerfume
Owner
Introduced1957 (1957)
Discontinueddiscontinued in the 1990s in the US before reformulating in 2002
MarketsWorldwide

L'Interdit (pronounced [lɛ̃.tɛʁ.di]) was a perfume created in 1957 by Hubert de Givenchy.[1] The word interdit is French for "forbidden." The nose/parfumeur behind this feminine aldehydic-floral fragrance was Francis Fabron (1913–2005).[2] It has a delicate, floral, powdery aroma. It contains notes of rose, jasmine, violet and, at the heart, a blend of woods and grasses.[3][4]

Givenchy created the perfume for Audrey Hepburn, who wore it for a year before its release to the public.[5] Hepburn also became the first actress to become the face of a perfume, for L'Interdit.[1]

Creation[edit]

The Interdit was secretly created in 1954 and was worn only by actress Audrey Hepburn, to whom it was given as a gift by Hubert de Givenchy, who had dressed her. For this, he called on a laboratory in Grasse, Roure Bertrand Dupont (nowadays Givaudan), who started with a base of aldehydes, reminiscent of the smell of chic dry cleaners, being a typical perfume of the 1950s, where one begins to use for the juices of the odors of the functional universe. In those years, perfumers also often used bouquets of scents, whereas nowadays the notes are more linear. L'Interdit thus includes tonka bean in the base note. Olfactologist at Givenchy, Françoise Donche notes that “without being sulphurous, L'Interdit evokes a passionate seduction. The mischievous side of the top notes turns out to be quite sensual in the end, the carnation is not so demure and the clove, a burning spice, brings a clearly intoxicating touch”. It is part of the “floral aldehyde” family.

In 1957, Hubert de Givenchy decided to market the perfume, to which Audrey Hepburn replied: “But I forbid you”. The star finally lifts his ban and participates in this to give the name to the perfume.[6]

Success[edit]

The prohibition quickly wins success, with 4000 sales in France the first days, promising figure at a time when there is no distribution abroad.[6]

References[edit]

  1. ^ a b Roff, Connie. "Hubert de Givenchy". Retrieved 2018-05-26.
  2. ^ "L`Interdit Givenchy perfume - a fragrance for women 1957". www.fragrantica.com. Retrieved 2018-05-26.
  3. ^ "L`Interdit Givenchy perfume - a fragrance for women 1957". www.fragrantica.com. Retrieved 2018-05-26.
  4. ^ "L'Interdit (original) by Givenchy (1957) — Basenotes.net". www.basenotes.net. Retrieved 2018-05-26.
  5. ^ "Hubert De Givenchy - Fashion Designer | Designers | The FMD". Fashion Model Directory. Retrieved 2018-05-26.
  6. ^ a b Figaro, Madame (2014-09-18). "1957, L'Interdit de Givenchy". Madame Figaro. Retrieved 2022-02-10.

External links[edit]