An old Czech pack of LD cigarettes, with a Czech text warning at the bottom of the pack
|Previous owners||Liggett Ducat, Gallaher Group|
|Wikimedia Commons has media related to LD (cigarette).|
LD (short for Liggett Ducat, the name of the original manufacturer) is a Russian brand of cigarettes, currently owned by Japan Tobacco. In the United States, it is manufactured by JT International U.S.A.
LD was first launched in Russia in 1999 and quickly became Russia's number one cigarette brand. Liggett Ducat was bought in 2000 by the Gallaher Group, which in turn was acquired by JTI in 2007. The original Liggett Ducat factory, where LD was manufactured, was shut down in 2016.
In 2016, JTI announced they would introduce the LD brand on the United States cigarette market with the Red, Silver and Menthol (Green) varieties. The brand would become a discount brand and would have a $2.81-a-pack price tag. It aimed to challenge discount brands such as L&M which costed $3.69 and Pall Mall which costed $3.49. LD was introduced in North Carolina and South Carolina to act as a test market and, if successful, it would be launched nationwide in 2017 with 10 varieties.
LD is mainly sold in Russia, but is or was also sold in Denmark, Austria, Poland, Hungary, Czech Republic, Croatia, Serbia, Estonia, Latvia, Lithuania, Malaysia, Egypt, Belarus, Ukraine, Azerbaijan, Kazakhstan, South Africa, Singapore, Israel, Mongolia, Taiwan, Canada, Jordan and the United States.
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