L'eggs

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L'eggs is a popular brand of pantyhose introduced in 1969 by Hanes. The hosiery premiered a unique trade dress by placing its product in white plastic oversized chicken-egg-shaped containers and garnering shelf space in supermarkets and drugstores (hosiery products had previously been sold primarily in department and women's clothing stores), most frequently on revolving carousel L'eggs displays (called the "L'eggs Boutique").

The product slogan, "Our L'eggs fit your legs", appeared in print and TV ads. The L'eggs boutiques in stores were stocked by L'eggs girls, who wore charcoal gray hot pants-type uniforms to show off that they were wearing L'eggs pantyhose. They each drove white L'eggs trucks, emblazoned with the L'eggs logo to match the L'eggs White Eggs & Boutique.

Though the L'eggs egg became integral to the brand and their marketing and advertising, in more recent years,[when?] parent company HanesBrands Inc. has ceased packaging the hosiery in the hard plastic containers. Notwithstanding the secondary uses for the containers by crafters, artists, and hobbyists, the plastic eggs were seen as an example of wastefulness.[1]

References[edit]

  1. ^ Ramirez, Anthony (July 10, 1991). "L'eggs Makes Big Switch: From Plastic to Cardboard". The New York Times. p. D7. Retrieved May 31, 2015. 

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