La Belle Province (restaurant)

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La Belle Province
fast food restaurant chain
IndustryFood service
Founded1970 at Sherbrooke Street
FounderPeter Kivetos
Areas served
Quebec, Canada
ProductsFood and drink Edit this on Wikidata

La Belle Province (English: The Beautiful Province) is a well-known fast food restaurant chain in the province of Quebec, Canada. It is also known as LBP, LB, BP, La Belle Pro, Belle Pro, La Belle or Labelle, as nicknames. Each location is independently franchised; some are open 24 hours a day.


Founder Peter Kivetos, a native of Greece, opened the first La Belle Province on Sherbrooke Street East in 1970. He took the name with permission from a restaurant on Saint Catherine Street where he had worked, which had burned down in the 1960s. It became a franchise when the second location was opened in Saint-Hubert in 1976.[1]

Kivetos' ownership group had 45 locations in 1997. By 1999 there were 125 locations under the name La Belle Province. It is not strictly a franchise operation, in 1999 there were six different ownership groups, mostly relatives of Kivetos.[2]

In 2010, two restaurant owners were fined $22,000 for failure to pay the Goods and Services Tax and were charged an additional $45,000 for the amount that they owed.[3]


Pepsi logos at La Belle Province location on Décarie Blvd. in Montréal. This location was formerly Dunkin' Donuts.

La Belle Province serves breakfast and lunch, including items such as poutine, club sandwiches, hamburgers, Montreal hot dogs,[4] smoked meat sandwiches, and souvlaki.

Reason for the various names[edit]

A Quebec judge ruled that the La Belle Province franchise owners could not prevent others from giving a similar name to their restaurants, because "la belle province" is an official nickname for the province of Quebec.[citation needed] This resulted in several knock-off franchises that had menus and prices similar to the original franchise in order to capitalize on its existing image and marketing.[citation needed] Notable knock-offs include Belle Province II, La Plus Belle Province, La Belle Québécoise and La Très Belle Province.[citation needed]

See also[edit]


  1. ^ Delean, Mark (1997-03-24). "Fries, two dogs and a Coke: By keeping their business simple, Lafleur's and La Belle Province continue to expand while some of their fast-food rivals are in retreat". The Gazette. pp. C8.
  2. ^ MACDONELL, ROD; CLARK, CAMPBELL (1993-03-01). "$3 million worth of hot dogs: String of bankruptcies an all-dressed fiasco for taxpayers". The Gazette. pp. A1.
  3. ^ "Deux restaurants La Belle Province de Montréal condamnés pour fraude fiscale" (in French). Québec: La Presse Canadienne. 15 April 2010. Archived from the original on April 18, 2010. Retrieved 15 April 2010.
  4. ^ Block, Sheri. Ben Mulroney's Food Tour of Montreal,, April 1, 2008. Accessed August 18, 2008.

External links[edit]