LG ThinQ

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LG ThinQ
LG ThinQ brand logo.png
Product typeSmart devices
OwnerLG Electronics
CountrySouth Korea
Introduced2011; 8 years ago (2011)
(officially launched in 2017)

LG ThinQ (pronounced as "think-cue"[1]; sometimes known as LG SmartThinQ) is a brand launched by LG Electronics in 2017, featuring products that are equipped with artificial intelligence technology.[2][3] The brand was originally launched for home appliances and consumer electronics, such as refrigerators and air conditioners.[4][5] In February 2018, LG announced the LG V30S ThinQ,[6] which is the first phone to have the "ThinQ" branding.


LG introducing their first lineup of THINQ products in 2011, with the former logo of the brand on the top.

The branding was first introduced in 2011 in the Consumer Electronics Show (CES) in Las Vegas as THINQ.[7] The first ThinQ-product is a smart refrigerator, with features such as smart savings options, food management system, and different softwares in the LCD screen on the fridge.[8]

The unified branding was then officially launched as ThinQ in the 2017 CES, an artificial intelligence-based brand for all their smart products.[9]


LG ThinQ products uses voice control to interact with users, and uses sensor data and different features such as product recognition & learning engine technologies to enhance its performances.[10][11]

Deep ThinQ (or LG ThinQ AI) was introduced as LG's own AI platform as ThinQ products' main AI platform.[12] It was reported that it could engage in two way conversations with users and could be able to educate itself according to the user's behaviour patterns and habits.[13]

In 2018, LG ThinQ-branded TV supported Google Assistant and Alexa voice commands.[14][15]

In August 30, 2018, LG's ThinQ products now communicate with each other for different tasks such as going to an event or doing a recipe and they have sensors for communicating with other ThinQ devices and appliances.




  1. ^ "The LG G7 ThinQ has a problem". SlashGear. 2018-05-03. Retrieved 2018-06-24.
  2. ^ "LG announces new ThinQ brand for AI-powered products". Android Authority. 2017-12-22. Retrieved 2018-06-24.
  3. ^ "LG products powered by A.I. will be tied together under the new ThinQ brand". Digital Trends. 2017-12-28. Retrieved 2018-06-24.
  4. ^ "LG ThinQ: Everything you need to know about LG's smart platform - Pocket-lint". Pocket-lint. 2018-05-02. Retrieved 2018-06-24.
  5. ^ "LG announces ThinQ brand for its AI-powered tech". Android Central. 2017-12-20. Retrieved 2018-06-24.
  6. ^ Savov, Vlad. "LG's V30S ThinQ is a V30 with more RAM and AI". The Verge. Vox Media, Inc.
  7. ^ "LG touts grid-aware smart appliances at CES 2011". CNET. 2011-01-05. Retrieved 2018-06-24.
  8. ^ "LG OFFICIALLY LAUNCHES FIRST IN RANGE OF SMART GRID-READY SMART APPLIANCES | LG Newsroom". LG Newsroom. 2011-04-19. Retrieved 2018-06-24.
  9. ^ "LG Electronics launches ThinQ for its AI initiatives | LG Australia". www.lg.com. Retrieved 2018-06-24.
  10. ^ RO, T. "LG CES 2018 - For a smarter home: ThinQ". LG MAGAZINE. Retrieved 2018-06-24.
  11. ^ "LG reveals new smart home ThinQ brand, and looks set for AI bonanza at CES". The Ambient. 2017-12-20. Retrieved 2018-06-24.
  12. ^ "LG will release new AI products under the 'ThinQ' brand". Engadget. Retrieved 2018-06-24.
  13. ^ "LG Deep ThinQ AI Technology, Features Explained Ahead Of Rollout". International Business Times. 2018-01-09. Retrieved 2018-06-24.
  14. ^ "LG's 2018 ThinQ TVs now support Alexa voice commands". The Verge. Retrieved 2018-06-24.
  15. ^ "LG appliances now respond to both Alexa and Google Assistant". Engadget. Retrieved 2018-06-24.

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