Level (airline brand)
|Founded||15 March 2017|
|Commenced operations||1 June 2017|
|Parent company||International Airlines Group|
|Key people||Willie Walsh, Luis Gallego, Fernando Candela|
Level was marketed initially as a low-cost, long-haul carrier, and began transatlantic services from Barcelona–El Prat Josep Tarradellas Airport in June 2017. In July 2018, Level expanded with long-haul services from Paris Orly Airport which took over the operation of IAG affiliate OpenSkies, and began its first short-haul services from Vienna International Airport, operated by Level Europe.
- 1 History
- 2 Destinations
- 3 Fleet
- 4 Services
- 5 References
- 6 External links
Level was established by IAG in response to increased competition in the low-cost long-haul market, including that of Norwegian Long Haul. On 15 March 2017, IAG CEO Willie Walsh announced the new brand, together with four destinations from Barcelona–El Prat Josep Tarradellas Airport beginning in June 2017. These were Oakland, Los Angeles, Buenos Aires and Punta Cana. A one-year contract was in place for Iberia to operate Level flights under its IB flight code and provide the necessary personnel, which has since been extended.
Willie Walsh, CEO of IAG, stated the corporation due to take over operation of the brand sold 52,000 seats within two days of being established, and over 147,000 after little more than 1.5 months, far exceeding IAG's expectations. Rome, Paris and Milan were mentioned as possible locations for future expansion of the airline in Europe, together with additional routes out of Barcelona.
In line with the expressed intent to continue with future expansion by adding routes from other European cities, on 28 November 2017, Level announced flights from Paris Orly Airport to Montreal and Point-à-Pitre and flights from Barcelona to Boston to begin from July 2018, and flights from Paris Orly to Fort-de-France and Newark to begin from September 2018. Flights from Paris Orly were to be operated under the air operator's certificate (AOC) and crew of OpenSkies, another airline owned by IAG.
After the OpenSkies brand was retired on 2 September 2018, its operations were absorbed into the Level brand. On 8 November 2018, flights from Barcelona to Santiago de Chile and New York JFK were announced to begin in March and July 2019 respectively. On 8 May 2019, a service from Paris to Las Vegas was announced to begin from 30 October 2019, which was subsequently terminated by 1 March 2020.
On 29 June 2018, IAG announced the launch of a new low-cost Austrian subsidiary, Anisec Luftfahrt, to operate flights from Vienna International Airport, branded as Level, starting from 17 July 2018. The new subsidiary bears its own Austrian AOC and bases four Airbus A321 aircraft previously used by Air Berlin and Niki in Vienna, from which it planned to serve 14 European destinations on behalf of Level by the end of August 2018. However, by December 2018 Level announced cuts to its Vienna route network, with routes being reduced in frequency or cancelled altogether, due to business figures being below expectations.
On 14 March 2019, IAG confirmed plans to open a second base at Amsterdam Airport Schiphol, with seven routes already operated by Vueling transferred from 6 April 2019 to 15 August 2019. Routes once transferred were planned to be operated under the Level brand by Anisec Luftfahrt, with three Airbus A320 aircraft transferred from Vueling to Level in March 2019.
On 18 June 2019, during the 2019 Paris Air Show, the International Airlines Group signed a letter of intent to order a total of 200 Boeing 737 MAX 8 and MAX 10 aircraft to be operated across IAG's airlines, possibly including the Level brand, Vueling, and British Airways, though specific allocation amounts between operating airlines were not specified.
As of January 2020[update], the airlines operating for Level serve, or have previously served the following destinations:
|Airbus A320-200||2||1||—||180||180||Operated by Level Europe.|
Transferred from Vueling from March 2019.
|Airbus A321-200||4||—||—||210||210||Operated by Level Europe.|
|Airbus A330-200||4||—||21||293||314||Operated by Iberia.|
|3||—||Operated by OpenSkies.|
The airlines operating for the brand have plans to expand from three A330-200s in 2017 to at least 15 aircraft by 2022, with the possibility of continuing to acquire Airbus A330s, or perhaps moving to Boeing 787s.
Cabins and service
Premium Economy is only available on Level's A330 aircraft. The cabin features 21 reclining seats featuring 37 inches (94 cm) of pitch in a 2–3–2 layout, each provided with noise cancelling headphones and equipped with a 12-inch (31 cm) TV screen featuring a selection of films, TV shows, and music free of charge through January 2020, after which a fee will be charged for the service. Passengers are offered a three-course meal, and WiFi is available for purchase. Passengers are also given a baggage allowance of one cabin bag and two checked/hold bags.
The Economy cabin of Level's A330 aircraft feature 293 seats in a 2–4–2 layout, while the Economy cabin of Level's A320 and A321 aircraft feature 180 or 210 seats in a 3–3 layout. Seats on the A330 are equipped with a 9-inch (23 cm) TV screen. In-flight WiFi, in-flight catering, and checked/hold baggage are all available for purchase by passengers.
