|Series||Black Label Series|
|Compatible networks||GSM (KE970 900/1800/1900 - ME970 850/1800/1900 |
EDGE / GPRS
|Related||Official Shine Website|
|Dimensions||99.8 x 50.6 x 13.8mm|
|Operating system||Java MIDP 2.0|
|CPU||ARM9 115 MHz|
|Memory||50 MB Internal Storage|
|Removable storage||microSD (TransFlash) external memory card slot|
|Display||240 x 320, 2.2" Display |
262K-color TFT LCD
|Rear camera||2.0 megapixels |
|Front camera||QCIF Video (320x240), VGA camera (U970 only)|
|Connectivity||USB & Bluetooth V 1.2|
The LG Shine (a.k.a. SV420, KE970, KG970, KU970, ME970, U970, CU720, TU720, KG70) is a slider-style mobile phone manufactured by LG Electronics, the second installment of LG Black Label Series, followed by LG Secret. It was originally introduced as the Cyon SV420 in the Asian market in November 2006, and debuted for other regions in February 2007. The LG Shine is similar to the LG Incite.
A clamshell shiny metal phone variant (model VX8700, also known as Shine Flip), for CDMA carriers such as Verizon Wireless, Bell Mobility and Telus Mobility, was released around the same time as the regular Shine. Despite the differences in the form factor, otherwise the features and appearance of the Shine and VX8700 are similar.
The LG KE970 takes on a slider form; featuring a polished-metal exterior and stainless steel case. The display is a large 2.25-inch (240x320 pixels) screen capable of 256,000 colors, which doubles as a mirror when the screen is not used. Instead of the touch-sensitive controls found on the LG Chocolate, it uses a scroll bar for up and down navigation and two buttons for side-to-side navigation. Some variations of the slider model utilize a joystick button for scrolling up/down and side to side.
North America has 2 modified versions of two is that the ME770 has the 850 MHz (U.S./Canada/Latin America/Brazil) and the KE770 doesn't.
- All metal design
- Mirror finish display
- QVGA display resolution
- 2 megapixel autofocus camera with Schneider-Kreuznach lens
- Scroller navigation
- microSD memory card slot up to 2Gb
- Office documents viewer
- Slim design
- MP3 Player
- USB Connection
- Bluetooth 1.2
- Voice Messaging
Titanium Black Edition
In July 2008, LG Electronics unveiled the LG Shine "Titanium Black". Offering the same features as the original LG Shine, the full metal bodied jacket has received a makeover, turning it a dark metallic grey.
Andy Lau Edition
In August 2008, LG Electronics launched the LG "Shine x Andy Lau Special Edition". The phone comes complete with the actor's own handwriting inscribed motto on the back of the phone which says "Heaven is where the kind hearted people are." 
Iron Man Edition
In May 2008, an extremely limited Iron Man edition was issued. The 21 made had a red case, gold plated highlights, and an 18k gold battery cover
In July 2007, LG Electronics unveiled the LG Shine " Gold ". Offering the same features as the original LG Shine though, in a shiny gold colour. This version was somewhat more expensive than the standard edition.
The main factors that differentiate the U970 are the lack of a microSD card reader and the addition of HSDPA and a front camera for videoconferencing.
In popular culture
This model appeared on a L'Oréal Hair Colourant TV commercial.
- Red dot design award - LG Shine won the Red dot design award 2007
- Shiny Awards 2007 - Best Fashion Mobile
- LG Electronics Product Details
- LG Shine Official Website Archived 2007-04-06 at the Wayback Machine
- Titanium Black Edition
- LG Electronics releases Shine x Andy Lau Edition
- Shiny Award Archived 2007-03-21 at the Wayback Machine