LMGPR

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LMGPR
Industry Public relations
Founded 2002
Headquarters San Jose, California
Key people
Donna Loughlin Michaels
Website http://www.lmgpr.com

LMGPR, The Loughlin/Michaels Group, is a strategic public relations agency founded in 2002 and based in San Jose, CA.[1][2] LMGPR provides public relations and communications services to technology-based companies both consumer and business to business, and uses a strategic approach to improve client sales, business development and marketing results.[3] The agency is based in the Silicon Valley and has clients worldwide.[1]

The agency's founder and president, Donna Loughlin Michaels, is best known for her successful PR campaigns for companies such as Telebit and NetScaler, acquired by Cisco and Citrix, Exodus Communications respectively.

History[edit]

LMGPR is based out of San Jose, CA, and was established in 2002 by founder and current President Donna Loughlin Michaels.[1] The agency works with small startups and large industry leaders.[3] It provides PR and social media services.[3] LMGPR is based in the United States and also has partners in Europe, The Middle East, and Asia-Pacific.[3]

Donna Loughlin Michaels, agency President, is known in the PR industry and recognized for her prior success in raising many notable startups to success.[3] She received a Bachelor's degree in marketing and advertising from San Jose State University and studied journalism at University of California, Berkeley.[3] She began her career as a news reporter and editor, followed by positions with PR firms Burson-Marsteller and Edelman Public Relations.[4] These led to 17 more years of leading communications programs for technology firms.[3][4] Following the failure of one of these firms, she decided to start her own, and founded LMGPR in 2002.[4]

Among others, she helped improve the visibility of FireEye, Inc., Divergent 3D, Bastille Networks, Skully Helmets, Telebit, Concentric, NetManage, Exodus Communications, and NetScaler.[3] LMGPR has also introduced several startups that have been acquired by notable companies, including Filtrbox (Jive Software), Nokenna (Juniper Networks), VivuTV (Polycom), and Rhomobilie (Motorola).[3] In 2009, Loughlin Michaels received a Stevie Award for PR Leader of the Year for small agencies and was named one of the 100 Most Influential Women in Business by the Silicon Valley Business Journal.[3][4] Loughlin Michaels has sat on the board for the Public Relations Society of America's practice committee and is a member of the Forum for Women Entrepreneurs and Executives.[3] She has started developing Neon Scoop, an agency focused on consumer, music and entertainment PR.[2][4]

Product[edit]

LMGPR generates visibility for its clients by utilizing several methods of exposure: LMGPR Pulse process integrates strategic positioning, media and Social Media Communications module, and leverages a proprietary Narrative Story Engine.[5][6]

Further reading[edit]

Austin, Grace (September–October 2013). "Company and Executive Women Worth Watching". Diversity Journal. Diversity Journal. 15 (5): 123. 

References[edit]

  1. ^ a b c "Loughlin/Michaels Group". Vator.tv. Retrieved July 2013.  Check date values in: |access-date= (help)
  2. ^ a b "LMGPR Names New Clients to Consumer Practice". Mobility Tech Zone. Retrieved Nov 16, 2013. 
  3. ^ a b c d e f g h i j k Loughlin/Michaels Group (October 20, 2010). "Loughlin/Michaels Group Founder to Address Social Media Trends at SVAMA". Boston.com. Retrieved July 2013.  Check date values in: |access-date= (help)
  4. ^ a b c d e "Meet the PR SheDevil of Silicon Valley". Technorazzi Magazine. March 20, 2013. Retrieved July 2013.  Check date values in: |access-date= (help)
  5. ^ "Loughlin/Michaels Group Wins Two Industry Awards". Enhanced Online News. November 30, 2010. Retrieved July 2013.  Check date values in: |access-date= (help)
  6. ^ "WINNERS". Davey Awards. Retrieved July 2013.  Check date values in: |access-date= (help)