The Level brand does not have its own standalone frequent-flyer program, however long-haul flights operated by Iberia are eligible to earn Avios points through the airline's Iberia Plus program. Long-haul flights operated by OpenSkies and short-haul flights operated by Level Europe are not eligible to earn Avios points on any program.
- "Tweets with replies by LEVEL_en (@flywithlevelEN) - Twitter". twitter.com.
- "LEVEL launches four routes from Paris Orly with fares from €99" (Press release). IAG. Retrieved 28 November 2017.
- Liu, Jim (17 March 2017). "Level outlines planned June 2017 launch". Routesonline. UBM (UK) Ltd. Retrieved 17 March 2017.
- Schlapping, Ben (19 March 2017). "WHOA: New "LEVEL" Transatlantic Airline Sold 52K Tickets On Day One!". One Mile at a Time.
- "IAG dice que la acogida de Level en Barcelona ha sido excepcional" [IAG says that the reception of Level in Barcelona has been "exceptional"]. elEconomista.es (in Spanish). Editorial Ecoprensa, SA.
- Baquero, Camilo S. (18 March 2017). "Level, así se llama la nueva aerolínea 'low cost' de IAG que volará a Los Ángeles desde 99 euros" [Level, that's the name of IAG's new low cost airline that will fly to Los Angeles from 99 euros]. El País (in Spanish). Ediciones El País SL.
- "IAG confirms Orly for LEVEL base; to scrap OpenSkies in 4Q18". CH-Aviation. 29 November 2017.
- Liu, Jim (8 November 2018). "LEVEL adds new Barcelona Trans-Atlantic routes in NS19". Routesonline. UBM (UK) Ltd. Retrieved 8 November 2018.
- Liu, Jim (8 May 2019). "LEVEL adds Paris – Las Vegas service from late-Oct 2019". Routesonline. UBM (UK) Ltd.
- Liu, Jim (27 January 2020). "LEVEL closes reservation for 2 Paris Orly – US routes from March 2020". Routesonline. Informa Markets. Retrieved 28 January 2020.
- "IAG Launches New Austrian Subsidiary" (Press release). IAG. Retrieved 2 July 2018.
- Gruber, Jan (18 December 2018). "Wien: Anisec gibt drei Routen auf" [Anisec gives up further three routes]. Austrian Aviation Net (in German). CUBO MEDIA.
- Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Level confirm Amsterdam shorthaul operation from April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
- Garcia, Marisa (18 June 2019). "LOI For 200 737 MAX Planes Is Can't-Lose For IAG, And No Loss For Airbus". Forbes. Forbes Media LLC. Retrieved 18 June 2019.
- "ANALYSIS: Paris air show 2019 order tracker". FlightGlobal. Reed Business Information Limited. 19 June 2019. Retrieved 19 June 2019.
- Liu, Jim (22 January 2019). "LEVEL/Anisec expands Austria network in S19". Routesonline. UBM (UK) Ltd.
- "IAG to open Level-branded base in Vienna". Breaking Travel News. 28 June 2018.
- "New low-cost airline, LEVEL, to feature Vienna-Larnaca flights". Cyprus Traveller. 28 June 2018. Retrieved 28 June 2018.
- Liu, Jim (24 December 2019). "LEVEL adds Calvi – Memmingen service from May 2020". Routesonline. Informa Markets. Retrieved 3 February 2020.
- Steuer, René (14 March 2019). "Amsterdam: Anisec startet Level-Basis am 6. April 2019" [Amsterdam: Anisec launches LEVEL base on 6 April 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 14 March 2019.
- Liu, Jim (25 October 2019). "LEVEL removes planned Vienna – London service resumption from late-Oct 2019". Routesonline. Informa Markets. Retrieved 3 February 2020.
- elEconomista.es. "IAG estudia Roma y París como nuevas bases para LEVEL y dotarla con cinco aviones para verano de 2018 - elEconomista.es".
- "LEVEL Flight Details and History". Planespotters.net. Retrieved 20 July 2018.
- Gruber, Jan (14 December 2018). "Erster Anisec-A320 kommt im März 2019" [First Anisec A320 will arrive in March 2019]. Austrian Aviation Net (in German). CUBO MEDIA. Retrieved 21 December 2018.
- Liu, Jim (14 December 2018). "Vueling/Anisec outlines A320 S19 operations". Routesonline. UBM (UK) Ltd.
- Bjorn Fehrm (28 February 2018). "IAG's LEVEL shopping for future fleet". Leeham.
- Silva, Gil Da. "LEVEL - Réservation : bagages, frais, poids et prix des valises (soute et cabine)". www.quellecompagnie.com.
Media related to LEVEL airline at Wikimedia Commons