|Series||Black Label Series|
|Compatible networks||GSM (KE970 900/1800/1900 - ME970 850/1800/1900
EDGE / GPRS
|Related||Official Shine Website|
|Dimensions||99.8 x 50.6 x 13.8mm|
|Operating system||Java MIDP 2.0|
|CPU||ARM9 115 MHz|
|Memory||50 MB Internal, microSD (TransFlash) external memory card slot|
|Display||240 x 320, 2.2" Display
262K-color TFT LCD
|Rear camera||2.0 megapixels
|Connectivity||USB & Bluetooth V 1.2|
The LG Shine (a.k.a. SV420, KE970, KG970,KU970, LG ME970, LG CU720, LG TU720, or LG KG70) is a slider-style mobile phone manufactured by LG Electronics, the second installment of LG Black Label Series, followed by LG Secret in 2008. Originally marketed in Asia as the LG Cyon SV420, LG expanded the phone to other markets including Europe, South America, and parts of North America. The LG Shine is similar to the LG Incite.
The clamshell shiny metal phone (VX8700), for CDMA carriers such as Verizon Wireless, Bell Mobility and Telus Mobility, is also known as the LG Shine or Shine Flip and it was released around the same time as the KE970. Despite the differences in the form factor, otherwise the features and appearance of the KE970 and VX8700 are similar.
The LG KE970 takes on a slider form; featuring a polished-metal exterior and stainless steel case. The display is a large 2.25-inch (240x320 pixels) screen capable of 256,000 colors, which doubles as a mirror when the screen is not used. Instead of the touch-sensitive controls found on the LG Chocolate, it uses a scroll bar for up and down navigation and two buttons for side-to-side navigation.
North America has 2 modified versions of two is that the ME770 has the 850 MHz (U.S./Canada/Latin America/Brazil) and the KE770 doesn't.
- All metal design
- Mirror finish display
- QVGA display resolution
- 2 megapixel autofocus camera with Schneider-Kreuznach lens
- Scroller navigation
- microSD memory card slot up to 2Gb
- Office documents viewer
- Slim design
- MP3 Player
- USB Connection
- Bluetooth 1.2
- Voice Messaging
Titanium Black Edition
In July 2008, LG Electronics unveiled the LG Shine "Titanium Black". Offering the same features as the original LG Shine, the full metal bodied jacket has received a makeover, turning it a dark metallic grey.
Andy Lau Edition
In August 2008, LG Electronics launched the LG "Shine x Andy Lau Special Edition". The phone comes complete with the actor's own handwriting inscribed motto on the back of the phone which says "Heaven is where the kind hearted people are." 
Iron Man Edition
In May 2008, an extremely limited Iron Man edition was issued. The 21 made had a red case, gold plated highlights, and an 18k gold battery cover
In July 2007, LG Electronics unveiled the LG Shine " Gold ". Offering the same features as the original LG Shine though, in a shiny gold colour. This version was somewhat more expensive than the standard edition.
In popular culture
This model appeared on a L'Oréal Hair Colourant TV commercial.
- Red dot design award - LG Shine won the Red dot design award 2007
- Shiny Awards 2007 - Best Fashion Mobile